Your Egg Carton is Trying to Tell You Something: The Future of Things

This week, we told you about the tech malaise that Millennials are experiencing. Though they want the latest and greatest new devices, even those on their wishlists aren’t managing to impress them the way that technology used to. So what will be the tech that manages to break the spell and wake up their interest the way that their first smartphone was able to? For years tech insiders have been talking about the Internet of Things: a world where everyday objects can communicate with us, and each other, through the internet, creating a connected space where our belongings will be smarter, more efficient, and make our lives easier. Imagine your alarm clock telling your coffee pot to turn on, or your car texting you when it needs an oil change. Now, after years of being a concept that most had never heard of, and couldn’t imagine coming true if they did, the Internet of Things is becoming a reality. Previously static and inert household items are becoming fixed with sensors and turned into intelligent things that can let their owners know when they are empty, low, need attention, or adjust automatically according to commands and their ambient environment. Business Insider predicts that 9 billion devices will be connected by 2018. If the Internet of Things (or IoT) pans out, it could not only be the next movement to shake up Millennial’s malaise and capture their attention (and wallets) it could also change the way that the next generation—Plurals—views the world around them.

So how close are we to an IoT world? Here are three current projects that are making smart devices a part of our lives right now, and are at the forefront of growing the IoT from a niche concept to a mainstream reality: 

1. Quirky & GE’s Smart Devices 
Some major brands are starting to prepare for the Internet…

 
 
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Millennial News Feed

Quote of the Day: “I use cloth diapers, and a lot of my coworkers don't quite understand this. They aren't condescending, per say, but I do think that they judge my less mainstream parenting style. Also, several of my online mommy Facebook groups can be VERY judgy.” –Female, 26, IL

‘90s kids (older Millennials) remember many products from the decade that have now sadly passed out of their lives. But some of their undying nostalgia is being rewarded: Coca Cola has brought back their lemon lime flavored soda Surge thanks in part to a Facebook group called “The Surge Movement.” The soda is being sold exclusively through Amazon, and the first batch sold out in about an hour. (The Verge)

GIFs are invading marketing, and the medium is now seeping into mobile communication. Popkey is essentially a GIF keyboard for the new Apple operating system. The app allows users to search for appropriate reaction GIFs without leaving their chats, save frequently used GIFs, or select from popular featured files. The tool could appeal to young consumers who are more interested in communicating via images than text. (TechCrunch)

Millennials’ reputation for not caring about cars might not be the whole story, and we’ve heard that having a car actually is important to them—if brands can create cars they want. Toyota is imagining what that car would look like with their concept the U^2, a “city car” for Millennials, or in their words, the “entrepreneurial, urban driver.” The imagined car is customizable, with a removable front seat, an iPad central console, and a tailgate that can turn into a ramp. Though Toyota isn’t likely to produce the U^2, it is possible that some of its features will be integrated into upcoming models. (Wired)

Despite the fact that the platform is technically ad-free, brands have infiltrated Vine, and its “Vine famous” stars now regularly team with companies for creative advertising. The young social media savvy players—each with millions of followers—are also becoming involved in more traditional media: Brittany Furlan has landed a sketch comedy show deal, Nash Grier is working on a film career, and Shawn Mendes’ record topped the iTunes charts. (Adweek)

Financial services are not appealing to Millennials, and the disconnect between the industry and the generation isn’t likely to be solved by reaching out to these young consumers on the platforms they frequent. A recent global study found that less than 1% of Millennials want financial service providers to contact them through social media, and 59% believe they haven’t seen financial products that are targeted at “people like them.” (CNN)

Looking for a quick Millennial stat to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated Millennial news items, 2 billion peer-generated opinions from our mobile, social Q&A network, and thousands of statistics on Millennials drawn from our bi-weekly national survey of the generation. Your search can begin and end with us. (Ypulse)

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