Why Justin Timberlake Should Be Your Millennial Marketing Consultant

Just like the teenager who grows into themselves, realizing their likes, dislikes and personal form of expression – especially while experimenting in college – so too, did Justin Timberlake. The Millennial generation came of age alongside Justin Timberlake, after 2001 saw N Sync’s “Pop” become the bubble gum hit sensation that high schoolers couldn’t resist. With a few junior albums along the way, Justin Timberlake has officially released his most mature self; all grown up and ready to reinvent business models. Continuing to mirror the Millennial generation who has become hyper aware of their digital self, so has Justin Timberlake. He has embraced every social platform for his brand as he possibly can, and not just through the usual channels but through his signature gaming that has enabled him to become a cultural icon.

Last week, we reported that Justin Timberlake was back in the game with his new album 20/20. Instead of releasing it to iTunes right away, or mysteriously having it “illegally leaked online”, JT has embraced the best of both worlds by releasing the entire album for free on iTunes and Spotify one week before its official album release date (oddly enough, legend David Bowie did just the same a few weeks ago).  He was also featured on SNL last weekend, as an official addition to the “Five-Timers Club” honoring his past appearances, which have infiltrated Millennial pop culture humor. The SNL episode gave them the top-rated episode in 14 months; another angle to JT’s business-strategy savvyness. 

20/20 is the most mature of any album we’ve seen from Timberlake. With the launch of his first single from the album, Suit & Tie, Justin Timberlake is bringing the clearly-needed suave man back in an era of “geek chic”, beards (see IFC’s Whisker Wars) hooded sweatshirts…

 
 
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Millennial News Feed

Quote of the Day: “Most already-made Halloween costumes only have sexy options. Sexy Cat, Sexy Pirate. It gets old, and I don't like dressing up that way.” –Female, 18, CA

Is the bridal shower dead? Not quite, but many brides today (Millennials) have no interest in the traditional trappings of the event, and increasingly are opting to skip it altogether. Some don’t want to burden their friends with more costs, and others find that the bachelorette party is more than sufficient for female bonding. But one other major reason: they just don’t need them anymore. There's been close to a 900% rise in cohabitation before marriage over the last 50 years, which means couples have all the toasters and sheets they need. (Racked)

Math students have a new magic-like tool to solve problems. PhotoMath is an app that solves simple math equations, and “provides step-by-step instructions explaining how it got the answer.” Users simply take a picture of the equation, and text recognition technology can solve anything from fractions to linear equations. Of course, concern that the app will be used more for cheating than learning is a pretty big concern. (Mashable)

What is college life like for Millennials? One way to find out is to look at their own pictures documenting it all. The “Instagram generation” is on campus: over 37% of college age adults are on the app, and they’re snapping shots of their experiences from the classroom to the dorm room. This self-recorded gallery is a window into the lives of today’s students, their selfies, dance parties, and makeshift indoor slip-and-slides. (NYMag)

When FXX aired a marathon of The Simpsons this September, they shattered ratings records with the 18-49-year-old audience. Now the channel has released Simpsons World, a streaming app dedicated to the show, which includes lots of features beyond access to the entire Simpsons series. Users can look at the popularity of each episode, watch “clips that rock,” and a “rarities” section of video that even die-hard fans might not have seen. (Slate)

Five Below has become the fastest-growing teen retailer in the U.S. by jumping quickly onto kid and teen trends. The store was founded with the idea that kids could afford everything offered with their allowance money, and unlike other dollar stores Five Below skips the “necessities,” instead focusing on the fun things that kids would want. Though teens are fickle customers, and the store’s success depends on finding the new items that resonate with them, so far they have managed to steadily grow during a difficult time with their tactics—and with no online presence to speak of. (BuzzFeed)

Did you know searching Ypulse.com surfaces all related data that we have on the topic you need, pulled from our ongoing bi-weekly surveys of Millennials 14-32-years-old? Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

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