Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our next “Movers and Shakers,” email us.

Nicola Way joins Harper Collins Children’s Books UK as Marketing Director. She was most recently a Board Director at Iris Nation, the UK’s largest independent integrated marketing agency. (Via Kidscreen)

SuChin Pak becomes Spokesperson and On-Air Correspondent for DailyCandy. She was most recently with MTV News. (Via AdWeek)

Tom Zappala is named named EVP Programming at Spike TV. He had been EVP Acquisitions and Scheduling at Disney/ABC Cable Networks Group. (Via Mediabistro, reg required)

Kassie Canter is named EVP Communications for Viacom’s Entertainment Group. She most recently served as Chief Communications Officer for Oxygen Media, where she oversaw all PR and public affairs activities. (Via Ad Age, reg required)

Priscilla Valls is promoted to VP Sales, Eastern Region, for Pandora. Most recently, she had been responsible for developing integrated, strategic marketing solutions across online, mobile, artist programming, offline events, and in-home activation. (Via release)

Ashley Mateo is named News Editor at Seventeen. She had been Assistant Entertainment Editor at Self. (Via MediaLife)

Christian Borges is named VP Marketing Communications for Mr. Youth. (Via MediaPost)

Peter Liguori will exit his role as COO for Discovery Communications at the end of the year. Liguori was responsible for overseeing the launches of Discovery’s joint ventures, including The Hub. (Via Cynopsis)

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies