YAB Review: “Beauty and the Beast”

Today's post comes from Youth Advisory Board member Skyanne who tuned in to the premiere of the CW's "Beauty and the Beast" last week. Skyanne is impressed so far by the modern retelling of the classic fairytale which combines mystery, action, and character-building. She explains that it's not just another paranormal show with a twist and hopes that future episodes live up to the first!

Beauty and the BeastWhat was the biggest draw?

Honestly, I just needed something new to watch. The fact that the "Beauty and the Beast" pilot came on right after the season premiere of "The Vampire Diaries", the only other show I watch regularly, made it perfect. Plus, the previews totally drew me in — contemporary twists on "Beauty and the Beast" are my favorite and the show looked like an original take on the fairytale.

What did you expect going in? How much did you know beforehand?

I knew very little about the show, other than it was a modern retelling of "Beauty and the Beast." I didn't pay much attention beforehand except the previews I caught on TV and was not familiar with anyone in  the cast. I am rarely impressed by anything on TV, and I tuned in with low expectations. The night before it premiered, a friend and I were discussing the show, and I said, “I don't know, it's probably going to be another lame attempt at some paranormal romance with a twist”, though I will admit to secretly hoping I was wrong.

How did you tune in? Did you watch commercials?

I watched the pilot as it premiered on the CW. I did watch the commercials, though I generally spent more time checking my phone or Facebook than paying attention to them.

Sum it up:

The show opens as main character Catherine Chandler, played by Kristin Kreuk, witnesses her mother's murder. Chandler is then chased through the woods by the murderers,…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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