YAB Review: “Tilt” By Ellen Hopkins

Today's post comes from Skyanne, a Youth Advisory Board member and avid YA reader. She recently read "Tilt" by Ellen Hopkins, about three teens who all are involved in complicated romances that change their lives forever and cause their worlds to tilt. Skyanne praises the book for providing an emotional and real look at serious subjects. She explains how it's a story that all teens can relate to and fans of Hopkins' previous works in particular will enjoy.

YAB Review: "Tilt" By Ellen Hopkins

TiltFirst Impressions

"Tilt" is told from the perspective of three different characters, each with their own unique story, who are somehow all connected through interactions and relationships with the adults in their life. Due to this, it takes a few chapters for the reader to completely begin to understand not only each characters' story, but also the relationships that connect everyone. However, as "Tilt," like all of Ellen Hopkins' novels, is written in verse, these chapters fly by and it does not take long for the story to develop into something that is truly intriguing.

Sum It Up…

"Tilt" follows three characters, ranging in age from 14 to 18, who are all dealing with the side effects of love. Mikayla is almost 18, almost an adult, and in the perfect relationship with Dylan, the perfect boyfriend. They're the dream couple everyone wants to be and their future together is all but set in stone. That is, until Mikayla becomes pregnant the summer before they begin their senior year. There's no doubt that Dylan is the father, but what happens if they can't agree what to do with the baby?

Shane is 16 and falling in love — fast and hard — with his first boyfriend, Alex. Shane is used to keeping people on the outside, afraid to live while he watches his sister get one step closer to her…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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