YAB Review: “The Carrie Diaries”

Today's post comes from Youth Advisory Board member Maddie, 18, who's been following the new series "The Carrie Diaries", on the CW network. The series is a prequel to "Sex and the City" and follows the character of Carrie Bradshaw during her junior year of high school in the early 1980s. Originally a novel by the author of "Sex and City", Candace Bushnell, the young Carrie asks her first questions about love, sex, friendship and family while navigating the worlds of high school against the backdrop of Manhattan.

YAB Review: “The Carrie Diaries” 

To say that “The Carrie Diaries,” The CW’s prequel to “Sex and the City,” had big Manolo Blahniks to fill would be an understatement. Fans of the original show, myself included, have six captivating seasons and two movies to compare this to. While it could have easily gone sour fast, a la so many prequels and sequels before it, “The Carrie Diaries” has proved itself in the five episodes aired thus far as a tantalizing glimpse into Carrie’s early life. We have seen her first kiss, her first bad-boy relationship, and best of all, her first adventures in New York City. The show follows Carrie as she splits her time between an internship in the city and attending high school in her hometown of Castlebury, CT, while also juggling friends, a rebellious little sister, and the grief that accompanied the recent death of her mother.

While the show has received mixed reviews so far, what the critics seem to be holding on to is the fact that it’s not an exact replica of its predecessor – but that is not how the show should be viewed. Yes, there are obvious discrepancies – I sometimes find myself wondering what happened to Dorrit and wasn’t Carrie’s father the missing parent? But these details do little to detract from the show’s appeal. Viewers will…

 
 
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Quote of the Day: “When looking for a significant other, it’s important to me that they are open minded and an independent thinker.” –Male, 15, CA

Constant internet access via smartphones helped created the issue of cyberbullying, but could it also help to end it? New app Stop!t was created by a concerned dad to make it quick, easy, and effective for kids to anonymously report any bullying incident they see on social media. Previous digital efforts to fight cyberbullying required multiple steps in order to file a report, but Stop!t will allow students to report bullying with a single click, even if the app isn’t open. The app has been tested in several schools, and seen positive results so far, with one school reporting an 80% reduction in cyberbullying incidents compared to the previous year. (Fast Company)

Snapchat has an important message for its young users: “keep your clothes on!” 53% of 13-17-year-olds use Snapchat, according to Ypulse’s most recent social media tracker survey, and the app has long battled a reputation as a sexting haven. New community guidelines recently posted by the app are serving as a gentle, but stern reminder for minors to “Keep it legal.” Team Snapchat is trying to pull in the reigns on inappropriate sharing, threats, bullying, and invasions of privacy, and violating the rules could result in content removal, suspension, or being banned from the app. (New York Daily NewsSnapchat)

Will marketing healthy foods using the same tactics as unhealthy products get young consumers to eat them? The Partnership for a Healthier American and Michelle Obama’s “Let’s Move” campaign are going to find out. They’re launching an effort that rebrands fruits and vegetables as “FNV,” uses celebrities like Jessica Alba and Cam Newton as spokespeople, and relies heavily on social media to convince kids that healthy is cool. While undoubtedly a worthy cause, the campaign’s success is uncertain and has been described as “cringeworthy.” (brandchannel)

"C’mon get happy" seems to be the motto of big brands in 2015, as they focus on messages of positivity and joy to appeal to young consumers. One recent study says brands that “help Millennials achieve happiness” are the most likely to earn their loyalty. McDonald’s Pay With Lovin’, Coke’s #MakeItHappy, and Dove’s #SpeakBeautiful campaigns are recent examples of campaigns attempting to engage with positive messaging, but brands who want to follow suit should remember young consumers will see through any “hollow” attempts that tell them just buying a product will make them happier. (Adweek)

Young viewers maybe be drawn to digital video because they find online stars and content more “enjoyable and relevant to their lives” than traditional TV and Hollywood A-listers. A new study by Defy Media—who it should be noted produces content for YouTube—found that 62% of 13-24-year-olds say digital content makes them “feel good,” compared to 40% who said the same of TV; and 67% say they can relate to digital content, versus only 41% who relate to TV. YouTubers also hold a high power of purchase: 63% said they’d try a product recommended by a YouTube celebrity. (Variety)

The Daily Instant Poll gives you a quick snapshot of how Millennials are weighing in on the topics that are making headlines, but there's more to our mobile network of 2 million Millennials than what makes the newsletter. Ten of our most recent featured Instant Poll results are available to Ypulse.com Silver and Gold subscribers, allowing them to compare the responses of various demographics. (Ypulse)

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