Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our next “Movers and Shakers,” email us.

Sharon Lieblein is named VP Casting and Talent Development for Cartoon Network. She was previously VP of Talent and Casting for Nickelodeon. (Via Kidscreen)

Cecile Goyette has been named Executive Editor at Blue Apple Books. She had been executive editor at Alfred A. Knopf Children’s Books. (Via Mediabistro, reg required)

David Weinstock has been named Executive Creative Director at Mr. Youth. He had been Creative Director at Euro RSCG. (Via Agency Spy)

Laurel Ritchie is named President of the WNBA. She was formerly Chief Marketing Officer for Girl Scouts. (Via Ad Age, reg required)

Jackie French is promoted to SVP Series Development for MTV. French, a driving force behind such MTV hits as Jersey Shore and The Real World, will continue to oversee creative development and production on a number of MTV series, including Jersey Shore, on which she serves as an executive producer, and The Real World, now in its 25th season. French was previously VP, MTV Series Production. (Via Deadline Hollywood)

Chris Rantamaki is named VP Original Series for Spike TV. He will oversee the development of non-scripted series. Rantamaki was previously with Discovery Channel, where he was VP of production and oversaw such series as Auction Kings, The Colony, Howe & Howe Tech, and Gang Wars. (Via Deadline Hollywood)

Caroline McCarthy joins the Trends & Insights Team at Google, tasked with “humanizing” the search giant’s massive amounts of user data. She had been a blogger with CNET for the past five…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “If a photo of me went viral, I would feel angry but…maybe I would be a little excited because it went viral, as long as the picture is not bad.” –Female, 16, TN

57% of Millennials ages 18-32 say they plan to get a new job within the next year, according to one of Ypulse’s bi-weekly Millennial surveys, fielded this June. The generation is known for their predilection for moving from job to job, and now some businesses are making “generational training” a part of their management instruction in order to keep these younger workers happy. Giving them a purpose, plenty of time off, global opportunities, and a clear career path plan within the company are all tactics being used to retain them. (Businessweek)

Back to school marketing is starting in full force, and Target is relying heavily on digital to reach college students, in more ways than one. The retailer has launched a campaign employing major YouTube stars, like Tiffany Garcia and Mikey Bolts, to sell apparel, electronics, and furnishings, featuring them in four YouTube shows that make over dorm rooms and offer decorating tips. The video series lives online so that Target can “be part of the ongoing conversation” and “go where the [M]illennial generation is.” (NYTimes)

Millennial-hate is easy to find online, where articles like “Millennials, the Friendly Cutthrout Generation” and “Millennials' Political Views Don't Make Any Sense” seem to appear on a daily basis. But how do Millennials themselves feel about the bad rap they’re getting? One Millennial’s response to some recent Millennial surveys puts things into perspective, wondering if the generation is just more likely to admit things, and whether they “are just like...everybody else?” (Gothamist)

Beyoncé is no stranger to celebrity endorsement, but her latest unexpected marketing trick goes outside the box. This weekend, the powerhouse artist teased a new 50 Shades of Grey trailer by posting a 15-second clip of it on her Instagram with a “darker remix” of her "Crazy in Love" playing as a soundtrack. The teaser was posted with the hashtag #fiftyshades, attracting the attention of both the singer’s fans and the book series’ avid fandom. (MTV)

Rosetta Stone’s new campaign is aimed at Millennials, shifting focus from the product itself to the idea that “people who learn new languages are able to share experiences with people from other places.” The ads will run on more youth-focused channels than Rosetta has appeared on before, like MTV, VH1, and Comedy Central, but the majority of the campaign will be heavily digital and social, and include online webisodes that will air on Vice. (MediaPost)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 7%, 11%, and 12% more Millennial users, respectively. Our Silver and Gold tier subscribers can find helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies