Why Denny’s Is #Winning Twitter

Today’s post is from Ypulse staffer Phil Savarese.

Last week, we spoke a little about how Denny’s mockingly jumped on the brandjacking bandwagon with a subtle yet funny tweet in response to the #mtvhack. That tweet was the tip of the Twitter iceberg: Denny’s has consistently been creating some great social media content and setting an example of how businesses should be interacting with their followers. In the spirit of the Serious Faux Pas series, we’ll take a look at how Denny’s is hitting their social media stride by not taking it all so seriously.

Denny’s has put its social media in the hands of ad agency Gotham Inc. Fast Company wrote: “Instead of its ‘social media best-practices strategy’—posting a formulaic mix of queued-up questions and product shots at scheduled times—it decided to play on Denny's atmosphere [and host conversations].” At the time of their brandjack tweet, twentysomething Gotham employee Arielle Calderon was in charge of tweeting on behalf of Denny’s. Millennials are digital natives fluent in the language of online communication. Given that the franchise is open 24 hours, Denny’s has been aggressively promoting late night dining for Millennials; and they know the best person to talk to twenty thousand twentysomethings on Twitter is a fellow twentysomething. Their followers certainly noticed the difference. For Denny’s, Twitter isn’t the place to get serious, it’s a place to have some fun. Here are some of the ways that Denny’s is #winning Twitter.

1. By staying playful on a personal level. Taking a look at Denny’s Twitter feed, many of their tweets are towards specific fans, responding to their posts about the restaurant. Others pose questions, and then later respond to the answers they get. Brands that are beginning to take advantage of the one-on-one…

 
 
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Millennial News Feed

Quote of the Day: “I haven’t had children yet because I need to finish school first.” –Female, 30, IL

Yesterday, Microsoft bought the company behind the wildly popular game Minecraft, and in doing so they’ve acquired a “multigenerational success story” and could be regaining some cool cred with younger consumers. It turns out, parents love the game, and many young Millennials and post-Millennials have embraced exploring the digital Minecraft world, hacking, building, and collaborating in the lo-fi game. (The Verge)

Yesterday, Microsoft bought the company behind the wildly popular game Minecraft, and in doing so they’ve acquired a “multigenerational success story” and could be regaining some cool cred with younger consumers. It turns out, parents love the game, and many young Millennials and post-Millennials have embraced exploring the digital Minecraft world, hacking, building, and collaborating in the lo-fi game. (The Verge)

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Boomers grew up with protest songs as an intrinsic part of their musical culture, and sometimes like to criticize Millennials for their lack of similar tunes. But EMA’s self-released new track “False Flag” could quiet those complaints. The song talks about the experience of a generation “growing up in the shadow of 9/11,” and how that cultural turning point changed, and maybe stole, her generation’s future. (Flavorwire)

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In 2013, the birth rate among women 20-24-years-old was at a record low, and it continued to decline for those 25-29-years-old. These low rates could be “here to stay,” and that might be a good thing for both Millennial moms and their kids. Working women are gaining more salary and experience with every year they delay motherhood, and their future children could have greater opportunities and even a higher lifetime income. (Bloomberg)

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