YAB Review: “Flutter” By Gina Linko

Today's post comes from Youth Advisory Board member Molly who recently read "Flutter" by Gina Linko. The YA novel is about Emery, a teenage girl whose mind travels through time while her body suffers from seizures. In her time loops, Emery sees people she knows, and others who she doesn't, including Asher, a boy who she's somehow linked to. Instead of being "studied" instenly in the hospital until she dies, Emery decides to escape and meet Ash in real life. The novel follows Emery throughout her journey to figure out their connection. It's a unique and gripping story as Molly explains that's as much a coming of age novel as it is a mystery.

YAB Review: “Flutter” By Gina Linko

flutterFirst impressions

Flutter is about a seventeen-year-old girl named Emery who suffers from what appears to be seizures. She's able to hide them from most people throughout her adolescence, attending a school for the arts and living a normal life, but her senior year, the seizures become so frequent and violent that she has to be hospitalized.

What Emery knows and tries to explain to everyone from her father to her doctors is that her seizures are not caused by epilepsy or any other disease; they're a result of her time traveling. She has jumped forward in time to speak to her future dad, back in time to see her mom as a child, and most often, to a time and place she's not familiar with, where she meets a young boy she somehow knows needs her help.

Sum it up

"Flutter" is, at it's core, a mystery and an intense coming of age story. No one in the hospital believes that Emery is time traveling, but as more doctors study her, she realizes they do recognize that the intensity of the seizures are quickly killing her. Her dad, a scientist, seems to be concerned for her well-being only as a subject, not as a…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I put off/dread calling people in general. Everything should be done online by this time!” –Female, 30, FL 

In a continued effort to draw back the teen consumers they’ve lost, Abercrombie & Fitch’s logo will “be dead” in U.S. stores by 2015. Globally, the Abercrombie and Hollister logos and names will still be used on designs, but will be phased out here where the brand knows it is no longer considered a status symbol. Abercrombie’s sales continue to fall, and the retailer is making efforts to appeal to a different youth mentality by removing references to “Ivy League heritage,” making the brand “totally accessible,” and toning down the club-like atmosphere in-store. (BuzzFeed)

Following heartbreaking stories of the death of toddlers forgotten by their parents in hot cars, automakers made claims that they would be working on new technology to help prevent the tragedies. But years later that technology has not been produced, so parents and teens are developing it instead. Independent entrepreneurs are working on a slew of solutions for baby on board tech that would stop hot-car deaths, including car seat sensors, smartphone apps, and low-tech solutions. Many are seeking backing on crowdfunding sites to make their products a reality. (Washington Post)

Ck one was an iconic ‘90s product, but the brand has kept up with the youth market in order to stay relevant with a new generation. The fragrance, celebrating its 20th anniversary this year, relies on social media platforms, including Snapchat andTumblr, to attract Millennials and stay engaged. When creating their latest TV ad, they invited all participating talent to take behind-the-scenes pictures, selfies, and video, which were then used to “seed” the new campaign on social. The Snapchat campaign has “seen more than 1 million views in just a month and a half.” (Mediapost)

Just a few years ago, Hollywood was incredulous that YouTube was anything more than a collection of amateur vloggers, and certainly most didn’t believe that it would change the traditional entertainment world. But now, YouTube has become a “Hollywood hit factory” for teen entertainment. Smaller companies that realized the platform’s potential early have grown massively, big studios are snapping up YouTube studios to get in on the action, and programming is in the midst of  “rapid consolidation.” Our social media trend tracker shows that as of March 2014, YouTube has become the number one platform teens use, with 89% telling us they use the video site compared to 80% who say they use Facebook. (Businessweek)

Earlier this summer, a report that fewer teens were interested in getting summer jobs than ever before had older generations rolling their eyes at the slacker youth who “don’t want to work.” But new research indicates that it might not just be that lazy kids these days want to spend their summers taking selfies: It could be that teen jobs don’t pay off the way they used to. Millennials with summer jobs don’t see the future wage increase that teens in the ‘70s and ‘80s did. (Vox

Every day we deliver Millennial insights to your inbox, but every quarter, we look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies