What Burger King Gets Right About Facebook
- January 13th, 2009
- 6 Comments
Let this be a lesson to all the brands out there marketing to youth that simply slap together a Facebook app and call it a day. Whopper Sacrifice, a new campaign from Burger King that rewards participants with a Whopper for every 10 Facebook friends they “deface,” is one of the cleverest of its kind. Not only does the campaign set itself apart from countless nice, harmless apps out there, but it demonstrates a unique understanding of how users actually view the the social networking site…
We all know we have too many “friends.” We know that a quarter of them (and that’s being conservative) are probably people with whom we’ve had one interaction with, and whose profiles we’ll most likely never look at again. The truth is: if we actively thought about it, we’d probably have removed them already.
Enter “Whopper Sacrifice”. Not only does it make you actively think of those people you would delete from your list (a less cruel exercise than it sounds,) but it gives you incentive to take action. Okay, so personally a big, juicy burger doesn’t really tempt me much, but replace Whopper with a free cup of coffee, a t-shirt, even a donation to pro-social cause and I’d probably browse through my own networks for some expendable friends.