The Doogie Howser Segment: Accelerated Development

Kids these days just aren’t growing up at the pace they use to. The rapid speed of which our culture is moving and the tools that we’ve been given are no doubt affecting and shifting our human behavior. The best way to understand a culture and the direction it’s moving in is to look at the tools a society uses in their everyday life. For example, when traveling to a foreign country, something as simple as turning on the TV in your hotel room will give a foreigner great intel into a culture. Even with a language barrier, visuals are a powerful indicator of what a culture is a reflection of. 

We can’t overlook technology as the main tool, of course. The convergence of social trends, democratization of access via technology, boomers refusing to grow old, 40 is the new 30, and Millennials surpassing everyone as the most brand literate and style conscious generation on earth while at the same time struggling with adolescent adulthood...the boundaries between the generations have shifted and overlapped, rendering everyone the same age. But where does that leave the kids of the world? How are they maturing, and at what pace? While older Millennials are experiencing a prolonged adolescence, it seems as though the younger set (and the next generation) is getting older faster.

Back in 2009, Nielson reported that children aged 2-11 comprised of nearly 16 million, or 9.5 percent, of the active online universe. That means that the growth of children online outpaces the overall growth of children in the entire U.S. A scary realization, and in 2013, I’m sure that number has freakishly grown. Growing up wired, with an all-access pass is just one of many examples driving the fast rate of growing up. Studies have also shown the rapid drop in age when it comes to hitting puberty. A recent study

 
 
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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without the food and getting ready for Black Friday” –Female, 19, CA

Brands are continuing to learn that labeling toys by gender is not always ok with the next generation. In the latest case, a photo of seven-year-old little girl reacting to a sign saying a superhero clock was a “fun gift for boys” has gone viral. The girl is a big fan of superheroes and told her mother the brand was “being stupid” by labeling a product she liked in that way—but really her facial expression tells the whole story. In reaction to the photo, Tesco has taken down gendered toy signs from all of its stores. (The Daily Dot)

Teaching kids about danger today involves a whole that parents probably didn’t have to contend with when they were growing up. Between privacy online and the dangers of technology overload, they could use a little help, and PBS Kids has launched a new show with exactly that goal. Ruff Ruffman: Humble Media Genius is a new animated series starring a “manic” dog (Ruff) who tackles a new technological issue in each episode. The show is streaming on the PBS Kids website and YouTube, and plans to continuously evolve to “keep pace with kids’ changing media usage.” (Fast Company)

44% of Millennials 21-27-years-old have never drank a Budweiser, and the brand is shifting to try and attract this new generation of consumers. New TV spots will drop the traditional Clydesdales and instead feature young people, and a new campaign will also involve music festival partnerships, and parties in college towns featuring Jay Z. But some are warning that to really appeal to Millennials, Budweiser shouldn’t look like they’re trying too hard. (TimePR Newser)

According to a report from BuzzFeed, more than 50% of Millennials 18-34-years-old read the site each month, which makes their reach higher than many TV networks, including CBS, NBC, FX, Comedy Central, MTV, and AMC. The report indicates that “BuzzFeed is definitely becoming a media destination among young people — not just a habitual browse,” and with the site continuing to build their video content, they could rival TV in even more ways. (Business Insider)

Tech is often blamed for isolating young users and disrupting real social connections. But interestingly, a recent study has found that teen loneliness actually declined between 1978 and 2009, which means today’s teens could actually be less lonely than their parents were. The study also found that though young people today are more independent, and less likely to join clubs, “they have less need for feeling attached to a large group of friends.” (CNN)

On an average day, 33% of Millennials spend money on fast food/take out, 26% spend on groceries, and 14% spend on dining out. Our tracked data trends have all the stats on that and more, thanks to our monthly survey of 1000 13-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)

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