Where Are They Now: Trends Update

We always have our eye out for the next trends that will influence the way Millennials approach life, brands, marketing, buying, and more—but once we write about a trend it doesn’t just stop developing. In our quarterly Lifeline report, we make sure to track the trends we’ve covered in the past to keep our subscribers in tune with the new examples and iterations we’ve seen. Today we’re doing the same for you, looking at three of the trends we’ve let you know about and giving you an update on what’s happening with them today. 

Group Dating
What we said then: Group dating is on the rise, with a growing number of services, apps and sites being created to take the awkwardness out of a one-on-one night with a stranger. The trend only makes sense for the group-oriented generation, who view their friends as their safety net and thrive in using the digital world as a tool to foster offline connections. Services focused on organizing group-dates are catching the attention of more and more single Millennials who are looking for easy, comfortable ways to meet up, and are bypassing the trappings and troubles of online dating. The Dating Ring has new users fill out an extensive profile, but not to be posted for anyone’s perusal. Only the matchmakers who work for the site read the profiles, in order to create group dates that are filled with optimal matches. 

What’s happening now: 
The Dating Ring has taken group dating to the extreme, arranging cross country dates by flying a group of single Millennial women from New York across the country to mingle with single Millennial men in San Francisco. After spotting a gender imbalance in each city, the founders of the group matchmaking service launche d a Crowdtilt to sponsor free trips to the opposite coast for NYC women looking for love (and 

 
 
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Millennial News Feed

Quote of the Day: “I can’t live without my smartphone. It's my navigation system, entertainment, knowledge device, and many other things.” –Female, 25, IL

Blue and black, or white and gold? Never has such a simple question gone so viral. If you haven’t yet heard of #TheDress, a picture of the controversial frock was posted on Tumblr yesterday afternoon by a user who wanted others to weigh in on what colors it is. Since then, it has caused the internet to go up in flames, and millions have passionately banded behind one of two sides, some see blue and black while some see white and gold. In less than 12 hours, the BuzzFeed article asking “What Colors Are This Dress?” received 25 million views. As we’ve said before, young social media users are culture creators, their collective social power can make the mundane into a trend—they’re certainly doing that and more with The Dress. (New York TimesWired)

The Millennial nostalgia series reboots don’t stop coming: Netflix is now bringing back Inspector Gadget and Danger Mouse. The site will be streaming five new kids’ shows in an effort to reach more young viewers, and the inclusion of these already-loved characters could potentially please their parents as well. Inspector Gadget, which originally aired from 1983 to 1986 and got a movie in 1999, will have 26 new computer animated episodes premiering exclusively on Netflix in March. Netflix has already announced reboots of Magic School BusCare Bears, and Popples, and hopes that the nostalgic content will lead to “co-viewing” and garner them fans from multiple generations. (Stream DailyUSA Today)

Shake Shack is amassing Millennial fans. The beloved New York-based fast casual burger establishment already epitomizes much of what young consumers are looking for in dining—fast casual, a modern look, friendly staff, and natural ingredients—and it’s gaining even more of a following thanks to a very strong social media game. Above having creative and well done ‘foodtography,’ the brand is constantly engaging with followers, reposting content, responding to their comments, and running contests like “Burger Beats,” which invites musicians to submit their music for a chance to have it played at Shake Shack locations around the world. (Digiday)

Telltale Games, the studio that created the popular The Walking Dead and Game of Thrones video games, has its own series in the making. Telltale is known for their TV-like “episodic” game design, and their first foray into original content will reportedly be a “super show,” described as a video game, TV show hybrid. Each episode will include a scripted portion as well as an interactive piece that is integrated with the show’s narrative. Telltale’s CEO calls the project "a very natural evolution of the interactive storytelling expertise we've pioneered." This unique style of entertainment could be on the rise, and film company Lionsgate has made “a significant investment” in the studio. (The Verge)

Target’s had somewhat of a tough 2015 so far, between backlash for body shaming and closing its Canadian stores, and they’re making some proactive moves to increase their appeal to young consumers. The chain will be upping spending on digital marketing efforts, and is “getting ready to reinvent its food offerings.” Food, health, and social responsibility remain important to younger consumers, so emphasizing efforts to expand their natural and organic products is likely a smart move. Target is also adding more brands that appeal to Millennials to their Made to Matter collection, including Mrs. Meyer’s Clean Day, KIND, and Ben & Jerry’s. (MediaPost)

Looking for a quick Millennial stat to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated Millennial news items, 2 billion peer-generated opinions from our mobile, social Q&A network, and thousands of statistics on Millennials drawn from our bi-weekly national survey of the generation. You search can begin and end with us. (Ypulse)

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