YAB Review: “The Perks of Being a Wallflower”

"The Perks of Being a Wallflower" is a classic novel about coming-of-age and a favorite among many Millennials. So when many teens and twentysomethings found out it was becoming a movie (starring Emma Watson no less!), they were eager to see the adapation. Our YAB member Caroline jumped at the chance to review the film, which she says is slightly different than the book, but is still amazing and lived up to her expectations.

YAB Review: "The Perks of Being a Wallflower"

Perks of Being A WallflowerWhat was the biggest draw for you to see this movie?

I was very excited to see this movie as the novel “The Perks Of Being A Wallflower” is one of my favorite books. I also loved the fact that the author, Stephen Chbosky, was the director of the movie. A lot of movies that were books originally disappoint their viewers because they feel like the movie doesn’t exactly portray what the author is trying to say, but I knew this wouldn’t be the case. Another reason why I couldn’t wait to go see "Perks" was the cast – I am a big fan of Emma Watson and Logan Lerman and was curious to see how they would interpret some of my favorite characters.  

What did you expect going in?

I had high expectations, and figured the movie would be very good. I knew the movie wasn’t going to be better than the book – and I was right, the book is on an entirely different level. However, I still expected it to be funny, heartwarming, and touching. I expected some of the scenes to affect the audience as much as they did in the novel – and that was executed perfectly.

Describe your moviegoing experience

I wasn’t able to see it opening weekend, but maybe two weeks after that in New York. We got there quite early, and the theater was still almost entirely full. It became obvious that most of the crowd had read the book as everyone was…

 
 
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Millennial News Feed

Quote of the Day: “I put off/dread calling people in general. Everything should be done online by this time!” –Female, 30, FL 

In a continued effort to draw back the teen consumers they’ve lost, Abercrombie & Fitch’s logo will “be dead” in U.S. stores by 2015. Globally, the Abercrombie and Hollister logos and names will still be used on designs, but will be phased out here where the brand knows it is no longer considered a status symbol. Abercrombie’s sales continue to fall, and the retailer is making efforts to appeal to a different youth mentality by removing references to “Ivy League heritage,” making the brand “totally accessible,” and toning down the club-like atmosphere in-store. (BuzzFeed)

Following heartbreaking stories of the death of toddlers forgotten by their parents in hot cars, automakers made claims that they would be working on new technology to help prevent the tragedies. But years later that technology has not been produced, so parents and teens are developing it instead. Independent entrepreneurs are working on a slew of solutions for baby on board tech that would stop hot-car deaths, including car seat sensors, smartphone apps, and low-tech solutions. Many are seeking backing on crowdfunding sites to make their products a reality. (Washington Post)

Ck one was an iconic ‘90s product, but the brand has kept up with the youth market in order to stay relevant with a new generation. The fragrance, celebrating its 20th anniversary this year, relies on social media platforms, including Snapchat andTumblr, to attract Millennials and stay engaged. When creating their latest TV ad, they invited all participating talent to take behind-the-scenes pictures, selfies, and video, which were then used to “seed” the new campaign on social. The Snapchat campaign has “seen more than 1 million views in just a month and a half.” (Mediapost)

Just a few years ago, Hollywood was incredulous that YouTube was anything more than a collection of amateur vloggers, and certainly most didn’t believe that it would change the traditional entertainment world. But now, YouTube has become a “Hollywood hit factory” for teen entertainment. Smaller companies that realized the platform’s potential early have grown massively, big studios are snapping up YouTube studios to get in on the action, and programming is in the midst of  “rapid consolidation.” Our social media trend tracker shows that as of March 2014, YouTube has become the number one platform teens use, with 89% telling us they use the video site compared to 80% who say they use Facebook. (Businessweek)

Earlier this summer, a report that fewer teens were interested in getting summer jobs than ever before had older generations rolling their eyes at the slacker youth who “don’t want to work.” But new research indicates that it might not just be that lazy kids these days want to spend their summers taking selfies: It could be that teen jobs don’t pay off the way they used to. Millennials with summer jobs don’t see the future wage increase that teens in the ‘70s and ‘80s did. (Vox

Every day we deliver Millennial insights to your inbox, but every quarter, we look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

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