YAB Review: “Unspoken” By Sarah Rees Brennan

Today's post comes from Youth Advisory Board member Skyanne, who recently read "Unspoken" by Sarah Rees Breenan. The novel, which is the first in the "Lynburn Legacy" series, is about a teenage girl named Kami, whose in love with an imaginary guy she's spoken to her whole life. As a result of this, she's an outsider in her town, but is content until a mysterious family named the Lynburns suddenly returns. Kami seeks to uncover their secrets and stumbles upon a few unexpected surprises. The story is gripping and the main character, Kami, is a strong, independent female as Skyanne explains below.

YAB Review: "Unspoken" By Sarah Rees Brennan

UnspokenFirst Impressions

"Unspoken", the first novel in the Lynburn Legacy, is like no other novel I've ever read. "Unspoken" begins with the main character Kami's current investigative newspaper story on the return of the Lynburns, effectively throwing the reader right into the action. Right from the start, the reader is introduced not only to a cast of interesting characters, but also to Kami's little secret – she can hear the voice of one specific boy inside her head and even though she's not sure he's real, she's pretty sure she's in love with him.

Sum It Up…

"Unspoken" is set around the return of the Lynburns to their hometown of Sorry-in-the-Vale. For years, the family resided in a mansion overlooking the town, until the twin daughters mysteriously parted ways and abandoned their home. Now the sisters are back with their teenage sons in tow. Kami is determined to find out both why they left and why they finally came back, but no one in town is willing to talk about the family in anything beyond a hushed whisper. It appears that the town has bigger secrets than the one Kami keeps in her head.

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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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