YAB Review: “The Perks of Being a Wallflower”

"The Perks of Being a Wallflower" is a classic novel about coming-of-age and a favorite among many Millennials. So when many teens and twentysomethings found out it was becoming a movie (starring Emma Watson no less!), they were eager to see the adapation. Our YAB member Caroline jumped at the chance to review the film, which she says is slightly different than the book, but is still amazing and lived up to her expectations.

YAB Review: "The Perks of Being a Wallflower"

Perks of Being A WallflowerWhat was the biggest draw for you to see this movie?

I was very excited to see this movie as the novel “The Perks Of Being A Wallflower” is one of my favorite books. I also loved the fact that the author, Stephen Chbosky, was the director of the movie. A lot of movies that were books originally disappoint their viewers because they feel like the movie doesn’t exactly portray what the author is trying to say, but I knew this wouldn’t be the case. Another reason why I couldn’t wait to go see "Perks" was the cast – I am a big fan of Emma Watson and Logan Lerman and was curious to see how they would interpret some of my favorite characters.  

What did you expect going in?

I had high expectations, and figured the movie would be very good. I knew the movie wasn’t going to be better than the book – and I was right, the book is on an entirely different level. However, I still expected it to be funny, heartwarming, and touching. I expected some of the scenes to affect the audience as much as they did in the novel – and that was executed perfectly.

Describe your moviegoing experience

I wasn’t able to see it opening weekend, but maybe two weeks after that in New York. We got there quite early, and the theater was still almost entirely full. It became obvious that most of the crowd had read the book as everyone was…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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