The Doogie Howser Segment: Accelerated Development

Kids these days just aren’t growing up at the pace they use to. The rapid speed of which our culture is moving and the tools that we’ve been given are no doubt affecting and shifting our human behavior. The best way to understand a culture and the direction it’s moving in is to look at the tools a society uses in their everyday life. For example, when traveling to a foreign country, something as simple as turning on the TV in your hotel room will give a foreigner great intel into a culture. Even with a language barrier, visuals are a powerful indicator of what a culture is a reflection of. 

We can’t overlook technology as the main tool, of course. The convergence of social trends, democratization of access via technology, boomers refusing to grow old, 40 is the new 30, and Millennials surpassing everyone as the most brand literate and style conscious generation on earth while at the same time struggling with adolescent adulthood...the boundaries between the generations have shifted and overlapped, rendering everyone the same age. But where does that leave the kids of the world? How are they maturing, and at what pace? While older Millennials are experiencing a prolonged adolescence, it seems as though the younger set (and the next generation) is getting older faster.

Back in 2009, Nielson reported that children aged 2-11 comprised of nearly 16 million, or 9.5 percent, of the active online universe. That means that the growth of children online outpaces the overall growth of children in the entire U.S. A scary realization, and in 2013, I’m sure that number has freakishly grown. Growing up wired, with an all-access pass is just one of many examples driving the fast rate of growing up. Studies have also shown the rapid drop in age when it comes to hitting puberty. A recent study

 
 
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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without marathoning a television show.” –Female, 31, NV

The Pitches are back. Yesterday the first trailer for Pitch Perfect 2, the sequel to the cult hit 2012 aca-awesome movie, landed on the internet and the buzz is already huge. The trailer has been viewed over 6 million times in 24 hours. Pitch Perfect 2 will be out in May 2015, so fans have a while to wait, but as you can see in today's Instant Poll they'll be ready to watch. (Slash Film)

Last week, teen singer Lorde taught adults some new slang “the youthz” use when she tweeted out a compliment to Kim Kardashian. Lorde retweeted Kardashian’s internet breaking Paper cover with the comment “Mom,” which many not in-the-know interpreted as a criticism. But in reality saying “mom” to a celeb is a common compliment, meaning “adopt me/be my second mom/i think of you as a mother figure you are so epic.” (BuzzFeed)

Bailey’s is targeting Millennial women with a global campaign that “celebrates the ‘power of female friendship.’” To create a spot that would appeal to a new generation of women, the agency team and production team were predominantly female. The commercial features women around the world going out on the town together and the brand hopes it will show Bailey’s has “a meaningful role in a girls night out…[after] having had been hidden at home for far too long.” (The Drum)

The maker of the infamous Hot or Not site is back with a new, unexpected app for new parents and kids. His latest project, Cakey, is a free YouTube app that allows parents to create playlists of kid-safe videos, and choose from lists that other parents’ have shared. The simple app also includes an option that pauses video and says, “Okay, take a bite” for parents who are using Cakey to convince picky kids to eat. (Recode)

Two high schools in southern California were shut down this week thanks to threats that were posted on Yik Yak, the anonymous app that allows users to see messages from anyone in a 1.5 mile radius. Reportedly threats “of mass shootings, bombings, or other violence” made through the app is becoming a growing problem. (Mashable)

The Daily Instant Poll gives you a quick snapshot of how Millennials are weighing in on the topics that are making headlines, but there's more to our mobile network of 2 million Millennials than what makes the newsletter. Ten of our most recent featured Instant Poll results are available to Ypulse.com Silver and Gold subscribers, allowing them to compare the responses of various demographics. (Ypulse)

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