Will Microblogging Take Off With Teens?
- October 24th, 2008
- 6 Comments
Yesterday, I posted a link in Essentials about Twitter being the fastest growing social network according to Nielsen. Ypulse reader Stephanie who is in her early twenties and runs Sweet Designs, an online teen magazine, wrote in and said:
A few months ago when I signed up for Twitter, I sent a message to the teens on my staff to add me. Many of them replied with “What’s Twitter?”. Only one of them signed up to add me. The rest apparently didn’t have one and didn’t care to sign up.
I got bored with Twitter really fast. I’ve personally found Plurk to be a lot more fun and addicting. I Plurk everyday, but have signed into Twitter maybe twice since I started on Plurk. Twitter must be growing among business professionals from what I’m seeing (through LinkedIn, etc).
Plurk is still fairly new - June 2008, so I don’t think many know about the site yet. It seems like I’ve been able to find teens and young adults on Plurk quite a bit easier than with Twitter (and IMO Plurk is a lot more fun). I see a LOT of bloggers and business professionals on both of these (more flooding to Twitter than Plurk).
I’m also curious about how many teens are on Tumblr (my guess would be more creative/artistic teens sharing photos, etc.). My sense is that it’s more early twentysomethings who are in media or technology using these services vs. mainstream youth right now. If you think about it, since teens’ social networks are mostly comprised of friends they know in real life, and the majority are teens they go to school with, they sort of already know what their friends are up to at any given moment - usually via text messaging or a status message within MySpace or Facebook. Not sure what Twitter or Plurk offer to teens that they don’t already have in the tools they already use. For adults/professionals/brands, it’s more about offering our adult “friends” a glimpse into our personal lives, thought processes or sharing interesting links. Thoughts?