YAB Review: “Beauty and the Beast”

Today's post comes from Youth Advisory Board member Skyanne who tuned in to the premiere of the CW's "Beauty and the Beast" last week. Skyanne is impressed so far by the modern retelling of the classic fairytale which combines mystery, action, and character-building. She explains that it's not just another paranormal show with a twist and hopes that future episodes live up to the first!

Beauty and the BeastWhat was the biggest draw?

Honestly, I just needed something new to watch. The fact that the "Beauty and the Beast" pilot came on right after the season premiere of "The Vampire Diaries", the only other show I watch regularly, made it perfect. Plus, the previews totally drew me in — contemporary twists on "Beauty and the Beast" are my favorite and the show looked like an original take on the fairytale.

What did you expect going in? How much did you know beforehand?

I knew very little about the show, other than it was a modern retelling of "Beauty and the Beast." I didn't pay much attention beforehand except the previews I caught on TV and was not familiar with anyone in  the cast. I am rarely impressed by anything on TV, and I tuned in with low expectations. The night before it premiered, a friend and I were discussing the show, and I said, “I don't know, it's probably going to be another lame attempt at some paranormal romance with a twist”, though I will admit to secretly hoping I was wrong.

How did you tune in? Did you watch commercials?

I watched the pilot as it premiered on the CW. I did watch the commercials, though I generally spent more time checking my phone or Facebook than paying attention to them.

Sum it up:

The show opens as main character Catherine Chandler, played by Kristin Kreuk, witnesses her mother's murder. Chandler is then chased through the woods by the murderers,…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA

In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Spring.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)

In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)

Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimated to climb to 50%. (Time)

The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)

Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (SlashfilmUproxx)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies