Relationships Then And Now: Changes In Social Values Change The Dating Scene

Today we wrap up our Youth Advisory Board series on relationships and romance. Christopher Walcott shares his perspective on how dating has progressed from the time when his parents dated to now — and it’s not all sunshine and roses. He feels that sincerity and romance are absent. In fact, he prefers the old ways of courting that are more in line with his values. For another take on modern dating and relationships, check out Caroline’s opinion of “textmance.”

If you’d like to contact the Ypulse Youth Advisory Board, send an email to youthadvisoryboard @ ypulse.com or leave a comment below.

Then Vs. Now…

retro weddingMy mom and I were talking the other day about the differences between relationships now, compared to when she grew up. Traditional means of dating appeared very technical back then. Before a young man could date a young lady, he would have to go through “the procedures.” Conversation between couples didn’t rely on Internet capabilities — interpersonal relationships stemmed from face-to-face interactions, which were limited to either school or a visit at home. And to see the object of his affection at home meant the young man had to prove himself before entering her house. I chuckled a bit when I heard that one. These days, a young man doesn’t have to go through the long tension of the girl’s father’s eyes piercing into his soul trying to find the slightest fault in him — not to mention the thousand questions he’d ask:
Where are you from?
What are you planning to be?
Have you ever been to jail?

The list can go on and on…

Parents aren’t included as much as before — dating now is more autonomous, independent, and liberated. So while parents may disagree with your choice of partner, it won’t necessarily bring an end to the relationship. Some parents get more involved than…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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