Ypulse Essentials: A&F Has A Situation With The Situation, Magazines Entice Young Readers, Converse Supports Indie Music

The Situation In A&FThe Situation is known for taking his shirt off (but now Abercrombie & Fitch wants to pay him to do so. The student-targeted brand has offered “a substantial payment” to Mike Sorrentino and his cast mates to not wear its clothing. While the brand is kinda joking, it’s also kinda serious, claiming that the “Jersey Shore” stars are damaging to the brand’s aspirational appeal…and we all know what happened to Ed Hardy after a few too many appearances on the show. In other fashion-meets-TV news, “The Carrie Diaries” may be coming to The CW, led by the same producers of “Gossip Girl.” All we have to say is…yessss!!!) (WSJ, reg required) (Deadline Hollywood)

- Magazine editors are attempting to attract a younger demographic (by turning over their most valuable real estate: their magazine covers. Seventeen, Rolling Stone, and others are entrusting fans to select the bands and beauties that grace their covers through social media participation, and it’s working to get young readers, well, reading. Digital apps are also part of the deal, giving young readers on-the-go access. Speaking of apps, Starbucks and Apple are teaming up to offer customers a free app with purchase. Now that’s easy to swallow!) (WWD) (PSFK)

- What do Katy Perry and Michael Jackson have in common? (They’re the only two artists to ever have five singles from one album top the Hot 100 charts. In other music news, if you’ve read ‘The Hunger Games’ you know that Katniss has a lovely singing voice that birds will stop and listen to. And the same is apparently true of Jennifer Lawrence, who will appear on the film’s soundtrack singing a song from a pivotal moment in the book. Converse, known for some awesome musical collaborations, releases its latest featuring Matt & Kim, Soulja Boy, and Andrew W.K. The catchy track was recorded at Converse’s recently opened Rubber Tracks studio in Brooklyn, which supports the indie music scene by offering free studio time to artists) (Billboard) (MTV) (Converse)

- The Little League World Series is getting the same treatment (as major pro and college sporting events get. ESPN will broadcast all 32 games of the tournament, which starts tomorrow, in larger-than-life 3D. Is it just us, or are younger and younger athletes being treated like pros these days?) (B&C)

- ‘Twilight’ actress Nikki Reed has joined the latest movement for social change asking young people to (“give a sh*t.” Literally. It might seem like a joke at first, but Give-A-Sh*t.org is using bathroom humor to further the Dalai Lama’s concept of changing the world through the power of thought. Yep, you read that right…and the organization wants users tweeting and sharing on social networks while they, ahem, give a sh*t) (SocialTimes)

- Millennials are strapping on their skates (and hitting roller rinks across the country, old school style. Inline skates lost their cool cache years ago, but now classic skates and hip new roller rinks are gaining traction with young scenesters) (Trendcentral)

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