The Power Of YouTube: Don't Stop Believin'!

Journey's new singerTrue confession: I’m a karaoke junkie. My birthday is actually an annual sing down at a Chinese restaurant nestled in a strip mall near my house. My husband brought me back a little karaoke machine when he traveled to the Philippines, which lasts about 30 minutes before conking out. And while I know that love of karaoke is certainly not limited to younger people (hello “Duets”?), games like Rockband, Simon’s blistering karaoke insults on “Idol” and the endless tribute videos on YouTube have fueled a new generation of crooners.

When I saw this story about how Journey [yes, the same Journey that ended “The Sopranos” and made the series premiere of “Glee” so irresistible] found its new lead singer [on YouTube, natch!], I couldn’t look away. In a way it was like that Marky Mark movie about the cover band singer landing the gig with the real band - except that it also felt sort of reflective of what’s happening in global youth culture right now. That a young wringer for Steve Perry (or at least his voice) could post a video on YouTube and be “discovered” by the band’s original members feels like a modern narrative that is becoming more common (think: Esmée Denters).

We can probably credit karaoke for keeping bands like Journey relevant to youth across the Pacific Ocean. As for “classic rock” remaining relevant here - between the Woodstock resurgence our advisory board member Caro wrote about yesterday, VH1’s I love the 60s/70s/80s and classic tunes continuing to show up in pop culture [“500 Days of Summer” made me want to buy Hall & Oats’ greatest hits on iTunes immediately], well, let’s just say I wouldn’t be shocked to hear a similar version of this story with another incomplete band from our collective past looking to capitalize on a pop culture resurgence—at least in the short term.…

 
 
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Millennial News Feed

Quote of the Day: “Social media helps me to connect with other parents and to mark the achievements my son has made. It also allows me to brag about my son.” –Female, 32, ID

When phones are considered their lifelines to the world around them, one of young consumers' big daily concerns, and irritants, is a dead battery. Several startups and gadgets have come up with solutions for charging on the go, from solar panel bags to mobile accessories, but one new company is aiming to make emergency charging stylish. QBracelet is a “minimalist wristband” that comes in silver, gold, and black, and doubles as a charger that can bring phones up to a 60% charge. It is currently available for preorder, and is available for both Apple and Android. (Springwise)

Have mercy, Full House might be returning to TV. The mainstay of many Millennial childhoods is reportedly in the “early stages” of being revived, and the show would include several of the original cast members. The fact that repeats of the series remain a “ratings standout” on Nick at Night, and the recent revival of Boy Meets World could be contributing factors. The reboot would continue the run of nostalgia entertainment that is being created for Millennial viewers. (Hollywood Reporter)

Millennials are the most diverse generation to date, post-Millennials even more so, and the 2014-2015 school year marks the first time that white students are the minority in the U.S. In the 1990s, white students made up nearly 65% of the U.S. state school system population, and by the mid-2020s that number will go down to 45%. (Though the pattern is vastly different in private schools). Avoiding whitewashing in media and entertainment will be more important than ever for this generation, who truly will not see a majority white group of kids as their reality. (BBC)

The Legacy Foundation’s Truth campaign has new ads out to convince teens to get more involved in ending smoking. Among those that aired during Sunday’s MTA VMA broadcast, one called out a slew of young celebrities for being an “unpaid tobacco spokesperson,” showing images of them smoking and saying, “They’re the new face of Big Tobacco, and they don’t even know it.” Teens aware of Truth are twice as likely to say they do not intend to smoke in the future, and the new “Unpaid Tobacco Spokesperson” ad has been viewed on YouTube over a million times in the last three days. (Mediapost)

Smoking might not be as popular a dangerous activity as it once was, but that doesn’t mean all teens are playing it safe. The last few years a trend of extreme selfies has been spreading online, with young people taking pictures of themselves precariously perched on tall buildings, and recent events show it’s not going away soon. Last week three young photographers posted a video of themselves at the top of Hong Kong’s fifth-tallest skyscraper, and on Sunday a 24-year-old was arrested in New York for climbing on top of the Brooklyn Bridge. (The Verge)

What if you could collect all the Millennial insights, data, and news that are most relevant to you in one easily accessed spot? Oh wait, you can! On Ypulse.com, the My Library tab is a personalized hub of Millennial content for our Bronze, Silver, and Gold subscribers. Clicking on the star icons next to any insight article, news feed item, or instant poll stat on the site immediately stores them on My Library, creating a repository of relevant information—curated by you. (Ypulse)

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