YAB Review: “The Perks of Being a Wallflower”

"The Perks of Being a Wallflower" is a classic novel about coming-of-age and a favorite among many Millennials. So when many teens and twentysomethings found out it was becoming a movie (starring Emma Watson no less!), they were eager to see the adapation. Our YAB member Caroline jumped at the chance to review the film, which she says is slightly different than the book, but is still amazing and lived up to her expectations.

YAB Review: "The Perks of Being a Wallflower"

Perks of Being A WallflowerWhat was the biggest draw for you to see this movie?

I was very excited to see this movie as the novel “The Perks Of Being A Wallflower” is one of my favorite books. I also loved the fact that the author, Stephen Chbosky, was the director of the movie. A lot of movies that were books originally disappoint their viewers because they feel like the movie doesn’t exactly portray what the author is trying to say, but I knew this wouldn’t be the case. Another reason why I couldn’t wait to go see "Perks" was the cast – I am a big fan of Emma Watson and Logan Lerman and was curious to see how they would interpret some of my favorite characters.  

What did you expect going in?

I had high expectations, and figured the movie would be very good. I knew the movie wasn’t going to be better than the book – and I was right, the book is on an entirely different level. However, I still expected it to be funny, heartwarming, and touching. I expected some of the scenes to affect the audience as much as they did in the novel – and that was executed perfectly.

Describe your moviegoing experience

I wasn’t able to see it opening weekend, but maybe two weeks after that in New York. We got there quite early, and the theater was still almost entirely full. It became obvious that most of the crowd had read the book as everyone was…

 
 
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Millennial News Feed

Quote of the Day: “When looking for a significant other, it’s important to me that they are open minded and an independent thinker.” –Male, 15, CA

Constant internet access via smartphones helped created the issue of cyberbullying, but could it also help to end it? New app Stop!t was created by a concerned dad to make it quick, easy, and effective for kids to anonymously report any bullying incident they see on social media. Previous digital efforts to fight cyberbullying required multiple steps in order to file a report, but Stop!t will allow students to report bullying with a single click, even if the app isn’t open. The app has been tested in several schools, and seen positive results so far, with one school reporting an 80% reduction in cyberbullying incidents compared to the previous year. (Fast Company)

Snapchat has an important message for its young users: “keep your clothes on!” 53% of 13-17-year-olds use Snapchat, according to Ypulse’s most recent social media tracker survey, and the app has long battled a reputation as a sexting haven. New community guidelines recently posted by the app are serving as a gentle, but stern reminder for minors to “Keep it legal.” Team Snapchat is trying to pull in the reigns on inappropriate sharing, threats, bullying, and invasions of privacy, and violating the rules could result in content removal, suspension, or being banned from the app. (New York Daily NewsSnapchat)

Will marketing healthy foods using the same tactics as unhealthy products get young consumers to eat them? The Partnership for a Healthier American and Michelle Obama’s “Let’s Move” campaign are going to find out. They’re launching an effort that rebrands fruits and vegetables as “FNV,” uses celebrities like Jessica Alba and Cam Newton as spokespeople, and relies heavily on social media to convince kids that healthy is cool. While undoubtedly a worthy cause, the campaign’s success is uncertain and has been described as “cringeworthy.” (brandchannel)

"C’mon get happy" seems to be the motto of big brands in 2015, as they focus on messages of positivity and joy to appeal to young consumers. One recent study says brands that “help Millennials achieve happiness” are the most likely to earn their loyalty. McDonald’s Pay With Lovin’, Coke’s #MakeItHappy, and Dove’s #SpeakBeautiful campaigns are recent examples of campaigns attempting to engage with positive messaging, but brands who want to follow suit should remember young consumers will see through any “hollow” attempts that tell them just buying a product will make them happier. (Adweek)

Young viewers maybe be drawn to digital video because they find online stars and content more “enjoyable and relevant to their lives” than traditional TV and Hollywood A-listers. A new study by Defy Media—who it should be noted produces content for YouTube—found that 62% of 13-24-year-olds say digital content makes them “feel good,” compared to 40% who said the same of TV; and 67% say they can relate to digital content, versus only 41% who relate to TV. YouTubers also hold a high power of purchase: 63% said they’d try a product recommended by a YouTube celebrity. (Variety)

The Daily Instant Poll gives you a quick snapshot of how Millennials are weighing in on the topics that are making headlines, but there's more to our mobile network of 2 million Millennials than what makes the newsletter. Ten of our most recent featured Instant Poll results are available to Ypulse.com Silver and Gold subscribers, allowing them to compare the responses of various demographics. (Ypulse)

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