The Buzz Out Of Comic-Con: 3 Things You Should Know

For years now, Comic-Con National has been the domain of big name movie and entertainment franchises, sometimes overshadowing its origins of comics and sci-fi super fans. But the fact is that Comic-Con is now big business and everyone from major studios pushing new franchises to long-standing TV shows use the convention as an epicenter of fandom from which to make big announcements. After all, if you announce it to your biggest fans, you know they’ll create buzz about it. This year’s convention wrapped on Sunday, and we’ve combed through the news to pick out the tidbits that young consumers are talking about. Here are three Comic-Con things you should know:


1. The Last Season of How I Met Your Mother Is Already A Big Deal
How did five friends who hang out in a bar beat out superheroes and zombie killers to become the most talked-about act on social media after their appearance at Comic-Con? How I Met Your Mother is entering its ninth and final season, and its clear that fans are clamoring for information and eager to talk about what’s coming up on the show. The entire season will take place over the course of one weekend— with their patented flashbacks and flash-forwards included of course. The CBS show used their moment in the spotlight at the convention to poke fun at their long run with a special clip of Ted’s kids very angrily complaining about the long wait to hear the reveal about how their dad finally met their mom. They missed college thanks to his rambling story-telling style!
 
2. Superman VS. Batman Could Be Coming To A Screen Near You
Superhero films have become Hollywood mainstays, with barely any time passing between reboots and retellings of comic favorites. (There were only five years between the Tobey Maguire Spiderman flicks and the more recent Andrew Garfield…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

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