YAB Review: “Take Me Home” By One Direction

2012 has been the "Year of One Direction" according to the Huffington Post, and the boy bands' superstardom doesn't seem to be stopping anytime soon. The debut of their second album, "Take Me Home," drew a record breaking crowd of 15,000 fans outside "The Today Show" and it's poised to be one of the best-selling albums of the year. Youth Advisory Board member and Directioner Jordan Orris reviews the album below, highlighting her favorite songs and more.

Take Me HomeWhat was the biggest draw? Are you a big fan?
I’ve been a fan of One Direction for a while now, and I’d been eagerly counting down the days until "Take Me Home" was released! I have a bunch of friends who love 1D too, and we've been looking forward to this for a long time.

I've been keeping up with One Direction both through their website and through their personal twitters for a while. I still have no explanation as to why they've become so famous so quickly, but who can resist amazingly cute guys with accents! :)

How did you buy the album?
I downloaded it from iTunes, as I do with all of my other music.

What were you expecting? How did it measure up?
I was expecting awesomeness, much like their first album, but I didn’t know that I would absolutely love EVERY SINGLE SONG! I’m really in love with this album. It’s phenome-NIALL! (Niall Horan joke)

Favorite tracks?
My favorite song is “Still the One” - the pop mix is danceable, and I think the lyrics about missing someone who you broke up with are relatable and cute. 

The first single, “Live While We’re Young,” is awesome, catchy, and is just a good anthem about having fun! 

My favorite ballad is “Little Things” because I love acoustic songs. This one is written by up-and-comer Ed Sheeran, and I love the lyrics!!

Overall? Live show?
I think this album was a great…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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