Teen Mag Roundup

Today we’re reading Teen Vogue, Seventeen and M so you don’t have to, giving you an inside look at what teens are saying, doing, wearing and listening to this summer…and why.

TEEN VOGUE

Covergirl: Nicki Minaj was an early-adopter of MySpace and represents a social media rise to fame, discovered after self-publishing songs online. The interview emphasizes how Nicki draws inspiration from connecting online with her fellow-Millennial fans and trusts their opinions on her upcoming ventures, checking Twitter after ever episode of American Idol and saying her clothing line will be “fan-sourced.” Young Millennials especially have become accustomed to having this kind of daily contact and connection with the celebrities they love.

Stat to Note: One person dies of melanoma every hour in the U.S. While tanning beds had their day in the sun, they are starting to be less frequented by young people who are more aware of the harms of fake tanning. Millennials can add sun exposure to the list of things considered harmless by previous generations but are now known to be dangerous.

Movie Watch: The Bling Ring, Sofia Coppola’s latest film, comments on adolescent rebellion, based on a true story of fame-obsessed Millennials made notorious for stealing from the closets of celebrities. The movie gives an exaggerated look at how young Millennials’ desires for fame and money can be perpetuated by the digital age.

Fashion Forecast: UK-based retailer Topshop is teaming up with actress Kate Bosworth for a 30-piece design collaboration of refreshed festival-wear, including the crop top, prairie dress, and laser-cut aesthetics that we’ve seen across the nation so far this summer. Ypulse reported last week on the frenzy of festival-inspired clothing lines from popular retailers ASOS and Forever 21, so…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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