Social Media Influences Style And Self-Expression

Social Media And NailsTake a look at most female Millennials’ pictures on Instagram, Twitter, and Facebook, as well as their Pinterest boards, and you’ll likely see style inspiration everywhere. Social media has become a key way for young people to get beauty ideas and they’re turning to these sources, as well as YouTube, Tumblr, Polyvore, and countless other sites, to share their style and get suggestions. Posting and viewing nail art online is nothing new, but this trend is everywhere these days, highlighting just how much young people seek to share and receive information from their peers. While a picture of sparkly nails may be worth a thousand words (or likes!), we decided to survey 346 female Millennials ages 13-34 to highlight just how much social media impacts their beauty choices.

Fully 4 in 10 (43%) female Millennials have looked up nail art on social media in the past six months and 27% have posted a picture of their nails. They’re eager to try out different colors and designs, especially since nail art has become a key part of one’s outfit and a way to accessorize. This is especially the case for 13-17-year-old girls; 52% of teens have looked up nail art compared to 41% of 18-34-year-olds. This makes sense as teens are forming their identity and in doing so, they can easily experiment with their nails.Hair Ideas

Interestingly enough, even more Millennials are turning to social media for hairstyle information with 60% saying they’ve looked up hair ideas/inspiration on such sites. Again, teens (68%) are more likely to do this than older Millennials (58%), but a plurality of both age groups are still doing so. Some are looking up hair ideas on Pinterest or blogs, and nearly half (49%) report that they’ve watched a YouTube video in the past six months to learn how to do a specific hairstyle. From…

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because I am creating a punk sailor Jupiter from Sailor Moon costume for comic con and I worked really hard on it, so I will wear it any chance I can.” –Female, 21, NY

The nostalgic details and music that filled Guardians of the Galaxy were a major part of making it the superhero movie that Millennials want right now, and they’re continuing to use that nostalgia now that the film is out of theaters. The movie’s soundtrack, Awesome Mix Vol. 1, is being released as a limited edition cassette tape this November, in time for Black Friday. The fact that cassette tapes are considered by many to be a dead technology won't likely stop young consumers looking for a retro-style piece of the movie. The album has already been released as a digital download, CD, and vinyl, and is already the tenth largest selling album of 2014 so far. (Billboard)

GoldieBlox has had impressive success as a toy startup focused on promoting engineering to young girls. Now the brand is expanding into digital products with their first (free) iOS app, GoldieBlox and the Movie Machine, and Bloxtown.com, a “digital playground” of interactive games. The app teaches about animation and allows young users to create GIFs that they can then use in a physical construction set they have built themselves. (PSFK)

Some of Vine’s biggest stars are coming to TV. Rainn Wilson, of The Office and SoulPancake fame, is working on a scripted comedy that will follow five of the app’s most popular Viners ”as they try to break into Hollywood.” The show, appropriately named Hollywood and Vine, will be the first traditional TV show to have a cast of mostly Vine stars, but could benefit from their online fans: the digital stars chosen have a collective following of over 30 million. (The Verge)

Breaking Bad was a story of meth and murder that was hugely appealing to older Millennial audiences, so some parents are objecting strongly to dolls of the main characters of the show being on the shelves at Toys “R” Us. A petition to take the Walter and Jesse action figures out of the chain and moved to “an appropriate store” was started online by one Florida mom and already has over 7,000 signatures. One of the figures comes with “a sack of cash, and a bag of blue crystals”—a.k.a. toy meth—so we can kind of understand the concern. (Racked)

Can Elsa and Anna help get kids to eat healthy? Previous studies have found that labeling fruits and vegetables with cartoons makes them significantly more appealing to children, and Disney-branded produce sales have reportedly tripled in the last two years. Bags of apples with Frozen and Spider-Man characters are being released this month as a continuation of the effort to get families to live healthier lifestyles. (Brand Channel)

Did you know every month, Ypulse surveys our Millennial panel of over 60,000, asking 1,000 14-32-year-olds about current events, seasonal trends, changing attitudes, and new norms? The results of these bi-weekly survey results are delivered to our Gold subscribers on Ypulse as downloadable tables, with data broken out by age, gender, ethnicity, location, and education. (Ypulse)

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