The Story Behind The Stats: A First Hand Account Of H1N1 On Campus

Today’s Youth Advisory Board post comes from Bryan Spencer, one of our newest board members (look for more YAB updates next week!), Ypulse Insights intern and among the many unfortunate college students to fall victim to the H1N1 virus. With all of the recent Essentials items on youth-targeted flu campaigns and general news coverage on the epidemic, we thought we’d ask Bryan to share his first hand experience.

FYI Ypulse Insights also did some research on H1N1 awareness (in addition to youth television viewing & much more), which will be available in our NEW Ypulse Report (on sale next week) as well as in our abbreviated Ypulse Monitor product (also on sale next week), and found that awareness is running high. Eighty-four percent of teens and 93% of collegians told us they were aware of the H1N1 Virus or “swine flu” – having either read or heard something about it. For more of Ypulse Insights research on teens and collegians, check out the new Ypulse Research section of our site.

As always, you can communicate directly with any member of the Ypulse Youth Advisory Board by emailing them at youthadvisoryboard at ypulse.com…or just leave a comment below.

Story Behind The Stats: A First Hand Account Of H1N1 On Campus

kansascampus.h1n1.H1N1, Swine Flu,  whatever you want to call it, the virus is sweeping colleges nationwide, and some are starting to consider it a worse epidemic than Senioritis.  On campus, where very little is read outside of a text message, most awareness has spread through rumors and misconceptions about the highly contagious strand of influenza running rampant online and through classrooms and dormitories.

Like most rumors, they weren’t taken seriously until some truth came from them.  I personally didn’t know much about H1N1, and didn’t realize how serious it was in Lawrence,…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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