Ypulse Essentials: Apple's New iPad, Generations In The Workplace, Twitter Is Growing Faster Than Facebook

The New iPadWe followed along with the announcements from Apple’s iPad event (during which it announced an improved screen with retina display, fancy new apps, and a 4GLTE model. The new iPad will be available on March 16, while the iPad2 will drop in price to $399, so maybe a few more Millennials will be able to afford the most coveted tech device. And there are also parents who will be donating their old iPads to their kids as they upgrade. Not to be ignored, yesterday Google launched a new platform, Google Play, which brings together all of its media services under one roof — from music to movies to books to apps. Google has had the advantage over Apple in terms of cloud computing, and it’s taking advantage of that allowing users to wirelessly sync their media across multiple devices) (The Verge) (USAToday) (Wired)

- Generations matter in the workplace because different things matter to different age groups (according to Neil Howe and Lifecourse Associates. Millennials want a social workplace, an opportunity to be mentored, a socially-responsible company, and the ability to contribute to the bottom line. Be sure to catch Howe’s keynote presentation at the Millennial Mega Mashup this May!)

- We’re not surprised to hear that Twitter’s membership (is growing more than twice as fast as Facebook’s. Millennials have been flocking to the site, using it to filter their social media interactions. They’re friends with everyone they know on Facebook, but they’re more selective about who they follow on Twitter. Speaking of social media, here are three factors that contribute to a video going viral) (PR Daily) (SocialTimes)

- Now you can be one of People magazine’s most beautiful people (because the magazine is accepting nominations for regular, non-celebrity types aged 20-59. The magazine will…

 
 
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Millennial News Feed

Quote of the Day: “Most already-made Halloween costumes only have sexy options. Sexy Cat, Sexy Pirate. It gets old, and I don't like dressing up that way.” –Female, 18, CA

Is the bridal shower dead? Not quite, but many brides today (Millennials) have no interest in the traditional trappings of the event, and increasingly are opting to skip it altogether. Some don’t want to burden their friends with more costs, and others find that the bachelorette party is more than sufficient for female bonding. But one other major reason: they just don’t need them anymore. There's been close to a 900% rise in cohabitation before marriage over the last 50 years, which means couples have all the toasters and sheets they need. (Racked)

Math students have a new magic-like tool to solve problems. PhotoMath is an app that solves simple math equations, and “provides step-by-step instructions explaining how it got the answer.” Users simply take a picture of the equation, and text recognition technology can solve anything from fractions to linear equations. Of course, concern that the app will be used more for cheating than learning is a pretty big concern. (Mashable)

What is college life like for Millennials? One way to find out is to look at their own pictures documenting it all. The “Instagram generation” is on campus: over 37% of college age adults are on the app, and they’re snapping shots of their experiences from the classroom to the dorm room. This self-recorded gallery is a window into the lives of today’s students, their selfies, dance parties, and makeshift indoor slip-and-slides. (NYMag)

When FXX aired a marathon of The Simpsons this September, they shattered ratings records with the 18-49-year-old audience. Now the channel has released Simpsons World, a streaming app dedicated to the show, which includes lots of features beyond access to the entire Simpsons series. Users can look at the popularity of each episode, watch “clips that rock,” and a “rarities” section of video that even die-hard fans might not have seen. (Slate)

Five Below has become the fastest-growing teen retailer in the U.S. by jumping quickly onto kid and teen trends. The store was founded with the idea that kids could afford everything offered with their allowance money, and unlike other dollar stores Five Below skips the “necessities,” instead focusing on the fun things that kids would want. Though teens are fickle customers, and the store’s success depends on finding the new items that resonate with them, so far they have managed to steadily grow during a difficult time with their tactics—and with no online presence to speak of. (BuzzFeed)

Did you know searching Ypulse.com surfaces all related data that we have on the topic you need, pulled from our ongoing bi-weekly surveys of Millennials 14-32-years-old? Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

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