The Friday Don’t Miss List

Here is your round up of trending topics we've covered this week and some things you might not have seen. In case you missed it…

 

 

 

 

 

Just Saying No to Pot Marketing
We covered Gen Y getting high and this generation leading the charge for the legal right to toke up, but is America ready for marijuana advertising? The answer at the moment (especially among parents of young children) seems to be a resounding no.  Still, it shouldn't be missed that marketers are already seeing dollar signs, funding cannabis-product networking events and dreaming up “Starbucks-style marijuana shops.”

 

 

 

 

 

We Told You: Divergent Getting Big
We covered the entertainment series that could become the next big thing this week, but don’t miss one that we had already talked up last year. We predicted the hype around YA series Divergent (written by a Millennial!) and now it has debuted at comic-con with an impressive cast list for its first big screen installment, currently in production. Starring as Tris, the gutsy female lead, Shailene Woodley is already being dubbed “the next Jennifer Lawrence.”

 

 

 

Are You the Catfish?
In case you didn’t know, Catfish matters. We let you know why in last week’s article about the MTV favorite that “puts the real back into reality.” Now don’t miss Buzzfeed’s amusing (and quite accurate) quiz to figure out your Catfish personality. Are you host Nev, “trying to balance the karmic retribution of exploiting a sweet, sad, middle-aged Midwestern woman” or the catfishee who “believed in the Tooth Fairy until your college years?”

 

Kanye’s White Tee Should Have WiFi
The popularity of Kanye West’s capsule collection for A.P.C. got mention in our Essentials this week, but don’t miss that the minimalist pieces have brought out some tough…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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