Scandal in the Age of Acceptance

This Monday, we took a look at how Millennial attitudes are shifting their views on just what can be deemed scandalous in The End Of Scandal As We Know It. We also told you that though they may be changing, scandals will not become extinct and that new issues that matter to Millennials will rise up to take the place of the traditionally taboo public behaviors. For this generation, scandals will be made up of those things that Millennials find socially unpalatable, like corporate discrimination and cover-ups. In this world, there is such a thing as bad PR — because while Millennials are quick to forgive personal missteps and brand product and marketing failures, publicly aired opinions that don’t fit into their worldview are scandal igniters. Here’s a look at some recent scandals that signify the shift:

 

1. A&F’s “Cool Kids” Comments

Abercrombie & Fitch has had a serious branding problem and PR scandal on their hands since comments that CEO Mike Jeffries made that the youth retailer does not produce plus-sized clothing because they “go after the cool kids” were publicized earlier this month. The comments incited a wave of anger and reactions from consumers online and off. Interestingly, the interview in which these comments were made is seven years old, a fact that is significant in a few ways. First, the public perception of what brands are responsible for, how they should act, and the plus-sized clothing acceptance movement has changed significantly in that time. Second, Millennials have aged up and become more economically and culturally influential since 2007. Finally, the internet means that everything a brand puts out into the public can affect their reputation—even if years have past since the gaffe. Millennials, a generation that has been taught that acceptance is the…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: Q: “Why haven’t you had children yet?” A: “I’m gay. So having a child is a big decision.” –Male, 22, CA

Back to school shopping is moving slower than usual this year, but that’s not the only shift that retailers need to contend with. We outlined the top five categories for spending among high school and college students this season, and tech is in the number one slot for college students and a close second for high schoolers. Increasingly, getting the latest headphones or mobile tech is just more important to young consumers than getting the latest fashions. As one teen told the Times, “It’s definitely more exciting for a lot of teenagers to have a new phone that can do lots of cool stuff than clothing.” (NYTimes)

When Millennials are shopping, more and more prefer to pay with plastic, with debit cards as their main payment of choice. A recent survey by CreditCards.com found that debit cards are preferred 3-to-1 over credit cards among consumers 18-29-years-old—a finding that makes sense considering this group’s fear of debt and cautious financial outlook. Cash is gradually being ignored in favor of debit as well. Among the same group, 51% prefer plastic over cash for purchases under $5, compared with 82% of consumers over 65 who use cash for under $5 purchases. (CNBC)

Our social media status update made it clear that the big platforms are spinning out plenty of new stand alone apps to test new features and try to attract young consumers. Now Instagram has introduced yet another. Their new Hyperlapse is an app that speeds up and stabilizes video, creating beautiful, impressive looking shorts that can be shared to Facebook or Instagram. There is already a #hyperlapse tag that users are employing to share their creations. Time will tell if the app is useful and interesting enough to stand on its own. (Fast Company)

“Everybody is trying to hack Instagram.” That’s what Like2Buy’s cofounder says, and they’re finding ways to help retailers turn social media love into real sales. Target and Nordstrom are both using Like2Buy platforms that link photos posted directly to product pages to buy if they are interested. The hope is that the integration will provide a more seamless experience between browsing Instagram and shopping, and give young consumers the “speed and convenience” that they expect in all facets of brand interactions. (Brandchannel

In the wake of the crisis in Ferguson, two Georgia teens have turned to tech to try to make a difference, and invented an app to help prevent police brutality. Five-O is “like Yelp,” and allows users to create incident reports about their interactions with officers, giving them a grade. The app also includes a “Know Your Rights” function to that users can easily look up what rights they have when dealing with the law. The two sisters behind the app had “dabbled” in code before, and are planning on releasing more apps in the future. (NYMag)

Looking for a quick Millennial stat to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated Millennial news items, 2 billion peer-generated opinions from our mobile, social Q&A network, and thousands of statistics on Millennials drawn from our bi-weekly national survey of the generation. You search can begin and end with us. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies