The Super Bowl Ads That Won With Millennials

Super Bowl AdThe Baltimore Ravens may have won the Super Bowl, but there were other winners last night...the top ads of course! Take a look at the commercials below that resonated with young viewers thanks to their smart and creative punch lines, as well as their emotional narratives.

Hyundai: “Team”

Everyone loves an underdog and this commercial lets a bullied boy shine. After his peers tell him that he can’t play with them until he has a team, he’s determined to form one. With the help of his mom and their trusty Hyundai, he rounds up some fierce friends to play football. The ad is relatable – everyone’s been put down or told they can’t do something before – but that only drives them to prove others wrong. Plus, Millennials have grown up with their parents’ support and encouragement that they can do anything, so this ad accurately captures familiar sentiments. Combine this storyline with some motivating music and comical kids and you get a cute and encouraging commercial that makes others want to support Hyundai's team too!

Budweiser: “Brotherhood”

While most companies focus on creating comical and creative ads that shock viewers or leave them laughing, Budweiser took a different approach and tugged at people’s heartstrings. A horse breeder raises a foal (who fans can help name on Twitter using the hashtag #clydesdales) to become a Clydesdale horse. He forms a close bond with the horse and sadly says goodbye when Budweiser comes to pick it up. Fast-forward and the breeder goes to see the horse as part of the Clydesdale fleet. In a tear-jerking moment, the horse breaks free to embrace its former owner as Fleetwood Mac’s “Landslide” plays. This ad appeals to people of all ages as they can form an emotional connection with the brand. The foal is Budweiser’s newest addition and Millennials in…

 
 
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Millennial News Feed

Quote of the Day: “Calling doctor offices takes too much time. If they don't have a patient portal where I can do everything online, I find another doctor. I couldn't find a dermatologist in my area who didn't require several phone calls, so I gave up.” –Female, 30, FL

Mobile devices are the first thing that 80% of Millennials reach for in the morning, and their digital dependence is seeping into more than just wake-up media. 88% have or would deposit a check by snapping a picture of it and 45% would want to pay bills the same way. The camera is the number one most important smartphone feature among this generation, and 33% even think a photo of their driver’s license could be put to good use as a way to enroll in anything from gym memberships to credit cards. (USA Today)

While online dating seems to give Millennials increasing hope of a modern day “happily ever after,” their happiness may be short-lived. Researchers from Stanford and MSU have found that breakups are more prevalent among couples, both married and unmarried, who met online than those who met in more traditional social settings. These stats are credited to simple facts: the mystery and risk of who is behind the other side of screen causes online relationships to take much longer to form into something real. (Jezebel)

To help heighten Millennial traffic, Jack-in-the-Box will feature an instant-win game promotion with prizes ranging from date night movie tickets to a two night VIP experience in Las Vegas. These big ticket offerings will capitalize on the healthy performance of their late-night menu, accounting for 16% of their sales in the first three quarters of this year. The chain has lost its once strong hold on the late-night market, and hopes to regain Millennial consumers with a menu of savory, mash-up items that they may not crave for lunch or dinner but become must haves after dark. (Huffington Post)

Millennial parents are more practical than ever, a trend we explore in-depth in the new edition of Ypulse Quarterly releasing tomorrow. Upcycling used clothing and embracing swaps are the kind of sustainability minded and money-conscious initiatives they support, so it’s no wonder that Kallio, a children’s clothing line made entirely from upcycled men’s shirts, reached its full funding on Kickstarter today.  The Brooklyn-based brand intends to invest in both the clothing line as well as a community workshop to teach sustainable design technique. (Fast Company)

While social media platforms like Instagram and Twitter seem to be dominating for innovative marketing efforts, Facebook still holds steady ground. In a small study of marketing professionals, digital platform Offerpop found that 92% of social marketing budgets will be spent on Facebook this holiday season. The survey from Offerpop also shows that 16% plan to spend money on Snapchat, but finds that 48% are hesitant to invest their budget in untested networks such as Yo and Wanelo. (The Drum)

Every other week we tap into our panel of 150,000+ Millennials in a survey of 1,000 14-32-year-olds to keep our finger on the pulse of trending topics, changing attitudes, and new norms among young consumers. The question library in the My Library tab on Ypulse.com allows Silver and Gold subscribers to see every question we’ve asked and how we’ve asked it for our entire history of bi-weekly surveys, and a search of Ypulse surfaces all the relevant related data that we’ve collected from young consumers. (Ypulse)

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