Teen Mag Roundup

Today we’ve pulled the need-to-know trends from teen reads SeventeenNYLON, and J-14 to update you with what matters to teenage consumers.
 
SEVENTEEN
 
Celebrating Rebellion: Miley Cyrus’ fandom, know as the “Smilers,” weigh in on what makes their idol so charismatic. Gracie, a 17-year-old who runs a Miley fan account on Twitter with 35,000 followers, quotes: “I respect her because she does exactly what she wants and never second-guesses herself. I envy that kind of confidence.” Though her transition from Disney tween to controversial pop-icon has been a shock for some original fans, Millennials enjoy being entertained by what is out of their comfort zone since they avoid extreme rebellion in their own lives.
 
Bye-Bye Barely There Swimwear: Say goodbye to the long-heralded string bikini and hello to graphic print one-pieces and high-rise bikini bottoms. Girls increasingly want their intimates and swimwear to look like everyday clothing, so thick-strapped and off-the-shoulder crop tops for swim will be must-haves, showing that covering up is especially cool right now.
 
Selfies Still Got It: 62% of readers are into the #Selfie music video which currently has over 78 million views on YouTube. The song has been riffed on in countless Vine videos and pokes fun at Millennial social media habits while also glorifying selfie behavior.
 
Chick Lit Page Turner: Debuting April 22nd is a book from E! News correspondent Ken Baker called How I Got Skinny, Famous, and Fell Madly in Love. Though the title sounds stereotypical, the story is a sarcasm-laden account of a girl’s struggle with being overweight and the motivation she builds to turn her life around. Reviewers call it “sassy” and “honest” as an empowering piece of chick lit for young readers.
 
NYLON
 
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Millennial News Feed

Quote of the Day: “Social media helps me to connect with other parents and to mark the achievements my son has made. It also allows me to brag about my son.” –Female, 32, ID

When phones are considered their lifelines to the world around them, one of young consumers' big daily concerns, and irritants, is a dead battery. Several startups and gadgets have come up with solutions for charging on the go, from solar panel bags to mobile accessories, but one new company is aiming to make emergency charging stylish. QBracelet is a “minimalist wristband” that comes in silver, gold, and black, and doubles as a charger that can bring phones up to a 60% charge. It is currently available for preorder, and is available for both Apple and Android. (Springwise)

Have mercy, Full House might be returning to TV. The mainstay of many Millennial childhoods is reportedly in the “early stages” of being revived, and the show would include several of the original cast members. The fact that repeats of the series remain a “ratings standout” on Nick at Night, and the recent revival of Boy Meets World could be contributing factors. The reboot would continue the run of nostalgia entertainment that is being created for Millennial viewers. (Hollywood Reporter)

Millennials are the most diverse generation to date, post-Millennials even more so, and the 2014-2015 school year marks the first time that white students are the minority in the U.S. In the 1990s, white students made up nearly 65% of the U.S. state school system population, and by the mid-2020s that number will go down to 45%. (Though the pattern is vastly different in private schools). Avoiding whitewashing in media and entertainment will be more important than ever for this generation, who truly will not see a majority white group of kids as their reality. (BBC)

The Legacy Foundation’s Truth campaign has new ads out to convince teens to get more involved in ending smoking. Among those that aired during Sunday’s MTA VMA broadcast, one called out a slew of young celebrities for being an “unpaid tobacco spokesperson,” showing images of them smoking and saying, “They’re the new face of Big Tobacco, and they don’t even know it.” Teens aware of Truth are twice as likely to say they do not intend to smoke in the future, and the new “Unpaid Tobacco Spokesperson” ad has been viewed on YouTube over a million times in the last three days. (Mediapost)

Smoking might not be as popular a dangerous activity as it once was, but that doesn’t mean all teens are playing it safe. The last few years a trend of extreme selfies has been spreading online, with young people taking pictures of themselves precariously perched on tall buildings, and recent events show it’s not going away soon. Last week three young photographers posted a video of themselves at the top of Hong Kong’s fifth-tallest skyscraper, and on Sunday a 24-year-old was arrested in New York for climbing on top of the Brooklyn Bridge. (The Verge)

What if you could collect all the Millennial insights, data, and news that are most relevant to you in one easily accessed spot? Oh wait, you can! On Ypulse.com, the My Library tab is a personalized hub of Millennial content for our Bronze, Silver, and Gold subscribers. Clicking on the star icons next to any insight article, news feed item, or instant poll stat on the site immediately stores them on My Library, creating a repository of relevant information—curated by you. (Ypulse)

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