Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our next “Movers and Shakers,” email us.

Rich Ross resigns as Chairman of Walt Disney Studios, leaving behind a legacy of “film flops” and questions about the studio’s future. (Via LA Times)

Cecile Frot-Coutaz is named CEO for FremantleMedia; she is currently CEO, FremantleMedia North America. Her appointment was announced simultaneously with the news that current CEO, Tony Cohen, is stepping down from that position to focus on his non-executive work. (Via Hollywood Reporter)

Disney Publishing Worldwide makes two appointments: Darrell DeMakes is named Senior Producer, Digital; he had been Senior Manager at Nokia. Michele Wells has been named Senior Editor, Digital; she had been senior editor at DK Publishing. (Via Mediabistro, reg required)

Tom Ascheim is named to the newly created position of Chief Strategy Officer and EVP/Sesame Learning at Sesame Workshop. Most recently, Ascheim was the CEO of Newsweek, and he previously ran Nickelodeon’s TV group, overseeing Nickelodeon, Nick at Nite, Nick Jr., Noggin (now Nick Jr. channel), Nicktoons and The N (TeenNick). (Via Cynopsis)

Jennifer LaBracio has joined Little, Brown Books for Young Readers as Associate Director of Marketing. She was most recently Senior Marketing Manager at Houghton Mifflin Harcourt Children’s. (Via Publishers Marketplace)

Condé Nast Entertainment announces two hires: Jeremy Steckler becomes EVP of Motion Pictures and Michael Klein becomes EVP of alternative programming. (Via MediaPost)

Jamie Engel has been named VP and Publisher at Scholastic Parent &…

 
 
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Millennial News Feed

Quote of the Day: “When I hear the phrase ‘The American Dream' I think…A loaded term that is meaningless these days. At this point, I'd be happy if I can manage to live a mostly comfortable, independent life. Is that The American Dream? I don't know.” –Male, 25, PA

When it comes to kids using tablets and smartphones, most of the attention is given to the dangers of it all: what will it do to their attention spans, their minds, or their health? But there are potential positives to their mobile use as well. One (Millennial) mom’s reasons for continuing to give her kids handheld devices include the importance of encouraging their technology and problem solving skills, expectations that they will know how to use them in school, and a hope that her girls will be involved in tech in their futures. (Hip Mombrarian)

This might be the year that vending machines became a full blown marketing trend, and Nike has put their own athletic spin on the tactic. Their recent “secret” vending machine in NYC, the Nike+ FuelBox, dispensed products like hats, shirts, and socks that visitors could only pay for with daily points from their Nike+ FuelBands, encouraging exercise in exchange for goods. (Engadget)

We’ve seen FoMo, the rise and fall of YOLO, and now social media has given us MoMo, the “Mystery of Missing Out.” Unlike FoMo, Fear of Missing Out when you see your friends posting a ton of fun pictures on social media, MoMo is the anxiety that results when friends stop posting. In the words of one Millennial, “’what can be so good that they aren't posting?’” It might seem silly to some, but for a generation used to being connected with friends nearly all the time, the feeling of exclusion that results from being left out and unaware of what’s happening is real. (Jezebel)

The value of higher education is already being questioned by Millennials, and evidence is continuing to mount that college systems and hierarchies need to be rethought. One former Yale professor is making headlines by telling parents not to send their kids to Ivy League schools, and that those who attend are not the “winners in the race we have made of childhood” but that instead elite education produces “anxious, timid, and lost” young people. (New Republic)

Oh, Barbie. She's had a rough year, and Mattel recently released an Entrepreneur Barbie in an attempt to tap into girl power marketing, and revive flagging sales. But is the reality that Barbie is just too perfect for today’s kids? The brand’s offbeat, weirdo Monster High dolls do far better than pristine, “clean cut” blond icon. Tapping into new trends in toy tech and giving Barbie a renewed sense of “imaginative play” might help, but at the same time post-Millennials, like the generation before them, could be turned off by anything that doesn’t show some flaws. (The StarPhoenix)

Quote of the Day: “When I hear the phrase ‘The American Dream’ I think of 1950s cliches, the economic downturn of 2008, and how college debt has pretty much made it impossible.” –Female, 17, RI

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