Things You Should Know: The Video Game Online Series Edition

Today’s post comes from Ypulse Research Associate Phil Savarese.

 "Gamers" aren't only found in the confines of the games they play, gaming has become a lifestyle and entertainment genre all its own, and that lifestyle is rapidly being pushed into various forms of media. Earlier this month, we talked about the rise in popularity of online only web series, and the ones that you should be watching right now. Couple that trend with the recent explosion of video game-related content and you have an entirely new realm of entertainment.  We are seeing more and more web series cropping up with stories and content grounded in the gaming lifestyle; from commentary and analysis to scripted shows and hysterical shorts. Here are just a few of the gaming web-series that you should know: 

 

Day[9].tv and the Day[9] Daily

349,120 subscribers on YouTube & 108,737 subscribers on twitch.tv

In 2010, Sean Plott and Eric Berkhart, founded Jink.TV, a company dedicated to providing “smart, funny content on topics that matter to the serious gamer.” Their flagship series “The Day[9] Daily,” or D9D, airs twice a week on twitch.tv with archived episodes on Day9.tv and YouTube. Plott took a childhood hobby and created a career and a brand by beginning Day[9].tv. He was a nerdy kid from Kansas just a decade ago, and in 2011 was named one of Forbes’ top 30 under 30 for entertainment, placing him in the ranks of Millennial icons Jennifer Lawrence, Donald Glover, Lebron James, and Lena Dunham. Day[9].tv may not get millions of views per-video, but they operate perfectly within their niche by providing quality, scheduled content and fostering incredibly high viewer engagement. The discussion boards of the site operate during live streams of Day[9] programming, which gives the web-series a deep social…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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