YAB Review: “The Carrie Diaries”

Today's post comes from Youth Advisory Board member Maddie, 18, who's been following the new series "The Carrie Diaries", on the CW network. The series is a prequel to "Sex and the City" and follows the character of Carrie Bradshaw during her junior year of high school in the early 1980s. Originally a novel by the author of "Sex and City", Candace Bushnell, the young Carrie asks her first questions about love, sex, friendship and family while navigating the worlds of high school against the backdrop of Manhattan.

YAB Review: “The Carrie Diaries” 

To say that “The Carrie Diaries,” The CW’s prequel to “Sex and the City,” had big Manolo Blahniks to fill would be an understatement. Fans of the original show, myself included, have six captivating seasons and two movies to compare this to. While it could have easily gone sour fast, a la so many prequels and sequels before it, “The Carrie Diaries” has proved itself in the five episodes aired thus far as a tantalizing glimpse into Carrie’s early life. We have seen her first kiss, her first bad-boy relationship, and best of all, her first adventures in New York City. The show follows Carrie as she splits her time between an internship in the city and attending high school in her hometown of Castlebury, CT, while also juggling friends, a rebellious little sister, and the grief that accompanied the recent death of her mother.

While the show has received mixed reviews so far, what the critics seem to be holding on to is the fact that it’s not an exact replica of its predecessor – but that is not how the show should be viewed. Yes, there are obvious discrepancies – I sometimes find myself wondering what happened to Dorrit and wasn’t Carrie’s father the missing parent? But these details do little to detract from the show’s appeal. Viewers will…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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