The Friday Don’t Miss List

Here is your round up of trending topics we've covered this week and some things you might not have seen. In case you missed it…

 

 

 

 

 

Just Saying No to Pot Marketing
We covered Gen Y getting high and this generation leading the charge for the legal right to toke up, but is America ready for marijuana advertising? The answer at the moment (especially among parents of young children) seems to be a resounding no.  Still, it shouldn't be missed that marketers are already seeing dollar signs, funding cannabis-product networking events and dreaming up “Starbucks-style marijuana shops.”

 

 

 

 

 

We Told You: Divergent Getting Big
We covered the entertainment series that could become the next big thing this week, but don’t miss one that we had already talked up last year. We predicted the hype around YA series Divergent (written by a Millennial!) and now it has debuted at comic-con with an impressive cast list for its first big screen installment, currently in production. Starring as Tris, the gutsy female lead, Shailene Woodley is already being dubbed “the next Jennifer Lawrence.”

 

 

 

Are You the Catfish?
In case you didn’t know, Catfish matters. We let you know why in last week’s article about the MTV favorite that “puts the real back into reality.” Now don’t miss Buzzfeed’s amusing (and quite accurate) quiz to figure out your Catfish personality. Are you host Nev, “trying to balance the karmic retribution of exploiting a sweet, sad, middle-aged Midwestern woman” or the catfishee who “believed in the Tooth Fairy until your college years?”

 

Kanye’s White Tee Should Have WiFi
The popularity of Kanye West’s capsule collection for A.P.C. got mention in our Essentials this week, but don’t miss that the minimalist pieces have brought out some tough…

 
 
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Millennial News Feed

Quote of the Day: "An athletic hoodie never goes out of style according to me. It's easy, can get dirty, and you'll show a bit of school pride. Besides, no one expects you to look top dollar every day in graduate school.” –Male, 27, MD

The hyper-monitored childhood of the next generation has them growing up tech-supervised, and now teenagers are getting the same treatment with the new app Ignore No More, dreamed up by one frustrated mom. The app gives parents the ability to control their children’s phones, shutting down everything but parent-approved contacts and forcing them to call home for the unlock passcode. Since Millennials consider their mobile devices to be their personal and private property, installing the app might prove to be the biggest challenge. (Jezebel)

Teen males have been the most sought after demographic in the gaming world—until now. Females make up 48% of gamers in the U.S. and women over 18 outnumber teen males in the game-playing space, especially with the “surge in casual mobile gaming” apps like Candy Crush, Hay Day, and Kim Kardashian: Hollywood. The increase of women gamers extends well past smartphones, and male-targeted games, like Assassin's Creed, are opened up to a new audience thanks to the prevalence of "couples play." (WSJ)

Instagram can be used for more than just image sharing, and since Mazda feels the platform is “still a bit untapped,” they are charging ahead with a new digital-only marketing campaign to promote the MX-5 Roadster. The Mazda Canada account will debut a new 9-tile magazine page spread each week, where each square in the design opens to a video showing “history vignettes” about the car’s design and mechanics. This Insta-mag campaign will serve as a soft launch for the Roadster to 18-35-year-olds, giving them quick, visual bites of information that build the car's story and appeal. (StreamDaily)

Michelle Phan, an original YouTube star, has been able to translate her online fame offline through a makeup brand, beauty subscription service, book deal, and the creation of a digital network to scout and manage new online talent. Millennials find online stars more approachable and authentic than professionals and Hollywood A-listers, a reason why these days “any company that has money is approaching YouTubers.” Since 80% of YouTube traffic comes from outside the U.S., stars like Phan are planning to expand to branded partnerships in global markets. (Mercury News)

It is easier than ever to unknowingly enter unwanted contracts online, so a group of teens is pushing to reinstate a lawsuit against Facebook for using their names and images in social ads, even though the fine print lets the social network do so. While this generation is concerned about privacy and content rights online, the court originally felt that putting user content in social ads was a “fair exchange” for using the social network. (MediaPost)

Need to know what a certain subset of Millennials is thinking? Silver and Gold Tier subscribers have access to Advanced Instant Poll tools, giving them the ability to submit questions to our mobile social community of 2 million 13-34-year-olds and target specific ages and gender like female teens or males of college-age. Targeting by age or gender (or both!) gets more focused responses and can be used for gut-checks statistics on key demographics. (Ypulse)

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