Teen Mag Roundup

Not a teen mag subscriber? You're in luck. We've flipped through the pages of Teen Vogue, Seventeen, and NYLON to keep you in touch with what trends are rising among teens and their idols.

TEEN VOGUE
 
Real Teen Queen: Lorde has become a household name in less than a year, and her goth pop aura is only a stage front for the “self-awareness, humility, and, yes, even awkwardness” that make up her unlikely girl-next-door appeal. The fact that she admits to acne struggles and remembers that “not long ago I had 500 Twitter followers” makes her as real of a celebrity as they come, and appeals to Millennials’ cravings for imperfect celebrity idols.
 
Fashion’s Blurred Lines: Women in tailored tuxes, men in skirts: androgynous dressing has evolved into a full-on style switch for some. The trickle-down from runway and street to mainstream has been seen in seasons past with oversized men’s watches and button-ups for females, and now young guys like Justin Bieber and Jaden Smith are donning baggy, skirt-like silhouettes created by forward-thinking brands like Hood by Air, which made waves during fashion week this winter with a gender bending promotion.
 
Young Talent Series: Teen Vogue will be debuting the new series Strictly Ballet on its YouTube channel, which will follow six young students at the School of American Ballet as they train and fight for a spot in the acclaimed New York City Ballet. Learning the ins and outs of young performers following their dreams may inspire others to follow suit, and will give light to the dedication and sport of ballet that other brands, like Free People, have struggled to represent.
 
Dreams Into Reality: Years ago, college students were ushered into practical majors that would guarantee a stable position in the job market, but many urban-based young grads…

 
 
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Millennial News Feed

Quote of the Day: "A benefit of unplugging is getting a more personal view of the world back. (Social media tends to distort your perception to bend to what others are thinking/feeling/saying/doing.)” —Female, 25, MN

Liam Matthews, a teenager from New Zealand, has grown his Instagram following from under 150,000 to over 1.5 million in the course of a year by combining celebrity glamour shots with DIY cross-dressing. His profile documents his attempts to mimic the looks of young female celebrities using fabric scraps, an array of wigs, and strategically placed ramen noodles. Sticking to side-by-side comparison images and a focus on the most popular young celebrities, Matthews has struck a format that makes imitation the sincerest form of humor. (Uproxx)

Every brand seem to want their own hashtag catchphrase, but authenticity and sheer common sense are being compromised by some in pursuit of the viral tag. Over the course of 12 hours, one writer noticed 39 distinct hashtags, including #unseenacne for Neutrogena which was deemed “#FreakingGross” by one Twitter user and a #sorrynotsorry copycat from Equinox coined #preapologize. While the latter has seen 1.2 million impressions (many from the company and its employees), some have been so confused by the wording that they had to ask Equinox directly what it was supposed to mean. (WSJ)

Good thing OKCupid users aren’t raising much alarm over recent experiments conducted on them, because the company is unapologetic. The three experiments that faked matchmaking results and manipulated conversations were detailed in full on OKCupid’s trends blog under the title "We Experiment on Human Beings!" Internet skeptical Millennials are used to their data being used behind-the-scenes, and may not have as much issue with OKCupid as other tests made public (like those from Facebook) because “experimentation in dating is part of the process” to improve matches. (NYT

Transparency communication is the new buzzword at Johnson & Johnson who has started a movement to win over Millennial moms. The first ad in the planned 40-plus series announces that they will remove controversial ingredients from their products and reminds viewers that J&J employees are parents themselves, having them write 1,000 promises to reflect the company's dedication to change. Future video series will serve to debunk myths, educate new parents, and connect them through social media forums. (AdAge)

A Disney princess clothing collection from BlackMilk, featuring Snow White bomber jackets, mermaid leggings, and Hakuna Matata skater skirts, is selling out. Mind you, this collection is made for adult females. We took a look at what happens when the princesses grow up, and discovered that Millennials are eager to co-opt Disney imagery and update it to fit with their current lifestyles. Though some don't appreciate their favorite animations being slapped onto skintight clothing, the bold and graphic prints clearly appeal to some and would probably make for some unique rave gear. (Jezebel)

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

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