The YouTube Boyband: The Friday Don’t Miss List

We've got the most important insights into the Millennial world from what made headlines this week. Don't miss it!

1. Weddings May Be Breaking the Bank
Our infographic snapshot gave you an inside look into how Millennials feel about weddings, showing that 6 in 10 think they have become too big, too expensive, and too much work to plan. On the flipside, don’t miss Millennials sounding off on how weddings have become too expensive for guests. The average spending for guests has increased 75% within the past two years, and further data from our biweekly survey shows that gift buying amounts to just over $100 on average, with most preferring to give or receive cash.



2. Spotlight on YouTube Heartthrobs
In our Teen Mag Roundup, young male musicians flooded the list of who are the hottest among teens in entertainment right now, so we don’t want you to miss a feature on other young males in teen media, dubbed "The YouTube Boyband." The guys—Alfie Deyes, Marcus Butler, Jim Chapman, Caspar Lee, and Joe Sugg—have popped up on our radar before, each having between 1.5 and 2.5 million followers. They are best friends online and as well as in real life, forming what we consider to be a high-powered Millennial media clique by making regular appearances in each others videos.
 
3. Trends Going Abroad and Back
Millennials are the most globally minded generation to date, and our post on trends around the world made note of how movements like craft beer are impacting young adults in unexpected locales. Don’t miss other trends spreading internationally like beauty blogging in Norway, detailed by YouTuber SaraBeautyCorner whose fan base is actually 49% from the U.S. While blogging can easily reach a global audience online, the more quirky idea of putting friendly felines into cafes has been spreading…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies