The New Mobile Storytellers

In Millennial minds, the world is just waiting for them to record it. According to Ypulse’s research, 70% of Millennials say that they use their phone’s camera frequently, making it the third most used feature after messaging (91% use frequently) and phone calls (75% use frequently). It’s no secret that photo apps have skyrocketed in popularity in the past few years, with Instagram and Snapchat leading the pack. Millennials’ heavy use of their smart devices' cameras is about their increased reliance on visual communication using apps like these—but it is also about their desire to tell their stories to those around them. Their Instagram feed becomes a visual timeline and public journal that showcases not only the people, places, and things that fill their days, but, thanks to filters and comments, also their mood at the time. It’s the story of their lives. But their increased reliance on mobile video is making that storytelling even more advanced. Vine launched in early 2013, and an April Ypulse survey found that 4% of 14-18-year-olds were using the app—but by October the number had increased drastically to 19% for the same age group. A quick perusal of the most viral Vine stars shows just how creatively some Millennials are telling visual stories, even in short six-second clips. But not everyone can easily craft a story, even if they want to share one, and just as photo apps evolved to allow amateur users to look like pros thanks to a click of a filter, video apps are evolving to help Millennials be the storytellers they want to be. Whether documenting their own stories or creating new ones, thanks to some emerging apps and tools it is becoming easier than ever for them to express their creativity. Here are three of the most buzzed about apps in the visual storytelling space: 
 

 
 
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Millennial News Feed

Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA

In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Sping.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)

In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)

Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimate to climb to 50%. (Time)

The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)

Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (SlashfilmUproxx)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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