The Millennial Meal Plan

Today's post comes from Ypulse team member Gwen Radsch.

The Millennial Meal Plan

Food ArticleAs the US Census has frequently reported, the Millennial generation is extremely diverse. With this diversity comes an exposure to many different cultures, including traditional, and not-so-traditional, cuisine. International is becoming local and the flavors of every country have never been so easy to find as they are today. For example, in our Lifeline Report on Food and Beverage habits among Millennials conducted earlier this year, we found that 33% consume rice, almond, or soy milk at least occasionally. These types of milks were pretty rare not too long ago, but now a full third of Millennials consider them a standard part of their diet.

Millennials are approaching food and meals in a very different way; it is less about just grabbing a bite and more about creating a memory. A quick look at Instagram, Pinterest, or the many Tumblrs devoted to food will show you that this generation doesn’t just expect a meal at the dinner table, but rather to have an influential experience. Fully 1 in 5 (21%) Millennials report that they have attended a food festival which shows how food has evolved into more than just calories, but instead evokes a communal experience that was once reserved for music and Star Trek.

Recently, much has been made of the fact that Millennials are less brand loyal than Boomers when it comes to food purchases. It is possible that the economy is impacting whether this generation is willing to pay extra for a brand name, but given that they are in a highly experimental time in their lives, many of them cooking for themselves for the first time, it is more likely they haven’t figured out which aisle in the supermarket fits them best. The critical question, however, is do they even…

 
 
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Millennial News Feed

Quote of the Day: “When I hear the phrase ‘The American Dream’ I think of 1950s cliches, the economic downturn of 2008, and how college debt has pretty much made it impossible.” –Female, 17, RI

We know Millennials have delayed going down the aisle, but how do they really compare to the generations before them? Over 30% of Millennial women will have stayed unmarried by age 40, “nearly twice the share of their Gen X counterparts.” Even if the marriage rate returns to pre-recession levels, Millennials will not catch up to Gen X marriage rates. The dip in married couples could have economic repercussions, as they are “often better off financially.” (CNNMoney)

25-34-year-olds (mostly older Millennials) are the most likely travelers to use mobile search and social media “to resolve a travel problem,” with close to 40% relying on a mobile solution to their issues and quandaries. Travel info startup Skift is calling this group the “silent traveler,” and the increasing number of travelling Millennials will likely make the number of silent travelers grow as well. In response, the industry is shifting efforts to mobile: 20% of Delta’s check-ins now come through their app. (MediaPost)

A recent survey covering Millennials’ political and economic views has some pointing fingers and saying the generation’s political views are “incoherent,” and “confused.” But others say they aren’t any more confused about economics than anyone else, and contradictory political opinions are not abnormal. One important takeaway that is often overlook is that a generation of over 97 million in the U.S. cannot all be painted with one brush, and that some of the contradictions in beliefs are likely due to various segments' contrasting views. (NYTimes)

BYOD (Bring Your Own Device) is a workplace trend that some IT departments may find frustrating, and not surprisingly it’s younger employees who are the biggest BYOD culprits. 70% of 18-33-year-olds admit that they break corporate rules and use outside apps (think Dropbox and Evernote) at work. Of those, 50% said they do it because approved apps aren’t good enough, and 60% said they didn’t think it was a security problem for their company. (Recode)

The app French Girls has been around for some time, but it is continuing to gain momentum—or at least to entertain the internet. (Yes, it is named after Titanic’s classic “Draw me like one of your French girls” line.) Users can submit selfies to the French Girl community and receive back digitally drawn versions of their likeness, often creatively interpreted. (Uproxx)

Quote of the Day: “If a photo of me went viral, I would feel angry but…maybe I would be a little excited because it went viral, as long as the picture is not bad.” –Female, 16, TN

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