Ypulse Essentials: A Hunger Games Game, Google+ Is Still Growing, Millennial Women Want & Give Shopping Advice

Hunger GamesGet ready for Hunger Games the, uh, game… (Lionsgate is teaming up with Funtactix to build a social game that takes place in the world of Panem. Debuting the same day as the movie, it will give us the first official map of the futuristic country, which plenty of fans have been trying to divine on their own. In other games news, an Angry Birds K’nex building set — complete with favorite characters and buildable launchers — seems like a brilliant product extension) (Examiner) (Google) (Kidscreen)

- The Super Bowl isn’t just the ultimate sporting event, it’s the ultimate advertising (competition! This year, Google’s businesses are helping us experience it to the max with a YouTube channel created just for the occasion called Ad Blitz 2012 — blitz! get it? — and a Google+ hangout the following day to discuss all this hits and misses. Speaking of Google+, the site has reportedly just hit 100 million users) (Pocket Lint) (Mashable)

- Millennial women are social shoppers (broadcasting their opinions to help friends, family, and perfect strangers make smarter purchase decisions. They also take others’ advice, buying items they’ve heard about via social media and asking their social media friends about what to buy) (eMarketer)

- While the TV industry is struggling with young viewers, some cable companies get Millennials (and what matters to them — justice, authenticity, and connection & community — and focus network decisions based on those principles. Speaking of making moves that would excite a Millennial audience, Viacom might be willing to unbundle its cable channels, including MTV, for a la carte consumption. Such a move might stem the tide of cord cutting among Millennials who don’t see a value in paying a huge cable bill when they don’t watch most of the channels)…

 
 
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Millennial News Feed

Quote of the Day: “I haven’t had children yet because I prefer to breed with an intelligent female, but none of them are single.” –Male, 30, KY

Instagram is reporting that their first native advertising tests have been a success. According to the network, Taco Bell reached 12.5 million 18-44-year-olds in the U.S. with their campaign, and saw a significant lift in ad recall. Chobani reached 4 million 18-54-year-olds, and was able to shift perceptions away from the idea that their product was only for breakfast. Chobani’s tips for Instagram success include avoiding professional looking shots, and not overbranding. These results echo our prediction that Snapshot Marketing is an essential next step for brands, and that content should fit in with what is already being created by consumers. (Mashable)

Instagram is reporting that their first native advertising tests have been a success. According to the network, Taco Bell reached 12.5 million 18-44-year-olds in the U.S. with their campaign, and saw a significant lift in ad recall. Chobani reached 4 million 18-54-year-olds, and was able to shift perceptions away from the idea that their product was only for breakfast. Chobani’s tips for Instagram success include avoiding professional looking shots, and not overbranding. These results echo our prediction that Snapshot Marketing is an essential next step for brands, and that content should fit in with what is already being created by consumers. (Mashable)

Today’s teens and tweens might be finding much of their entertainment online and in short doses, but in other ways they are being given an entertainment experience that sometimes feels photocopied from older Millennials’ childhoods. Case in point: Sony is producing a reboot of the I Know What You Did Last Summer franchise, continuing the trend of ‘90s films and TV being revisited for a new wave of young viewers. (Jezebel)

Millennials drew the short stick when it comes to economic security, but they may be getting their financial bearings. In 2013, the income of young Americans' households actually rose 10.5% from the year before. In previous years, households headed by 15-24-year-olds generally dropped more than other age groups. While this doesn’t necessarily mean that the recession's impact on the generation is overcome, it is a hopeful sign that not as much damage was done as was feared. (WSJ)

We’re in the midst of a fashion speed tug of war, with some brands leaning into fast fashion and others extolling a less is more attitude. But those brands who feel they need to keep up with the Forever 21s of the world should take note: Patagonia’s “anti-fast fashion” message is paying off. The clothing company has been encouraging customers to buy less, famously running ads that say “Don’t Buy This Jacket,” and their profits have tripled since 2008. (Business Insider)

Teen drug use, binge drinking, and smoking are all on the decline, according to a new federal report. The study found that substance dependence or abuse problems among 12-17-year-olds dropped from 8.9% to 5.2% from 2002 and 2013, and rates of drug abuse went from close to 12% to under 9%. However, the reasons behind these drops is somewhat of a mystery, as the percentage of teens who have seen prevention messages during the same time period has actually declined. (CBSNewsweek)

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