The Story Behind The Stats: A First Hand Account Of H1N1 On Campus

Today’s Youth Advisory Board post comes from Bryan Spencer, one of our newest board members (look for more YAB updates next week!), Ypulse Insights intern and among the many unfortunate college students to fall victim to the H1N1 virus. With all of the recent Essentials items on youth-targeted flu campaigns and general news coverage on the epidemic, we thought we’d ask Bryan to share his first hand experience.

FYI Ypulse Insights also did some research on H1N1 awareness (in addition to youth television viewing & much more), which will be available in our NEW Ypulse Report (on sale next week) as well as in our abbreviated Ypulse Monitor product (also on sale next week), and found that awareness is running high. Eighty-four percent of teens and 93% of collegians told us they were aware of the H1N1 Virus or “swine flu” – having either read or heard something about it. For more of Ypulse Insights research on teens and collegians, check out the new Ypulse Research section of our site.

As always, you can communicate directly with any member of the Ypulse Youth Advisory Board by emailing them at youthadvisoryboard at ypulse.com…or just leave a comment below.

Story Behind The Stats: A First Hand Account Of H1N1 On Campus

kansascampus.h1n1.H1N1, Swine Flu,  whatever you want to call it, the virus is sweeping colleges nationwide, and some are starting to consider it a worse epidemic than Senioritis.  On campus, where very little is read outside of a text message, most awareness has spread through rumors and misconceptions about the highly contagious strand of influenza running rampant online and through classrooms and dormitories.

Like most rumors, they weren’t taken seriously until some truth came from them.  I personally didn’t know much about H1N1, and didn’t realize how serious it was in Lawrence,…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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