Teen Mag Roundup

Today we’ve pulled the need-to-know trends from teen reads SeventeenNYLON, and J-14 to update you with what matters to teenage consumers.
 
SEVENTEEN
 
Celebrating Rebellion: Miley Cyrus’ fandom, know as the “Smilers,” weigh in on what makes their idol so charismatic. Gracie, a 17-year-old who runs a Miley fan account on Twitter with 35,000 followers, quotes: “I respect her because she does exactly what she wants and never second-guesses herself. I envy that kind of confidence.” Though her transition from Disney tween to controversial pop-icon has been a shock for some original fans, Millennials enjoy being entertained by what is out of their comfort zone since they avoid extreme rebellion in their own lives.
 
Bye-Bye Barely There Swimwear: Say goodbye to the long-heralded string bikini and hello to graphic print one-pieces and high-rise bikini bottoms. Girls increasingly want their intimates and swimwear to look like everyday clothing, so thick-strapped and off-the-shoulder crop tops for swim will be must-haves, showing that covering up is especially cool right now.
 
Selfies Still Got It: 62% of readers are into the #Selfie music video which currently has over 78 million views on YouTube. The song has been riffed on in countless Vine videos and pokes fun at Millennial social media habits while also glorifying selfie behavior.
 
Chick Lit Page Turner: Debuting April 22nd is a book from E! News correspondent Ken Baker called How I Got Skinny, Famous, and Fell Madly in Love. Though the title sounds stereotypical, the story is a sarcasm-laden account of a girl’s struggle with being overweight and the motivation she builds to turn her life around. Reviewers call it “sassy” and “honest” as an empowering piece of chick lit for young readers.
 
NYLON
 
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Millennial News Feed

Quote of the Day: “This year for Halloween I’m going to watch cooking theme shows like Halloween Wars.” –Female, 15, TX 

Millennials are clearly disenchanted with politics. When a recent poll asked who they blame the “political gridlock” in Washington on, 56% of 18-29-year-olds said “all of them.” These young consumers are also more likely to volunteer than to vote in the midterm elections. Interestingly, of the small percentage who say they definitely will vote, 51% said they would vote Republican, versus 47% who said they would vote Democrat. (The Atlantic)

It seems that more kids than ever have allergies these days, and for these ingredient-sensitive children, trick-or-treating can be less fun. (Imagine handing over the majority of your candy at the end of the night? No thanks.) This year, The Teal Pumpkin Project is campaigning to raise awareness about these allergies: houses displaying a teal pumpkin signal to trick-or-treaters that nonfood treats are being handed out. Since launching on Facebook earlier this month, the campaign has “reached more than 5.5 million people and been shared 55,000 times,” and over 2,000 pictures on Instagram have been tagged #TealPumpkinProject. (Inc.)

R.L. Stine’s scary Goosebumps and Fear Street series delighted and terrified tons of ‘90s kids, and the author has given these nostalgic consumers a Halloween treat. For the third year in a row, Stine has written an entirely new horror story on Twitter in a series of 15 tweets. The story, “What’s In My Sandwich,” has spread far beyond his 134,000 followers, and is being reposted around the web. (JezebelBuzzfeed)

Marketing on visual social platforms—Snapshot Marketing— has very quickly become an essential way to reach young consumers, and now it’s being put in motion: as of today, Instagram video ads are live. Disney, Activision, Banana Republic, the CW, and Lancome are the first brands to purchase these 15-second auto-display spots on the network. Disney and Activision are both featuring clips from recent entertainment, while Banana Republic has utilized Hyperlapse to create a clip animating fashion sketches. Meanwhile, Snapchat sold its first video ad to Universal this month for the movie Ouija, which went on to win at the box office thanks to teens. (Adweek)

Since launching in 2011, Hello Giggles has not only earned 12 million unique views a month and a very healthy social following, it has also become "an incubator for young talent.” The site emphasizes positivity and girl power, and has built a community of over 600 young female writers, journalists, and creatives who both submit work to the site and support it on Instagram and Twitter. Giggles serves as somewhat as a resume for these women, many of whom have not yet entered the workforce. (Fast Company)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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