YAB Members Report: Is College Still Worth It?

As debt runs deep in students’ pockets, the decision to continue education past high school is no longer a given. In 2012, undergraduate and graduate enrollment decreased for the first time in six years, dropping by half a million. The value that Millennials gain from a college degree is being questioned, and when weighed against impending student loans and a shaky job market, the odds don’t seem to be in their favor. How prepared do Millennials feel to tackle life out of high school and college? What is it like to be in college knowing that the degree you are earning might not be worth what you need it to be when you graduate? We spoke to Millennials from our Youth Advisory Board to hear what they had to say about their high school and college careers, and what the landscape of education looks like for them.
 
The Recession Put Education Into Perspective.
Millennials were no doubt hit hard by the recession, and for many students, it dictated their path going forward. YAB member Maddie, 19, has always kept college in her trajectory, but feels that it became even more important during this time, causing her to “begin to consider graduate school so I can be even more specialized and unique to future employers.” Camilla, 23, took that path as well, “taking the time for grad school, and making sure I had full funding (i.e. a salary and research funds) for my PhD.” Both rely on external funding through scholarships and grants, and help from parents in order to get by. But for some, parental support is not an option. For YAB member Skyanne, 18, “the recession made it clear that regardless of what society says, sometimes college just isn’t an option.” Boxed out of financial aid and without a co-signer for loans, paying out of pocket is the final option and is near impossible for a high…

 
 
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Millennial News Feed

Quote of the Day: “I haven’t had children yet because I'm still working on getting my life in order.” –Female, 26, CA

Why did Apple face a backlash for gifting U2's new album to 500 million users? It seems that the marketing play went awry in part because those users found it “creepy” that Apple was able to invade and alter their music collection without their permission. Many of them got vocally upset, and Apple has released a free tool to allow people to delete the free album. The incident has shown that consumers are not comfortable with their technology being manipulated without their knowledge and approval, even if it means they’re getting a ”gift.” (PR Newser)

Though Millennials might not be buying houses en masse at the moment, they do want to own one in the future, and the use of real estate apps and sites is actually on the rise among 25-34-year-olds. As these consumers continue to move towards becoming home owners, they will “shape the future of the housing and mortgage industries.” Millennials will be looking for plenty of amenities, want to be close to the things they need, and desire smaller spaces that are more efficient and perhaps less formal than homes of the past. (Marketwatch)

Viral video watch: YouTube user Kutiman’s mashup of 23 separate, and unrelated, music videos into one song called “Give It Up” has earned over a million views in the last five days. The videos used include a six-year-old practicing piano, a drum tutorial, and plenty of individuals just playing their instruments alone for the camera, all combined to become the background track to Kutiman's vocals. The creative combination clearly appeals to Millennials’ hybrid music tastes. (Daily Dot)

Toms is arguably the most successful brand to tap into young consumers’ desire to save the world on the side, and incorporate social good into their purchases. Now Toms is partnering with Target for a new collection that, of course, has a charitable twist. Toms for Target will include clothes, shoes, and home goods for under $50—and for each purchase, Target will donate supplies like meals and blankets to a variety of charities. The collection will be in stores starting November 16th—just in time for holiday shopping season. (Fast Company)

If you haven’t heard of Destiny yet, it’s time to catch up: it is the most expensive video game ever made, and also the most pre-ordered in history. From the creators of Halo, the post-apocalyptic, visually stunning game was highly anticipated; its beta test this summer was downloaded by more than 4.6 million and the gameplay trailer was viewed more than 6 million times in only a few weeks. Destiny was released just last week and is expected to be an enormous hit—and potentially the next big franchise in gaming. (Washington Post)

Twice a month, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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