YAB Review: “Venom” By Fiona Paul

Today's post comes from Emily Smucker, a Youth Advisory Board member who recently read the YA novel "Venom" by Fiona Paul. The story is set in Renaissance Venice, where Cassandra, an elite young lady, stumbles upon a murdered woman and becomes involved in exploring the dangerous and dark secrets around her. The story is gripping as Emily explains, but beyond the mystery, it's also about personal discovery and growth. Plus, the setting of Venice is captivating as Emily highlights in her review below. 

YAB Review: “Venom” By Fiona Paul

VenomFirst impressions

“Venom” begins with a young woman named Cassandra, Cass for short, at the funeral of Livi, one of her best friends. Ducking outside for a breath of fresh air, she runs into a handsome and somewhat bawdy artist named Falco. As a proper young woman with a proper fiancé, she is embarrassed by his flirtation, but also intrigued.

The story takes place in Renaissance Venice, and Cassandra is on the fringes of the elite Venetian aristocracy. She lives with her aging aunt on the graveyard island of San Domenico. Cass is pretty unsatisfied with her isolated location, strict aunt, and boring life. She constantly writes in her journal, and also likes to wander around in the graveyard at night.

On the night of Livi’s funeral, Cass went out to the graveyard, and, out of morbid curiosity, went into her friend’s crypt and opened up the casket. There she saw that Livi’s body was gone, and replacing it was the body of a girl with choke marks around her neck, and a bloody “X” carved over her heart.

Horrified, Cass left the crypt, and fled the graveyard, running right into the arms of Falco, the handsome artist. She told him what she had seen, and he checked it out for himself, seeming nearly as horrified as she was. However, Falco convinced her…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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