Ypulse Essentials: A&F Has A Situation With The Situation, Magazines Entice Young Readers, Converse Supports Indie Music

The Situation In A&FThe Situation is known for taking his shirt off (but now Abercrombie & Fitch wants to pay him to do so. The student-targeted brand has offered “a substantial payment” to Mike Sorrentino and his cast mates to not wear its clothing. While the brand is kinda joking, it’s also kinda serious, claiming that the “Jersey Shore” stars are damaging to the brand’s aspirational appeal…and we all know what happened to Ed Hardy after a few too many appearances on the show. In other fashion-meets-TV news, “The Carrie Diaries” may be coming to The CW, led by the same producers of “Gossip Girl.” All we have to say is…yessss!!!) (WSJ, reg required) (Deadline Hollywood)

- Magazine editors are attempting to attract a younger demographic (by turning over their most valuable real estate: their magazine covers. Seventeen, Rolling Stone, and others are entrusting fans to select the bands and beauties that grace their covers through social media participation, and it’s working to get young readers, well, reading. Digital apps are also part of the deal, giving young readers on-the-go access. Speaking of apps, Starbucks and Apple are teaming up to offer customers a free app with purchase. Now that’s easy to swallow!) (WWD) (PSFK)

- What do Katy Perry and Michael Jackson have in common? (They’re the only two artists to ever have five singles from one album top the Hot 100 charts. In other music news, if you’ve read ‘The Hunger Games’ you know that Katniss has a lovely singing voice that birds will stop and listen to. And the same is apparently true of Jennifer Lawrence, who will appear on the film’s soundtrack singing a song from a pivotal moment in the book. Converse, known for some awesome musical collaborations, releases its latest featuring Matt & Kim, Soulja Boy, and Andrew W.K. The catchy track was recorded…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “When I hear the phrase ‘The American Dream' I think…A loaded term that is meaningless these days. At this point, I'd be happy if I can manage to live a mostly comfortable, independent life. Is that The American Dream? I don't know.” –Male, 25, PA

When it comes to kids using tablets and smartphones, most of the attention is given to the dangers of it all: what will it do to their attention spans, their minds, or their health? But there are potential positives to their mobile use as well. One (Millennial) mom’s reasons for continuing to give her kids handheld devices include the importance of encouraging their technology and problem solving skills, expectations that they will know how to use them in school, and a hope that her girls will be involved in tech in their futures. (Hip Mombrarian)

This might be the year that vending machines became a full blown marketing trend, and Nike has put their own athletic spin on the tactic. Their recent “secret” vending machine in NYC, the Nike+ FuelBox, dispensed products like hats, shirts, and socks that visitors could only pay for with daily points from their Nike+ FuelBands, encouraging exercise in exchange for goods. (Engadget)

We’ve seen FoMo, the rise and fall of YOLO, and now social media has given us MoMo, the “Mystery of Missing Out.” Unlike FoMo, Fear of Missing Out when you see your friends posting a ton of fun pictures on social media, MoMo is the anxiety that results when friends stop posting. In the words of one Millennial, “’what can be so good that they aren't posting?’” It might seem silly to some, but for a generation used to being connected with friends nearly all the time, the feeling of exclusion that results from being left out and unaware of what’s happening is real. (Jezebel)

The value of higher education is already being questioned by Millennials, and evidence is continuing to mount that college systems and hierarchies need to be rethought. One former Yale professor is making headlines by telling parents not to send their kids to Ivy League schools, and that those who attend are not the “winners in the race we have made of childhood” but that instead elite education produces “anxious, timid, and lost” young people. (New Republic)

Oh, Barbie. She's had a rough year, and Mattel recently released an Entrepreneur Barbie in an attempt to tap into girl power marketing, and revive flagging sales. But is the reality that Barbie is just too perfect for today’s kids? The brand’s offbeat, weirdo Monster High dolls do far better than pristine, “clean cut” blond icon. Tapping into new trends in toy tech and giving Barbie a renewed sense of “imaginative play” might help, but at the same time post-Millennials, like the generation before them, could be turned off by anything that doesn’t show some flaws. (The StarPhoenix)

Quote of the Day: “When I hear the phrase ‘The American Dream’ I think of 1950s cliches, the economic downturn of 2008, and how college debt has pretty much made it impossible.” –Female, 17, RI

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies