The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

 

 

 

 

1. Close Encounters at Comic-Con

Our post on Comic-Con gave you three of the big reveals of the conference, but don’t miss some of the other major things that happened over the weekend, including Breaking Bad star Brian Cranston walking through the halls unrecognized in a mask of his own face. Or how up close and personal encounters like the “Godzilla Encounter” are what attendees are looking for.

 

2. Crazy Cupid Dating

We talked about the rise of group dating services on Wednesday, but don’t miss that OkCupid, one of the grandfathers of dating sites, has also entered the market for Millennials with OkCupid Crazy Blind Date. Users pick a time and a place and the match is made for the blind date, encouraging young singles to be spontaneous and meet up whenever possible.

 

 

3. Kickstart It Up

Yesterday’s post on Kickstarter fashion stars featured a handy set of men’s briefs called the Speakeasys, with a pocket to hide flasks, money, or protection. But don’t miss hidden undies pockets for girls: the Boobypack. This sports-like bra, or “fannypack for your boobs,” holds and protects your valuables from excessive sweat and movement, and is available in bright neon colors to make it ideal for young ravers. The project has raised $32,725, passing its goal by 218% with 686 backers.

 

4. Registry Revolution

The wedding registry is going through some major changes thanks to Millennial marrieds-to-be. We covered a lot this week, but you shouldn’t miss NewlyWish, which lets users register for local boutiques, restaurants and vendors, bypassing major department stores. Some people though are

 
 
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Millennial News Feed

Quote of the Day: “I haven’t had children yet because I prefer to breed with an intelligent female, but none of them are single.” –Male, 30, KY

Instagram is reporting that their first native advertising tests have been a success. According to the network, Taco Bell reached 12.5 million 18-44-year-olds in the U.S. with their campaign, and saw a significant lift in ad recall. Chobani reached 4 million 18-54-year-olds, and was able to shift perceptions away from the idea that their product was only for breakfast. Chobani’s tips for Instagram success include avoiding professional looking shots, and not overbranding. These results echo our prediction that Snapshot Marketing is an essential next step for brands, and that content should fit in with what is already being created by consumers. (Mashable)

Instagram is reporting that their first native advertising tests have been a success. According to the network, Taco Bell reached 12.5 million 18-44-year-olds in the U.S. with their campaign, and saw a significant lift in ad recall. Chobani reached 4 million 18-54-year-olds, and was able to shift perceptions away from the idea that their product was only for breakfast. Chobani’s tips for Instagram success include avoiding professional looking shots, and not overbranding. These results echo our prediction that Snapshot Marketing is an essential next step for brands, and that content should fit in with what is already being created by consumers. (Mashable)

Today’s teens and tweens might be finding much of their entertainment online and in short doses, but in other ways they are being given an entertainment experience that sometimes feels photocopied from older Millennials’ childhoods. Case in point: Sony is producing a reboot of the I Know What You Did Last Summer franchise, continuing the trend of ‘90s films and TV being revisited for a new wave of young viewers. (Jezebel)

Millennials drew the short stick when it comes to economic security, but they may be getting their financial bearings. In 2013, the income of young Americans' households actually rose 10.5% from the year before. In previous years, households headed by 15-24-year-olds generally dropped more than other age groups. While this doesn’t necessarily mean that the recession's impact on the generation is overcome, it is a hopeful sign that not as much damage was done as was feared. (WSJ)

We’re in the midst of a fashion speed tug of war, with some brands leaning into fast fashion and others extolling a less is more attitude. But those brands who feel they need to keep up with the Forever 21s of the world should take note: Patagonia’s “anti-fast fashion” message is paying off. The clothing company has been encouraging customers to buy less, famously running ads that say “Don’t Buy This Jacket,” and their profits have tripled since 2008. (Business Insider)

Teen drug use, binge drinking, and smoking are all on the decline, according to a new federal report. The study found that substance dependence or abuse problems among 12-17-year-olds dropped from 8.9% to 5.2% from 2002 and 2013, and rates of drug abuse went from close to 12% to under 9%. However, the reasons behind these drops is somewhat of a mystery, as the percentage of teens who have seen prevention messages during the same time period has actually declined. (CBSNewsweek)

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