Relationships Then And Now: Changes In Social Values Change The Dating Scene

Today we wrap up our Youth Advisory Board series on relationships and romance. Christopher Walcott shares his perspective on how dating has progressed from the time when his parents dated to now — and it’s not all sunshine and roses. He feels that sincerity and romance are absent. In fact, he prefers the old ways of courting that are more in line with his values. For another take on modern dating and relationships, check out Caroline’s opinion of “textmance.”

If you’d like to contact the Ypulse Youth Advisory Board, send an email to youthadvisoryboard @ ypulse.com or leave a comment below.

Then Vs. Now…

retro weddingMy mom and I were talking the other day about the differences between relationships now, compared to when she grew up. Traditional means of dating appeared very technical back then. Before a young man could date a young lady, he would have to go through “the procedures.” Conversation between couples didn’t rely on Internet capabilities — interpersonal relationships stemmed from face-to-face interactions, which were limited to either school or a visit at home. And to see the object of his affection at home meant the young man had to prove himself before entering her house. I chuckled a bit when I heard that one. These days, a young man doesn’t have to go through the long tension of the girl’s father’s eyes piercing into his soul trying to find the slightest fault in him — not to mention the thousand questions he’d ask:
Where are you from?
What are you planning to be?
Have you ever been to jail?

The list can go on and on…

Parents aren’t included as much as before — dating now is more autonomous, independent, and liberated. So while parents may disagree with your choice of partner, it won’t necessarily bring an end to the relationship. Some parents get more involved than…

 
 
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Quote of the Day: “Calling doctor offices takes too much time. If they don't have a patient portal where I can do everything online, I find another doctor. I couldn't find a dermatologist in my area who didn't require several phone calls, so I gave up.” –Female, 30, FL

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While online dating seems to give Millennials increasing hope of a modern day “happily ever after,” their happiness may be short-lived. Researchers from Stanford and MSU have found that breakups are more prevalent among couples, both married and unmarried, who met online than those who met in more traditional social settings. These stats are credited to simple facts: the mystery and risk of who is behind the other side of screen causes online relationships to take much longer to form into something real. (Jezebel)

To help heighten Millennial traffic, Jack-in-the-Box will feature an instant-win game promotion with prizes ranging from date night movie tickets to a two night VIP experience in Las Vegas. These big ticket offerings will capitalize on the healthy performance of their late-night menu, accounting for 16% of their sales in the first three quarters of this year. The chain has lost its once strong hold on the late-night market, and hopes to regain Millennial consumers with a menu of savory, mash-up items that they may not crave for lunch or dinner but become must haves after dark. (Huffington Post)

Millennial parents are more practical than ever, a trend we explore in-depth in the new edition of Ypulse Quarterly releasing tomorrow. Upcycling used clothing and embracing swaps are the kind of sustainability minded and money-conscious initiatives they support, so it’s no wonder that Kallio, a children’s clothing line made entirely from upcycled men’s shirts, reached its full funding on Kickstarter today.  The Brooklyn-based brand intends to invest in both the clothing line as well as a community workshop to teach sustainable design technique. (Fast Company)

While social media platforms like Instagram and Twitter seem to be dominating for innovative marketing efforts, Facebook still holds steady ground. In a small study of marketing professionals, digital platform Offerpop found that 92% of social marketing budgets will be spent on Facebook this holiday season. The survey from Offerpop also shows that 16% plan to spend money on Snapchat, but finds that 48% are hesitant to invest their budget in untested networks such as Yo and Wanelo. (The Drum)

Every other week we tap into our panel of 150,000+ Millennials in a survey of 1,000 14-32-year-olds to keep our finger on the pulse of trending topics, changing attitudes, and new norms among young consumers. The question library in the My Library tab on Ypulse.com allows Silver and Gold subscribers to see every question we’ve asked and how we’ve asked it for our entire history of bi-weekly surveys, and a search of Ypulse surfaces all the relevant related data that we’ve collected from young consumers. (Ypulse)

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