How Social Media Won The Election

Election night has come and gone, but there’s a still a lot to learn from the race about how Millennials were involved in making it the most social election ever! Besides election night breaking a record with 20 million tweets, young people have taken to the Web the past few months, sharing political memes, gifs, status updates, and more. Most Millennials will tell you that their newsfeeds have been flooded with election information, and their generation has used Facebook as a forum to express their views via status updates and comments. They’ve been much more involved in the election than they’re given credit for, and in surveying 367 Millennials this past weekend, this became especially clear. Most of all, Gen Y made their interactions around the election social, engaging their peers in political information in accessible and often entertaining ways.

We asked Millennials about their political habits on social media leading up to the election and found that they were most active on Facebook. One-third (35%) said they posted a Facebook status about the election in the past two months and 4 in 10 (41%) commented on someone’s Facebook status about the election. Moreover, a quarter (24%) tweeted about the election and a close percentage (26%) replied to or retweeted someone else’s tweet about the election. Obviously these numbers jumped dramatically on Election Day with nearly 30% of Millennials informing their network who they voted for and millions sharing their thoughts on the outcome. Apparently taking pictures of, or Instagramming your ballot, is illegal in some states, but this idea itself reflects a very Millennial mindset of wanting to document their experiences and excitement about the election across social media.

Moreover, much of the political information among peers has…

 
 
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Millennial News Feed

Quote of the Day: “I think when I'm a parent my top concern in raising a child will be, in general, just not screwing them up." –Female, 14, MA

It is becoming common practice for busy Millennials to skip breakfast, but that doesn’t mean they don’t like breakfast food. In fact, this generation is more likely than others to eat breakfast at times other than traditional morning hours, and 16% are pushing back their mealtime to use breakfast as an afternoon snack. Their adventurous food preferences are influencing the “premiumization” of breakfast items, but since we know that the majority of Millennials enjoy cooking, there is also opportunity in "speed-scratch" products for the 65% who prefer to make breakfast foods from scratch. (MediaPost)

In the past three years, Lego has seen its consumer base change from 90% boys to 40% girls, thanks in part to its Lego Friends collection of girl-targeted construction sets. Activity kits like Rainbow Loom and GoldieBlox, along with licensed Frozenmerchandise, have helped drive the surge in sales for girls toy divisions, whereas action figure movies have begun to cannibalize each other in the boys toy aisle. (Kidscreen)

In the Age of Not Believing, images online and in magazines are almost assumed to be manipulated, but one Millennial is speaking out in support of imperfection. The fashion blogger behind the site Do The Hot Pants posted a reveal of images before and after Photoshop, admitting that she posted edited images to her site that decreased the size of her stomach, legs, and smoothed her skin. While she lifted the veil on her use of Photoshop and is advocating for better body image perceptions, her transparency might make some even more skeptical of what they see on user-created blogs. (BuzzFeed)

The #IceBucketChallenge for ALS is still going strong with participation from celebrities continuing to snowball, but no one’s nomination has seen as much viral traction as Bill Gates’ video. The tech genius decided to step it up a notch with a specially designed ice bucket contraption, and his behind-the-scenes take has seen over 8 million views in the past four days. (YouTube)

The social media landscape has seen a number of standalone apps fail, often due to resistance from users to migrate themselves and all of their friends to another platform. Instead of creating another Snapchat look-a-like, new app Camoji is using iMessage to send GIF selfies. The short video selfies send and loop seamlessly within iMessage, elevating the selfie into animated expressions that can also be shared as a URL link to non-iPhone users. (Mashable)

Quote of the Day: "I haven’t had children yet because I have a lot to accomplish—academics, career goals, travel destinations—before I settle down and look to someone else's interests.” –Female, 25, PA

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