The Whys Behind Festival Fashion

The summer music festival season has begun, with Millennials poring over their newsfeeds in anticipation of the festivities. It’s debatable as to whether these events are still about the music, or have instead become an avenue for Millennials to see and be seen. Festivals have grown from a music outlet to a snapshot of youth culture. Nowhere is this more evident than with the unique rules at play when it comes to festival fashion. Festival wear is distinctly different, as girls flock to outdoor venues draped in Grecian-inspired maxi dresses, flower-crown headpieces, face paint, day-glo crop tops, and daisy duke jean shorts. When teens are seen dressed in neon spandex from head to toe in the NYC subway, it is clear that they are probably headed to the Electric Daisy Carnival. But despite the fact that the media will use photos of Millennials in Coachella garb to represent the everyday youth population, Millennials obviously aren’t wearing the full-on festival ensembles in their daily lives. Today we’re looking closer at the difference between festival and street fashion to figure out what it all means to Millennials. 

Late teen and twenty-something Millennials have reached the age of self-discovery at a difficult time. Many college grads have moved back home and are finding it difficult to secure full-time employment in today’s saturated job market, leaving them in limbo between independence and the inability to support themselves financially. Music and fashion have always provided the ultimate escape from the stresses of daily life, and now more than ever Millennials need this escape. For them, festivals have become an escapist showcase, a creative display far outside the realm of normal life. Whether for a couple of hours or several days, festivals allow attendees to step into a…

 
 
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Millennial News Feed

Quote of the Day: “My dream for the future is to become an entrepreneur so I can become my own boss. I also want to become successful to help other people who are in need.” – Female, 23, CA

Seven years after the release of Harry Potter and the Deathly HallowsHarry Potter is the best-selling book series in history; but it also shaped a generation of children who read it. Millennials—known for their technology reliance—fell in love with these books “about love conquering hate,” waited for their release, grew up with the characters, and found within the books a unifying culture that has lasted far beyond the publishing of the last book. As we’ve said previously, the optimistic story about a unique, special boy destined for great things resonated with Millennials in a time when they too believed they were special and had great expectations for their futures. (BoingBoing)

Millennials are not rushing to tee off, and golf is “suffering from a generation gap.” Over the last five years, participation in the sport has fallen steadily, and the participation rates of 18-34-year-olds dropped 13% from 2009 to 2013, while their rates in other sports has risen significantly. The slow rate of games, the expense, and likely the pretense surrounding golf, could all be contributing to the gap. (WSJ)

An anonymous, adult, toy reviewer is one of YouTube’s biggest stars. DisneyCollectorBR posts videos of toy “unboxings,” watched by millions. Her most watched video is an unwrapping of “egg surprise” trinkets to show what is inside—it has over 90 million views. Apparently, the simple videos of a toy being opened and played with by adult hands are “entrancing” kids, who watch one after another. There is close to no information about the person behind the account online. (BuzzFeed)

Millennial parents continue to be given tools that facilitate their kids’ hyper-monitered childhoods. MamaBear is an “all-in-one worry-free” parenting/monitoring app that recently raised $1.4 million. Through the app, parents can be alerted to where children are, what they’re saying on social media, what photos they’re being tagged in, and even monitors when teen users are speeding. (TechCrunch)

The obesity epidemic has been blamed on many things, from fast food to technology replacing outside play. But one result of the health problem could also be making it tough to conquer: a lot of children who are obese or overweight don’t know it. A recent study found that 76% of kids ages 8-15 who are designated by the CDC as overweight thought they were “about right.” Boys and children from poorer families were more likely to “misperceive” their weight. (NPR)

Quote of the Day: “I unplugged from Facebook and it was one of the best decisions I have ever made. It is such a time suck. I have other online sites that I can browse to relieve stress or take a break from work without having to see what some random kid in high school is eating for breakfast.” —Female, 23, PA

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