The Grammys Strike A Chord With Millennials

Today’s post comes from Youth Advisory Board member Rachel Voorhees, 20, who watched the Grammys last night and was impressed with how much the award show emphasized young artists. She explains how she and many of her peers felt while watching talented young acts dominate the music scene and they were eager to share their excitement on Twitter. From mashup performances to Carrie Underwood’s light show dress, it’s clear that the Grammys entertained Millennials.

The Grammys Strike A Chord With Millennials

Grammy 2013Last night, music fans tuned in to watch the industry’s biggest award show: the Grammys. As a Millennial myself, I watched my generation share our voices throughout the night on Twitter using #grammys, and let me tell you, there was a lot to say!

This year’s show seemed to highlight many of the anthems that exploded with popularity among Millennials in 2012. The show opened with Taylor Swift singing her latest catchy breakup song, “We are Never Getting Back Together,” which took the teen pop culture world by storm this past year. There was some speculation that Swift mocked former boyfriend, Harry Styles of One Direction, during the performance by singing a rift in a British accent. This created quite a buzz among Millennials on Twitter since these artists are top of mind among many people my age.

Another big performer that everyone was talking about was Justin Timberlake. Timberlake made an excellent comeback performance that had young people reminiscing about growing up listening to his music. He is a true example of a Millennial success. When he was our age, he dominated the pop culture scene and it’s great to see that he’s back and ready to top the charts again.

In addition to solo performances, there were a number of collaborations that had Millennials talking. One worth…

 
 
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Millennial News Feed

Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA

In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Spring.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)

In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)

Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimated to climb to 50%. (Time)

The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)

Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (SlashfilmUproxx)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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