Ypulse Essentials: Alloy's First Digital Slate, American Eagle Opens Kids Chain, 'Britain's Next Top Model'

hollywoodhighschoolAlloy’s first official digital slate (Newly formed digital division Banks & Reed announce three original teen web series coming this summer and fall. This includes an adaptation of YA book Hollywood is like High School with Money [pictured here] Also ‘The Guild’ returns for a fourth season) (Tubefilter) (via Pop Candy)

-YMCA rebrands as ‘The Y’ (to coincide with “efforts to emphasize the impact its programs have on youth, healthy living and communities.” And Jezebel talks to Girl Scouts Senior Brand Manager Sharon Lee after their lukewarm review of the new logo) (New York Times, reg. required)

- American Eagle opens kids stores (expanding on its 77kids line. And in her first post-Hills career move, Audrina Patridge is the new face of surf brand Bongo) (WSJ, reg. required)

- Mashable spotlights Headliner (a cool recommendation exchange to help artists and bands promote each other on MySpace, Twitter and Facebook. Also GodBlock a web filter targeted towards parents and schools who want to prevent “kids from being indoctrinated into any religion before they are of the age to make such decisions”... might be an elaborate hoax) (MSNBC)

- Comic-Con schedule announced (Also Mark Ruffalo to step in for Edward Norton as “The Hulk” in “The Avengers.” And new featurette fuels the hype machine for “Scott Pilgrim Vs The World” (via Pop Candy) (Den of Geek)

- Disney’s ‘Socerer’s Apprentice’ opens midweek (And an untitled Gargoyles movie in the works at Disney is described as Socerer’s ‘spiritual sequel’) (Variety, reg. required) (Cinemablend)

- ‘Britain’s Next Top Model’ slammed (by The Guardian’s arts editor for a lad mag photo shoot—thanks Derek! Meanwhile the Beauty Mirror iPhone app looks to help parents send positive messages to their tween girls )

- What would-be teen moms can learn from…

 
 
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Millennial News Feed

New research by Eventbrite claims that one in five Millennials attended a music festival in the past year, and that festivals are “one of young Americans’ favorite pastimes.” The study scanned social media conversations from the last year and found that South by Southwest was the most-discussed festival, and EDM fests made up eight of the top 25 most talked about events. Ypulse’s own bi-weekly survey found that 31% of 14-29-year-olds planned to go to a music festival in 2013. (Quartz)

Millennials have a different approach to buying food than previous generations, and they are changing the way that grocery shopping is done. These foodies are more likely to plan their shopping around a specific recipe they’re planning to cook, to buy ingredients the same day they’re preparing a meal, and look for minimally processed and locally grown food and beverages. Their preferences put pressure on big-box stores and traditional groceries who need to adapt to attract the new generation of shopper. (Washington Post)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

Quote of the Day: “I put off/dread calling people in general. Everything should be done online by this time!” –Female, 30, FL 

In a continued effort to draw back the teen consumers they’ve lost, Abercrombie & Fitch’s logo will “be dead” in U.S. stores by 2015. Globally, the Abercrombie and Hollister logos and names will still be used on designs, but will be phased out here where the brand knows it is no longer considered a status symbol. Abercrombie’s sales continue to fall, and the retailer is making efforts to appeal to a different youth mentality by removing references to “Ivy League heritage,” making the brand “totally accessible,” and toning down the club-like atmosphere in-store. (BuzzFeed)

Following heartbreaking stories of the death of toddlers forgotten by their parents in hot cars, automakers made claims that they would be working on new technology to help prevent the tragedies. But years later that technology has not been produced, so parents and teens are developing it instead. Independent entrepreneurs are working on a slew of solutions for baby on board tech that would stop hot-car deaths, including car seat sensors, smartphone apps, and low-tech solutions. Many are seeking backing on crowdfunding sites to make their products a reality. (Washington Post)

Ck one was an iconic ‘90s product, but the brand has kept up with the youth market in order to stay relevant with a new generation. The fragrance, celebrating its 20th anniversary this year, relies on social media platforms, including Snapchat andTumblr, to attract Millennials and stay engaged. When creating their latest TV ad, they invited all participating talent to take behind-the-scenes pictures, selfies, and video, which were then used to “seed” the new campaign on social. The Snapchat campaign has “seen more than 1 million views in just a month and a half.” (Mediapost)

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