Teen Mag Roundup

Not a teen mag subscriber? You're in luck. We've flipped through the pages of Teen Vogue, Seventeen, and NYLON to keep you in touch with what trends are rising among teens and their idols.

TEEN VOGUE
 
Real Teen Queen: Lorde has become a household name in less than a year, and her goth pop aura is only a stage front for the “self-awareness, humility, and, yes, even awkwardness” that make up her unlikely girl-next-door appeal. The fact that she admits to acne struggles and remembers that “not long ago I had 500 Twitter followers” makes her as real of a celebrity as they come, and appeals to Millennials’ cravings for imperfect celebrity idols.
 
Fashion’s Blurred Lines: Women in tailored tuxes, men in skirts: androgynous dressing has evolved into a full-on style switch for some. The trickle-down from runway and street to mainstream has been seen in seasons past with oversized men’s watches and button-ups for females, and now young guys like Justin Bieber and Jaden Smith are donning baggy, skirt-like silhouettes created by forward-thinking brands like Hood by Air, which made waves during fashion week this winter with a gender bending promotion.
 
Young Talent Series: Teen Vogue will be debuting the new series Strictly Ballet on its YouTube channel, which will follow six young students at the School of American Ballet as they train and fight for a spot in the acclaimed New York City Ballet. Learning the ins and outs of young performers following their dreams may inspire others to follow suit, and will give light to the dedication and sport of ballet that other brands, like Free People, have struggled to represent.
 
Dreams Into Reality: Years ago, college students were ushered into practical majors that would guarantee a stable position in the job market, but many urban-based young grads…

 
 
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Millennial News Feed

Quote of the Day: “I haven’t had children yet because I prefer to breed with an intelligent female, but none of them are single.” –Male, 30, KY

Instagram is reporting that their first native advertising tests have been a success. According to the network, Taco Bell reached 12.5 million 18-44-year-olds in the U.S. with their campaign, and saw a significant lift in ad recall. Chobani reached 4 million 18-54-year-olds, and was able to shift perceptions away from the idea that their product was only for breakfast. Chobani’s tips for Instagram success include avoiding professional looking shots, and not overbranding. These results echo our prediction that Snapshot Marketing is an essential next step for brands, and that content should fit in with what is already being created by consumers. (Mashable)

Instagram is reporting that their first native advertising tests have been a success. According to the network, Taco Bell reached 12.5 million 18-44-year-olds in the U.S. with their campaign, and saw a significant lift in ad recall. Chobani reached 4 million 18-54-year-olds, and was able to shift perceptions away from the idea that their product was only for breakfast. Chobani’s tips for Instagram success include avoiding professional looking shots, and not overbranding. These results echo our prediction that Snapshot Marketing is an essential next step for brands, and that content should fit in with what is already being created by consumers. (Mashable)

Today’s teens and tweens might be finding much of their entertainment online and in short doses, but in other ways they are being given an entertainment experience that sometimes feels photocopied from older Millennials’ childhoods. Case in point: Sony is producing a reboot of the I Know What You Did Last Summer franchise, continuing the trend of ‘90s films and TV being revisited for a new wave of young viewers. (Jezebel)

Millennials drew the short stick when it comes to economic security, but they may be getting their financial bearings. In 2013, the income of young Americans' households actually rose 10.5% from the year before. In previous years, households headed by 15-24-year-olds generally dropped more than other age groups. While this doesn’t necessarily mean that the recession's impact on the generation is overcome, it is a hopeful sign that not as much damage was done as was feared. (WSJ)

We’re in the midst of a fashion speed tug of war, with some brands leaning into fast fashion and others extolling a less is more attitude. But those brands who feel they need to keep up with the Forever 21s of the world should take note: Patagonia’s “anti-fast fashion” message is paying off. The clothing company has been encouraging customers to buy less, famously running ads that say “Don’t Buy This Jacket,” and their profits have tripled since 2008. (Business Insider)

Teen drug use, binge drinking, and smoking are all on the decline, according to a new federal report. The study found that substance dependence or abuse problems among 12-17-year-olds dropped from 8.9% to 5.2% from 2002 and 2013, and rates of drug abuse went from close to 12% to under 9%. However, the reasons behind these drops is somewhat of a mystery, as the percentage of teens who have seen prevention messages during the same time period has actually declined. (CBSNewsweek)

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