YAB Review: “The Carrie Diaries”

Today's post comes from Youth Advisory Board member Maddie, 18, who's been following the new series "The Carrie Diaries", on the CW network. The series is a prequel to "Sex and the City" and follows the character of Carrie Bradshaw during her junior year of high school in the early 1980s. Originally a novel by the author of "Sex and City", Candace Bushnell, the young Carrie asks her first questions about love, sex, friendship and family while navigating the worlds of high school against the backdrop of Manhattan.

YAB Review: “The Carrie Diaries” 

To say that “The Carrie Diaries,” The CW’s prequel to “Sex and the City,” had big Manolo Blahniks to fill would be an understatement. Fans of the original show, myself included, have six captivating seasons and two movies to compare this to. While it could have easily gone sour fast, a la so many prequels and sequels before it, “The Carrie Diaries” has proved itself in the five episodes aired thus far as a tantalizing glimpse into Carrie’s early life. We have seen her first kiss, her first bad-boy relationship, and best of all, her first adventures in New York City. The show follows Carrie as she splits her time between an internship in the city and attending high school in her hometown of Castlebury, CT, while also juggling friends, a rebellious little sister, and the grief that accompanied the recent death of her mother.

While the show has received mixed reviews so far, what the critics seem to be holding on to is the fact that it’s not an exact replica of its predecessor – but that is not how the show should be viewed. Yes, there are obvious discrepancies – I sometimes find myself wondering what happened to Dorrit and wasn’t Carrie’s father the missing parent? But these details do little to detract from the show’s appeal. Viewers will…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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