The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

 

 

 

 

 

 

1. More Xbox One Buzz(kills)

We gave you the full breakdown of the announcement of next-gen console Xbox One, and how it left many gamers with a lot of questions. Now you shouldn’t miss that yesterday Microsoft released a slew of information on Xbox One to answer those questions, but unfortunately gamers are not happy with most of the news.

 

 

2. Everything’s Coming Up Vine

This week’s Essentials let you know that Twitter’s six-second or less looped-video app Vine is finally available on Android devices, but don’t miss the story of the 16-year-old kid who managed to hack/Rickroll Vine their first week on Android by uploading an entire three minute Rick Astley video onto the platform. And like popular apps before it, Vine is getting some copycats: YouTube founders have released a near-clone of the app in China called Wan-Pai. 

 

3. What’s the Next Gen Up To?

Yesterday we told you the buzz on what next generation will be like in the future, but some of the talk about what post-Millennials are doing today shouldn’t be missed. They’re the first generation to be born into a world where video gaming is mainstream, and a recent study has found that rather than rotting their brains, the video games so many of them are playing could make them more morally aware. And their current comfort with tablet tech could be bringing them closer to their families—there’s even an iPad app that facilitates long-distance storytelling.

 

4. Flowery and Boozy Festival Fashion

We took a look at the whys behind festival fashion, and how dressing up like it’s hippie Halloween is…

 
 
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Millennial News Feed

Quote of the Day: “If a photo of me went viral, I would feel angry but…maybe I would be a little excited because it went viral, as long as the picture is not bad.” –Female, 16, TN

57% of Millennials ages 18-32 say they plan to get a new job within the next year, according to one of Ypulse’s bi-weekly Millennial surveys, fielded this June. The generation is known for their predilection for moving from job to job, and now some businesses are making “generational training” a part of their management instruction in order to keep these younger workers happy. Giving them a purpose, plenty of time off, global opportunities, and a clear career path plan within the company are all tactics being used to retain them. (Businessweek)

Back to school marketing is starting in full force, and Target is relying heavily on digital to reach college students, in more ways than one. The retailer has launched a campaign employing major YouTube stars, like Tiffany Garcia and Mikey Bolts, to sell apparel, electronics, and furnishings, featuring them in four YouTube shows that make over dorm rooms and offer decorating tips. The video series lives online so that Target can “be part of the ongoing conversation” and “go where the [M]illennial generation is.” (NYTimes)

Millennial-hate is easy to find online, where articles like “Millennials, the Friendly Cutthrout Generation” and “Millennials' Political Views Don't Make Any Sense” seem to appear on a daily basis. But how do Millennials themselves feel about the bad rap they’re getting? One Millennial’s response to some recent Millennial surveys puts things into perspective, wondering if the generation is just more likely to admit things, and whether they “are just like...everybody else?” (Gothamist)

Beyoncé is no stranger to celebrity endorsement, but her latest unexpected marketing trick goes outside the box. This weekend, the powerhouse artist teased a new 50 Shades of Grey trailer by posting a 15-second clip of it on her Instagram with a “darker remix” of her "Crazy in Love" playing as a soundtrack. The teaser was posted with the hashtag #fiftyshades, attracting the attention of both the singer’s fans and the book series’ avid fandom. (MTV)

Rosetta Stone’s new campaign is aimed at Millennials, shifting focus from the product itself to the idea that “people who learn new languages are able to share experiences with people from other places.” The ads will run on more youth-focused channels than Rosetta has appeared on before, like MTV, VH1, and Comedy Central, but the majority of the campaign will be heavily digital and social, and include online webisodes that will air on Vice. (MediaPost)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 7%, 11%, and 12% more Millennial users, respectively. Our Silver and Gold tier subscribers can find helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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