Your Egg Carton is Trying to Tell You Something: The Future of Things

This week, we told you about the tech malaise that Millennials are experiencing. Though they want the latest and greatest new devices, even those on their wishlists aren’t managing to impress them the way that technology used to. So what will be the tech that manages to break the spell and wake up their interest the way that their first smartphone was able to? For years tech insiders have been talking about the Internet of Things: a world where everyday objects can communicate with us, and each other, through the internet, creating a connected space where our belongings will be smarter, more efficient, and make our lives easier. Imagine your alarm clock telling your coffee pot to turn on, or your car texting you when it needs an oil change. Now, after years of being a concept that most had never heard of, and couldn’t imagine coming true if they did, the Internet of Things is becoming a reality. Previously static and inert household items are becoming fixed with sensors and turned into intelligent things that can let their owners know when they are empty, low, need attention, or adjust automatically according to commands and their ambient environment. Business Insider predicts that 9 billion devices will be connected by 2018. If the Internet of Things (or IoT) pans out, it could not only be the next movement to shake up Millennial’s malaise and capture their attention (and wallets) it could also change the way that the next generation—Plurals—views the world around them.

So how close are we to an IoT world? Here are three current projects that are making smart devices a part of our lives right now, and are at the forefront of growing the IoT from a niche concept to a mainstream reality: 

1. Quirky & GE’s Smart Devices 
Some major brands are starting to prepare for the Internet…

 
 
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Millennial News Feed

Quote of the Day: “If a photo of me went viral, I would feel angry but…maybe I would be a little excited because it went viral, as long as the picture is not bad.” –Female, 16, TN

57% of Millennials ages 18-32 say they plan to get a new job within the next year, according to one of Ypulse’s bi-weekly Millennial surveys, fielded this June. The generation is known for their predilection for moving from job to job, and now some businesses are making “generational training” a part of their management instruction in order to keep these younger workers happy. Giving them a purpose, plenty of time off, global opportunities, and a clear career path plan within the company are all tactics being used to retain them. (Businessweek)

Back to school marketing is starting in full force, and Target is relying heavily on digital to reach college students, in more ways than one. The retailer has launched a campaign employing major YouTube stars, like Tiffany Garcia and Mikey Bolts, to sell apparel, electronics, and furnishings, featuring them in four YouTube shows that make over dorm rooms and offer decorating tips. The video series lives online so that Target can “be part of the ongoing conversation” and “go where the [M]illennial generation is.” (NYTimes)

Millennial-hate is easy to find online, where articles like “Millennials, the Friendly Cutthrout Generation” and “Millennials' Political Views Don't Make Any Sense” seem to appear on a daily basis. But how do Millennials themselves feel about the bad rap they’re getting? One Millennial’s response to some recent Millennial surveys puts things into perspective, wondering if the generation is just more likely to admit things, and whether they “are just like...everybody else?” (Gothamist)

Beyoncé is no stranger to celebrity endorsement, but her latest unexpected marketing trick goes outside the box. This weekend, the powerhouse artist teased a new 50 Shades of Grey trailer by posting a 15-second clip of it on her Instagram with a “darker remix” of her "Crazy in Love" playing as a soundtrack. The teaser was posted with the hashtag #fiftyshades, attracting the attention of both the singer’s fans and the book series’ avid fandom. (MTV)

Rosetta Stone’s new campaign is aimed at Millennials, shifting focus from the product itself to the idea that “people who learn new languages are able to share experiences with people from other places.” The ads will run on more youth-focused channels than Rosetta has appeared on before, like MTV, VH1, and Comedy Central, but the majority of the campaign will be heavily digital and social, and include online webisodes that will air on Vice. (MediaPost)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 7%, 11%, and 12% more Millennial users, respectively. Our Silver and Gold tier subscribers can find helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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