Scandal in the Age of Acceptance

This Monday, we took a look at how Millennial attitudes are shifting their views on just what can be deemed scandalous in The End Of Scandal As We Know It. We also told you that though they may be changing, scandals will not become extinct and that new issues that matter to Millennials will rise up to take the place of the traditionally taboo public behaviors. For this generation, scandals will be made up of those things that Millennials find socially unpalatable, like corporate discrimination and cover-ups. In this world, there is such a thing as bad PR — because while Millennials are quick to forgive personal missteps and brand product and marketing failures, publicly aired opinions that don’t fit into their worldview are scandal igniters. Here’s a look at some recent scandals that signify the shift:

 

1. A&F’s “Cool Kids” Comments

Abercrombie & Fitch has had a serious branding problem and PR scandal on their hands since comments that CEO Mike Jeffries made that the youth retailer does not produce plus-sized clothing because they “go after the cool kids” were publicized earlier this month. The comments incited a wave of anger and reactions from consumers online and off. Interestingly, the interview in which these comments were made is seven years old, a fact that is significant in a few ways. First, the public perception of what brands are responsible for, how they should act, and the plus-sized clothing acceptance movement has changed significantly in that time. Second, Millennials have aged up and become more economically and culturally influential since 2007. Finally, the internet means that everything a brand puts out into the public can affect their reputation—even if years have past since the gaffe. Millennials, a generation that has been taught that acceptance is the…

 
 
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Millennial News Feed

Quote of the Day: “When you unplug you notice things around you a lot more. You pay more attention to the details of your everyday life. You get homework done more quickly. You spend more time with people face to face. You're more likely to go outside and relax. You are less stressed from thinking about everything you have to keep up with online.” -Female, 20, NY

We know that Millennials aren’t turning to traditional sources for news: According to Ypulse’s research, most use social media as their top source, and news websites rank above television. Now Millennial media hub BuzzFeed is creating a new app dedicated to delivering serious news stories to its readers, and hiring a team of journalists to work “round the clock.” The app will be a continuation of the site’s efforts to be a credible journalistic source. (AdAge)

The amount that young consumers are spending on vices like alcohol and junk food depends on where they live. 18-35-year olds in the south spend the most on fast food, with more than 40% saying they go to a drive-through at least twice a week, and the least on coffee compared to the rest of the country. Meanwhile, Millennials in Massachusetts are the most likely to be buying booze, followed up by Colorado and New York. (USA

Millennials are changing the way money is managed, and a slew of startups are rushing to cater to their needs and make budgeting, saving, and investing a turnkey, digital part of their lives. The generation controls roughly $2 trillion in liquid assets and will control $7 trillion by the end of the decade. Though college debt will be a “drag” on their net worth, they’re a group of young savers and over the coming years a “torrent of well-educated Millennials” will be “flooding the ‘mass affluent’ market." (Forbes)

Right now, 67% of Millennials do not feel that any show on TV or online accurately represents them. Can that change? Resident Advisors, a new show produced by Elizabeth Banks, will make an attempt by showing a slice of college life. It’s described as a “workplace comedy set is a college dorm,” will feature an ensemble cast, and could have a digital distributor. (Stream Daily)

Apparently there is a hot new trend online. Some teens are lighting themselves on fire (?!) and posting videos of the stunts to Vine and YouTube with the hashtag #FireChallenge. Some attempting the trend have suffered serious burns, and one video called “Fire Challenge Gone Wrong” was followed up by a “cautionary Vine” in which the teen shows the bandages he is now sporting as a result of his injuries. (Daily Dot)

Exactly how much are Millennials spending every day…and what are they buying? Our tracked data trends have all the stats on that, thanks to our bi-weekly survey of 1000 14-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)

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