Ypulse Essentials: Angry Birds IRL, 'Never Say Never' Director's Cut, Weezer For State Farm

toyToy Fair (caters to the young and the wireless. Among the playthings that blurred the line between high and low tech were huggable Angry Birds, digital piggy banks and an interactive Little Mommy doll from Mattel that GizModo takes to task for its retro sensibilities. Look for more Toy Fair/Engage coverage from Melanie later this week) (Mashable)

- Bonus Bieber (In a marketing move for the playbooks, a director’s cut of “Never Say Never” featuring new footage shot as recently as Grammy night may be released by the film’s third weekend in theaters. To find out, Beliebers have to wait until next week when Paramount announces whether “Bieber 2.0” will debut on the big screen or in a special DVD. And revisiting an earlier discussion around tame sex symbols, Salon shares some misgivings about shirtless shots of the 16 year-old. Commenters are quick to point out the trend is not exactly new or inconsistent with the teen icon’s image)   (New York Magazine)

- Everloop in schools (starting in April, a partnership with online safety education program i-Safe will bring a white-label version of the tween social network to around 56,000 schools in the country as a platform for helping students cultivate social media skills) (Mashable)

- Weezer for State Farm (with an extended riff on the insurance company’s jingle that, not surprisingly, has triggered another round of sell out slams. In a campaign hoping to bring more positive attention to lesser known bands, Ford wraps up its “Gimme A Gig” program with a final showcase in LA) (Paste Magazine) (Antiquiet) (Mediapost)

- Overworked teens (make poor students. A recent study suggests working more than 20 hours a week in high school can lead to “decreased school engagement and increases in problem behavior”) (USA Today)

Rap sheet (takes on new meaning for PlayStation 3 hacker George Hotz, also known as GeoHot, who chose to respond to a Sony lawsuit with a YouTube video)  (Buzzfeed)

- Sports Illustrated Swimsuit Edition goes 3-D (in a multi-platform push to gain an edge on the growing number of competing titles. The effort also includes a Swimsuit App for smartphones and mobile tags that unlock more exclusive content online) (USA Today) (PSFK)

- The Cybils (bloggers’ picks for the best in kid lit and YA spotlights notable non-fiction, graphic novels and fantasy titles from the last year)


  1. Amy Jussel, Shaping Youth

    Interesting the online bridges to offline gaming showing up at ToyFair, Tetris too!

    I just posted a photo of Angry Birds plush and better yet active play DODGEBALLS in a new post about the Power of Play (Pt3)on Shaping Youth: http://www.shapingyouth.org/?p=13903

    AmyK. of Media Macaroni was on site/NYC w/the photo…fun!

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