Ypulse Essentials: AOL Launches Cambio, Orbit Sponsors 'Dirty Shorts,' Gen Y Gardeners
- June 14th, 2010
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AOL, Jonas Group to launch Cambio (the latest music video network and entertainment portal looking to become the “MTV of the Web.” The site will supposedly target “13 to 24 year-olds,” but given the JoBros presence, I’m betting on more tween appeal. Meanwhile MTV announces a shift in focus from reality shows to scripted series... despite this internet chatter of casting a Southern version of “Jersey Shore”) (New York Times, reg. required) (WSJ)
- Orbit Gum airs ‘Dirty Shorts’ on YouTube (the first branded entertainment to come out of DumbDumb, an advertiser-centric production studio formed by Arrested Development’s Will Arnett and Jason Bateman. Plus the second phase of the Kia Soul campaign brings back those driving hamsters in a big way) (Clickz) (Variety, reg. required)
- The ‘Glee’ Generation (a New York Times writer, reg. required, credits teens today for breathing new life into Broadway and legitimizing music theater as mainstream entertainment for guys and girls alike. Plus Jezebel imagines yesterday’s teen characters with today’s technology) (New York Times, reg. required)
- Great post (from Ypulse friend danah boyd about the negative impact of COPPA on education)
- Burt’s Bees, Tom’s Shoes and Trader Joe’s (are among the Millennial favorites that make up the top 10 green brands. Also Ashoka teams with Staples to launch their fourth Youth Social Entrepreneur Competition. And according to this [slightly skewed] survey conducted at the Bonnaroo festival, we’re seeing a a rise in Gen Y gardeners. Top reasons include “wanting fresh, inexpensive local food and helping the environment.”) (MediaPost, reg. required)
- Ralph Lauren looks to young millennial men (with a new line of fragrances. And Fanta is holding a search for the new “Fantana” to be revealed on MTV in late September) (MediaPost, reg. required)
- Teen Vogue dives deeper into retail (opening former pop-up shop Teen Vogue Haute Spot for business year-round. Meanwhile Best Buy gets into print media with a new gaming magazine available in stores and by subscription) (Mediaweek) (Mediapost, reg. required)
- Teen celebrity entrepreneurs (Forbes on the multi-hyphenate multi-platform millennials you should be watching)
