The Super Bowl Ads That Won With Millennials

Super Bowl AdThe Baltimore Ravens may have won the Super Bowl, but there were other winners last night...the top ads of course! Take a look at the commercials below that resonated with young viewers thanks to their smart and creative punch lines, as well as their emotional narratives.

Hyundai: “Team”

Everyone loves an underdog and this commercial lets a bullied boy shine. After his peers tell him that he can’t play with them until he has a team, he’s determined to form one. With the help of his mom and their trusty Hyundai, he rounds up some fierce friends to play football. The ad is relatable – everyone’s been put down or told they can’t do something before – but that only drives them to prove others wrong. Plus, Millennials have grown up with their parents’ support and encouragement that they can do anything, so this ad accurately captures familiar sentiments. Combine this storyline with some motivating music and comical kids and you get a cute and encouraging commercial that makes others want to support Hyundai's team too!

Budweiser: “Brotherhood”

While most companies focus on creating comical and creative ads that shock viewers or leave them laughing, Budweiser took a different approach and tugged at people’s heartstrings. A horse breeder raises a foal (who fans can help name on Twitter using the hashtag #clydesdales) to become a Clydesdale horse. He forms a close bond with the horse and sadly says goodbye when Budweiser comes to pick it up. Fast-forward and the breeder goes to see the horse as part of the Clydesdale fleet. In a tear-jerking moment, the horse breaks free to embrace its former owner as Fleetwood Mac’s “Landslide” plays. This ad appeals to people of all ages as they can form an emotional connection with the brand. The foal is Budweiser’s newest addition and Millennials in…

 
 
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Millennial News Feed

Quote of the Day: “My dream car has always been a Chevy Silverado. After I have paid off all of my debt including student loans I will save to pay cash for the truck I want. I have a 3 1/2 year plan to pay off my debt and if I then take the money I am paying towards my debts and keep saving I should be able to buy my truck 1 year after that.” –Female, 22, OR

The mall doesn’t hold the same place in American culture it did twenty years ago, but it may still play a role in teen shopping tastes. A Teen Vogue survey reports that teen girls still like shopping in malls, with 65% of 16-26-year-old females saying they will do the majority of their holiday shopping in store. The top reasons they preferred mall shopping to online were seeing products in person, hanging out with friends, and bonding with their moms. (Awww.) 61% say they create their own wishlists by walking through the mall as well. (Chain Store Age)

Start hoarding bourbon. In 2015, the smooth spirit will be more expensive, thanks in large part to its popularity with Millennial consumers. Domestic bourbon sales have increased 36% in five years, and some distilleries are rationing their bottles for the first time since Prohibition. How’s that for the power of the craft cocktail trend? Bacon, that perennially trendy meat, will also continue rise in price. (Deal News)

McDonald’s sales continue to fall, and their problems attracting young consumers have been well documented this year. The number of 19-21-year-olds visiting the chain every month has dropped by 13% since 2011. “Desperate to change its image,” the brand’s latest turnaround plan (is this plan E?) includes self-service kiosks, a trimmed down menu, and a search for a “big idea” that will appeal to young consumers’ interest in social good. (Business Insider)

What did Millennials read online this year? A lot of BuzzFeed. Digiday’s look at 2014 in Millennial media consumption found that 39 million 18-34-year-olds visited BuzzFeed at least once, but traditional publications online are also attracting these younger readers. Over 20 million visited The New York Times, and almost 8 million visited The Wall Street Journal. Meanwhile, some “self-proclaimed” Millennial sites like Ozy and Vocativ reportedly “actually attract an older crowd.” (Digiday)

A generation delaying getting married and having children is creating interesting cultural shifts, and some hilariously awkward family moments. When one twenty-something found herself as the only single sibling and was deemed too old to be on her parent’s holiday card, she began to make her own tongue-in-cheek cards “celebrating” her solo, childless status. These hilarious missives, featuring booze and uncomfortable scenes, have gone viral, and she has become a holiday hero of the unmarried. (Mashable)

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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