Youth Media & Marketing Jobs: Waggener Edstrom, Kraft Foods, Kaiser Family Foundation

Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t yet, and post there for focused career networking!

VP Consumer PR at Waggener Edstrom Worldwide
Industry: PR
Location: Any (New York, San Francisco, Los Angeles, Chicago, Seattle)
Description: Waggener Edstrom Worldwide is seeking a Gen Y expert who knows how and where to reach an audience that’s wary of anything lacking authenticity. This seasoned consumer PR professional will manage team and project execution, relentlessly delivering creative ideas and working with mainstream consumer print, broadcast, and social media influencers on behalf of Microsoft’s Online Services Division, which includes the Bing and MSN businesses. The ideal candidate thrives in a fast-paced, teamwork-oriented environment, exhibits strong persuasive writing and client communications skills, and can demonstrate solid relationships with consumer lifestyle writers, bloggers and editors. Consumer work on this team goes beyond simple product placement and event activation activities, as it provides strategic counsel and recommendations daily, depending on emerging consumer trends and/or reactive media inquiries. The position requires the ability to lead large-scale PR initiatives, manage growth and development of multiple team members, lead client meetings, and sell-in POVs and recommendations. (Via Waggener Edstrom)

Brand Manager, Candy at Kraft Foods
Industry: Marketing
Location: Parsippany, NY
Description: The Brand Manager, Candy is responsible for the $200MM Sour Patch Kids and Swedish Fish portfolio. Specifically, the successful candidate will be focusing on the following objectives: leading Sour Patch Kids activation leveraging both traditional and non-traditional media (heavy lift on social media, gaming, and music); leading the expansion into seasonal; leveraging market test learnings towards a national roll out of Swedish Fish; addressing supply chain strategy to better serve business growth aspirations; and continuing to maximize distribution opportunities focusing on lead channels and opportunity channels. Experience in teen marketing is preferred. Through leadership of the Brand and Business Team, the Brand Manager is also responsible for coaching, training, skill development, and career planning within the brand group. (Via Ad Age, reg required)

Program Officer - Online, Social Media, Mobile at Kaiser Family Foundation
Industry: Marketing
Location: Menlo Park, CA
Description: The Program Officer provides online, social media and mobile support for the Foundation’s public information partnerships with media in the U.S. A specific area of focus is STDs including HIV/AIDS and related sexual health issues. Reports to the two Senior Program Officers overseeing creative and content development; works closely with other team members on specific campaigns. Online & Mobile Products and Promotions responsibilities include: serving as managing editor of the Greater Than AIDS (GTA) and Its Your Sex Life/GYT (GYT) websites developing new content, blog posts, and promotional features, as well as the development of long-term strategies to continue the sites’ growth and relevancy; managing a team of consultants, web designers, developers, and writers to execute online projects, oversee the GTA and GYT e-newsletters and e-blasts, including content development, design, and distribution; and more. Social Media Strategy and Promotions responsibilities include: developing social media strategies and implementing programs that better integrate social media (Twitter, Facebook, Tumblr, Google Ads, etc.) into GTA and GYT to increase engagement, reach and interactivity among users, as well as cross-promotion between online campaign and partner platforms; and developing and overseeing social media advertising across campaigns (ie Facebook ads) to increase fan bases and reach. (Via Pulse & Signal)

Children’s Interactive Media Producer at a major children’s publisher
Industry: Publishing, Digital Media
Location: New York, NY
Description: A major children’s publisher seeks a digital producer to develop and implement interactive content for web, apps, and VOD. (Via Cynopsis)

Social Media Marketing Manager at HBO
Industry: Online, Television
Location: New York, NY
Description: HBO is seeking a Social Media Marketing Manager to support a growing Social Media/Digital Team. This role requires a mix of day-to-day social media management, website strategy/project management and a strong command of SEO and SEM. Responsibilities include: participating in the development of social media strategies in support of the HBO brand and key programming (Facebook, Twitter, GetGlue, etc.); managing the editorial calendars for several social media profiles requiring heavy collaboration with other internal departments; serving as the voice of HBO on social presences including live-tweeting, responding, and escalating as necessary; conceptualizing and leading the execution of social media promotions including Facebook applications, sweepstakes, live chats, etc., overseeing the maintenance of HBO’s socialTV site, HBO Connect; and more. (Via Mashable)