Space: The New Millennial Frontier

Hints of Millennials’ fascination with space began a few years ago when galaxy prints started appearing on young tastemakers, and they haven’t gone away since. Amateur “astronauts” began to launch everything from iPhones to Legos into the stratosphere to record a moment in space.  Now, clips of NASA giving lessons on what it’s like to be in orbit are popping up regularly on blogs; and Netflix has made every season of Star Trek available for streaming. Millennials' interest in all things space has solidified.

Today, Ypulse staffer Phil Salvarese takes us through the brands and projects that are making the concept of civilian space travel a reality, and why young consumers are fascinated by the idea.

To Infinity and Beyond!

Well, the Toy Story catch phrase may not be too far from becoming reality. Advances in technology have led to a number of private space programs that are seeking to take customers on a experience that is, literally, out of this world. According to Ypulse’s research, 38% of Millennials ages 14-29 say trying as many new and exciting things as possible is very important to them. Traveling to space certainly falls into that category. Millennials don’t just want to witness history; they want to be a part of it. Having been born well after the moon landing, seeing a bunch of astronauts launch into space may not be a big deal to them, but having the opportunity to go themselves is fascinating. Obviously, most Millennials will never experience these programs, but there is a current fascination with the possibility of civilians in space. Here are a few programs that are pioneering the human leap into the great abyss that are sparking interest among Millennials:

1) AXE Apollo Space Academy

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Millennial News Feed

Quote of the day: “I’m single and I’m okay with it.” –Female, 15, MA

Ypulse’s January monthly survey found that 55% of 13-32-year-olds say that the one tech device they cannot live without is their smartphone, and that makes dying batteries a major issue for mobile-dependent young consumers. As app usage increases, battery life quickly decreases—but a new solution to the perpetually dying phone battery is here. Ikea has announced a line of tables, desks, and lamps that will be able to wirelessly charge some mobile devices—simply place a phone on the surface and it begins to fuel up. The furniture is due to hit European and North American stores in April. We expect the design of products and spaces will likely continue to shift to accommodate smartphone addictions. (Wall Street JournalRefinery29)

Who knew a tweet could be worth so much? The marketing power of social media users could be validated by a new study that reports a single tweet, when sent out one to five weeks before a film’s release, can add $560 to a movie’s opening weekend box office numbers. Catchy tweets illustrating intentions to see the movie or encouraging others to watch are worth $4,420 four weeks before the movie’s release. More than 30 million people reportedly tweet about movies each month, and this could be valuable information as Hollywood struggles at a time when there are increasingly more entertainment options for young consumers. (MediaPost)

A recently released study on young consumers and cars claims that “once Millennials gain spending power, the auto industry is going to be turned upside down.” A reported 47% of Millennials believe that cars, and which brand of car they own, really matter. The findings contradict the common perception that young consumers don’t care about cars and are choosing ride-sharing companies or the urban bicycle movement over their own vehicles. The study reports that Millennials have a “surprising affinity” for Volkswagen and Tesla, for its use of technology and commitment to social good. The research also predicts this generation of car owners will “prioritize brands based on alignment with their own personal values.” (Huffington Post)

Although 58% of 13-17-year-olds said eating healthy is extremely important to them in a 2014 Ypulse monthly survey, it can be hard for teens and tweens to make the right nutrition decisions. Research has found that despite attempts to bring more fruits and veggies into school lunch rooms, six out of 10 kids “won’t even touch a healthy option on their plate.” One study suggests that food presentation makes a difference in fruit and vegetable consumption, and putting vegetables before other food in the lunch line can get them to eat more. For teens, linking healthy eating to something they already care about can help encourage better diets, while the counting calories approach actually leads to unhealthier eating. (Medical Daily)

Kid content is ruling YouTube. Six of the current top 10 most popular YouTube channels are children-focused, making the launch of the standalone YouTube Kids app look like a pretty smart move. Funtoys Collector, the toy-unboxing channel, is the most viewed creator on YouTube, usurping PewDiePie as the site’s biggest star, and showing the power of the unboxing trend. The six children’s channels in the top 10 earned almost 2 billion views in January alone, and YouTube’s top 100 channels saw viewing increase 110% in the last year, from 7 billion video views in January 2014 to 14.7 billion in January 2015. (The Guardian)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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