YAB Review: “The Vampire Diaries”

"The Vampire Diaries" is one of teens' favorite shows on TV and with the start of the fourth season, it's been building even more buzz in recent weeks. Our YAB member Skyanne is an avid fan of the show and tuned in to the Season 4 premiere, which she said was impressive and extremely entertaining. Skyanne explains below why she likes the show so much and what about the latest season is grabbing her attention already.

What was the biggest draw?

"The Vampire Diaries" has been my favorite show, and the only one I watch weekly, since the pilot four seasons ago. There was never any doubt regarding whether or not I would be tuning in for the premiere of Season 4. For me, the biggest draw was finally finding out how the events in the finale for Season 3 would affect the characters and change the show I've grown to love.

What did you expect going in? How much did you know beforehand?

Having watched every episode of the show to date, I knew that the Season 4 premiere was guaranteed to be full of surprises and unexpected twists. Therefore, I attempted to erase any expectations I had about how the season would go. However, I had watched the previews and a few cast interviews, as well as read a few articles, and therefore had a general idea of some things to expect (and not expect) for the first few episodes. Even though I was trying to forget expectations regarding the plot, I was certainly expecting a crazy first few episodes full of the stellar acting I'd come to expect from the show in general.

How did you tune in? Did you watch commercials?

I watched the premiere as it debuted on the CW and watched the commercials, though I also used commercial breaks as a time to check Facebook and Twitter. For the episodes since, I have either viewed it live on the CW or watched it on the CW…

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because most of the ready-made options for women are overly sexualized.” –Female, 19, TX

She's a Barbie girl, but it's not exactly a Barbie world. It’s been a hard year for the blondest toy, as we’ve detailed before, and sales of the doll have continued to fall, dropping another 21% in the third quarter of this year. American Girl doll sales also dropped during that time period, and the struggles highlight how the “affections of the target audience—little girls—can be fleeting.” But there are plenty of other potential reasons for Barbie’s tough times: Girls today want edgier dolls, and spend more on tech toys. (Huffington PostBusiness Insider

If done right, young consumers have proven they will continue to buy tickets to see superheroes on screen, and there are a lot more of these movies in the works. This week, Warner Brothers announced plans for 10 new DC comics superhero movies over the next five years, including Wonder WomanAquaman, and The Flash. A movie featuring Lego Batman is also being fast-tracked for next year, so kids and adults alike can look forward to another fix of awesome. (Wired)

It’s 13 days until Halloween, and this year could be the most costume-filled holiday ever. A recent survey has shown that over two thirds of Americans plan to buy a costume, the most in eleven years. The fact that Halloween falls on a Friday has likely been a factor in the boost. Ypulse’s own most recent bi-weekly survey found that 36% of 13-32-year-olds plan to don in a costume to celebrate, 30% of those who plan to dress up will buy a pre-made costume, while 54% say they will purchase some items to make a costume of their own. (Ad Age)

MAC cosmetics is creating an entirely new kind of store that will target today’s teens and tweens. The stores will be designed completely differently to appeal to the younger consumers, including a “major focus on selfies” and a table full of products to sample on the spot. When explaining the new approach, global brand president Karen Buglisi Weiler told WWD, “One store doesn't fit all…You have to be in the world of customization and relevancy now." The first location opened over the summer in Orlando, and is reportedly already one of MAC’s top five stores in North America. (Racked)

Some of the hottest tech startups today are part of the “photo economy.” Millennials and teens have made their penchant for visual communication clear, and helped to make multiple photo sharing apps into huge success stories. Now entrepreneurs are fighting into the space with photo apps that put an emphasis on “storytelling, shopping, and storage.” Competition is tough, and so far the many startups that have tried to make photos shoppable have not succeeded. But still clearly the apps to know next will likely have something to do with this picture-obsession. (Fast Company)

Did you know that thanks to our bi-weekly survey of 1000 14-32-year-olds nationwide, we track trends in social media, entertainment viewing, earnings, spending, and more? Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased broken out by age and gender. We do the heavy data lifting, and we’re constantly adding new data to our trends. (Ypulse)

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