YAB Review: “Flutter” By Gina Linko

Today's post comes from Youth Advisory Board member Molly who recently read "Flutter" by Gina Linko. The YA novel is about Emery, a teenage girl whose mind travels through time while her body suffers from seizures. In her time loops, Emery sees people she knows, and others who she doesn't, including Asher, a boy who she's somehow linked to. Instead of being "studied" instenly in the hospital until she dies, Emery decides to escape and meet Ash in real life. The novel follows Emery throughout her journey to figure out their connection. It's a unique and gripping story as Molly explains that's as much a coming of age novel as it is a mystery.

YAB Review: “Flutter” By Gina Linko

flutterFirst impressions

Flutter is about a seventeen-year-old girl named Emery who suffers from what appears to be seizures. She's able to hide them from most people throughout her adolescence, attending a school for the arts and living a normal life, but her senior year, the seizures become so frequent and violent that she has to be hospitalized.

What Emery knows and tries to explain to everyone from her father to her doctors is that her seizures are not caused by epilepsy or any other disease; they're a result of her time traveling. She has jumped forward in time to speak to her future dad, back in time to see her mom as a child, and most often, to a time and place she's not familiar with, where she meets a young boy she somehow knows needs her help.

Sum it up

"Flutter" is, at it's core, a mystery and an intense coming of age story. No one in the hospital believes that Emery is time traveling, but as more doctors study her, she realizes they do recognize that the intensity of the seizures are quickly killing her. Her dad, a scientist, seems to be concerned for her well-being only as a subject, not as a…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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