Ypulse Essentials: A&F Has A Situation With The Situation, Magazines Entice Young Readers, Converse Supports Indie Music

The Situation In A&FThe Situation is known for taking his shirt off (but now Abercrombie & Fitch wants to pay him to do so. The student-targeted brand has offered “a substantial payment” to Mike Sorrentino and his cast mates to not wear its clothing. While the brand is kinda joking, it’s also kinda serious, claiming that the “Jersey Shore” stars are damaging to the brand’s aspirational appeal…and we all know what happened to Ed Hardy after a few too many appearances on the show. In other fashion-meets-TV news, “The Carrie Diaries” may be coming to The CW, led by the same producers of “Gossip Girl.” All we have to say is…yessss!!!) (WSJ, reg required) (Deadline Hollywood)

- Magazine editors are attempting to attract a younger demographic (by turning over their most valuable real estate: their magazine covers. Seventeen, Rolling Stone, and others are entrusting fans to select the bands and beauties that grace their covers through social media participation, and it’s working to get young readers, well, reading. Digital apps are also part of the deal, giving young readers on-the-go access. Speaking of apps, Starbucks and Apple are teaming up to offer customers a free app with purchase. Now that’s easy to swallow!) (WWD) (PSFK)

- What do Katy Perry and Michael Jackson have in common? (They’re the only two artists to ever have five singles from one album top the Hot 100 charts. In other music news, if you’ve read ‘The Hunger Games’ you know that Katniss has a lovely singing voice that birds will stop and listen to. And the same is apparently true of Jennifer Lawrence, who will appear on the film’s soundtrack singing a song from a pivotal moment in the book. Converse, known for some awesome musical collaborations, releases its latest featuring Matt & Kim, Soulja Boy, and Andrew W.K. The catchy track was recorded…

 
 
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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without marathoning a television show.” –Female, 31, NV

The Pitches are back. Yesterday the first trailer for Pitch Perfect 2, the sequel to the cult hit 2012 aca-awesome movie, landed on the internet and the buzz is already huge. The trailer has been viewed over 6 million times in 24 hours. Pitch Perfect 2 will be out in May 2015, so fans have a while to wait, but as you can see in today's Instant Poll they'll be ready to watch. (Slash Film)

Last week, teen singer Lorde taught adults some new slang “the youthz” use when she tweeted out a compliment to Kim Kardashian. Lorde retweeted Kardashian’s internet breaking Paper cover with the comment “Mom,” which many not in-the-know interpreted as a criticism. But in reality saying “mom” to a celeb is a common compliment, meaning “adopt me/be my second mom/i think of you as a mother figure you are so epic.” (BuzzFeed)

Bailey’s is targeting Millennial women with a global campaign that “celebrates the ‘power of female friendship.’” To create a spot that would appeal to a new generation of women, the agency team and production team were predominantly female. The commercial features women around the world going out on the town together and the brand hopes it will show Bailey’s has “a meaningful role in a girls night out…[after] having had been hidden at home for far too long.” (The Drum)

The maker of the infamous Hot or Not site is back with a new, unexpected app for new parents and kids. His latest project, Cakey, is a free YouTube app that allows parents to create playlists of kid-safe videos, and choose from lists that other parents’ have shared. The simple app also includes an option that pauses video and says, “Okay, take a bite” for parents who are using Cakey to convince picky kids to eat. (Recode)

Two high schools in southern California were shut down this week thanks to threats that were posted on Yik Yak, the anonymous app that allows users to see messages from anyone in a 1.5 mile radius. Reportedly threats “of mass shootings, bombings, or other violence” made through the app is becoming a growing problem. (Mashable)

The Daily Instant Poll gives you a quick snapshot of how Millennials are weighing in on the topics that are making headlines, but there's more to our mobile network of 2 million Millennials than what makes the newsletter. Ten of our most recent featured Instant Poll results are available to Ypulse.com Silver and Gold subscribers, allowing them to compare the responses of various demographics. (Ypulse)

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