YAB Review: “The Perks of Being a Wallflower”

"The Perks of Being a Wallflower" is a classic novel about coming-of-age and a favorite among many Millennials. So when many teens and twentysomethings found out it was becoming a movie (starring Emma Watson no less!), they were eager to see the adapation. Our YAB member Caroline jumped at the chance to review the film, which she says is slightly different than the book, but is still amazing and lived up to her expectations.

YAB Review: "The Perks of Being a Wallflower"

Perks of Being A WallflowerWhat was the biggest draw for you to see this movie?

I was very excited to see this movie as the novel “The Perks Of Being A Wallflower” is one of my favorite books. I also loved the fact that the author, Stephen Chbosky, was the director of the movie. A lot of movies that were books originally disappoint their viewers because they feel like the movie doesn’t exactly portray what the author is trying to say, but I knew this wouldn’t be the case. Another reason why I couldn’t wait to go see "Perks" was the cast – I am a big fan of Emma Watson and Logan Lerman and was curious to see how they would interpret some of my favorite characters.  

What did you expect going in?

I had high expectations, and figured the movie would be very good. I knew the movie wasn’t going to be better than the book – and I was right, the book is on an entirely different level. However, I still expected it to be funny, heartwarming, and touching. I expected some of the scenes to affect the audience as much as they did in the novel – and that was executed perfectly.

Describe your moviegoing experience

I wasn’t able to see it opening weekend, but maybe two weeks after that in New York. We got there quite early, and the theater was still almost entirely full. It became obvious that most of the crowd had read the book as everyone was…

 
 
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Millennial News Feed

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

With any large-scale marketing campaign, especially those that encourage consumer participation, brands must prepare for their message to be hijacked. Coke’s #ShareaCoke promotion has gotten the royal hack treatment from Millennials online who are making fun of the names found listed on the bottles (or those that are left out) and filling in their own to create new comic pairings that relate to other memes. (Adweek)

Not all viral sensations make sense at first. Take relatively unknown British teen Tish and the Vine she posted recently. In it, Tish sits in her mom’s car pretending to drive, says “broom broom,” and cuts to her mom’s high pitched voice saying, “Get out me car!” Sounds simple and not all that overwhelming, but since it was posted, the Vine has gone viral, been remixed by fans, and has earned its own #TeamTish hashtag. Tish’s viral potential could be due her monotone voice, silly catch phrase, or quirky mom, but either way, her videos have given teens online someone to root for. (BuzzFeed)

Live-stream gaming service Twitch has grown from 3.2 million users to 50 million users in three years time and its earnings potential has caught the eye of Google, who plans to purchase Twitch and integrate it into YouTube. Watching how others play and strategize “is like catnip” for serious gamers and Twitch makes it easy for gamers to live-stream what they’re playing for audiences to watch, regardless of what console they’re using. (MediaPost)

You may not be the biggest fan of “listicle” editorials pieces, but BuzzFeed, whose traffic is 50% on mobile and 75% referred from social media, makes a strong case for why lists and other themes are important in brand writing for Millennials. Branded quizzes on BuzzFeed have a 96% completion rate, and both lists and quizzes signal to busy readers that there is “finiteness to what they’re getting.” They are also discovering something new about themselves through quizzes, feeding into their Numbers Game desire to use data for self-discovery. (The Drum)

100 fans will earn a seat at The Giver premier in close proximity to the movie’s biggest stars, but this competition isn’t about luck. The Giver Movie Premiere for Good contest is using online activism as its backbone, asking fans to launch fundraising campaigns on Crowdrise and raise money in order to secure their spot. So far around $6,000 has been raised from the more than 400 campaigns with the money going to charities benefitting the arts. (Mashable)

Quote of the Day: “My dream for the future is complete financial independence from parents and any others, and a very satisfying career that I enjoy (a high salary would be a plus, but not essential).” –Male, 25, PA

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