Questions With A 17-Year-Old: Julia Tanenbaum

In today's edition of "Questions With a Millennial," we chatted with 17-year-old high school junior Julia Tanenbaum about social media, news consumption, habits among her generation, and more.

Questions With a MillennialWhat are 5 things you couldn't live without?
1. My cellphone
2. Books
3. My computer
4. The Internet
5. My dog

How do you typically watch TV? On a set or streaming? Alone or with family or friends?
I usually don't watch TV on an actual television. I watch it online on sites like Hulu, or I download it and then watch it on my computer. I usually watch it alone, not with my family.

What's your preferred social network and why?
I usually use Facebook because I like how everyone else is on it. I mostly use it for chatting with people, but I also get a lot of my news from it. However, I really hate how ads for things are showing up in your newsfeed. I don't care about or want to see a brand's newest status. Julia Full Photo

About how often do you check your cellphone?
I check it every couple minutes if possible. Sometimes I have it off because I forgot to charge it.

What's the last thing you watched on YouTube?
I think it was a video of my favorite band, the Mountain Goats, performing live.

How do you typically get news, if at all?
I read the news online. I like my news independent, so I usually read progressive sites like Common Dreams or Alternet. I also like a lot of Occupy and other social movement related pages on Facebook and those are another way I get my news.

What brand do you think really understands your generation and why?
I really like Lush cosmetics because all their products are organic, most are vegan, and I know they treat their workers ethically. These are things I, as a socially responsible consumer, care deeply about, and I try not to support brands like Urban…

 
 
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Millennial News Feed

Quote of the Day: “If a photo of me went viral, I would feel angry but…maybe I would be a little excited because it went viral, as long as the picture is not bad.” –Female, 16, TN

57% of Millennials ages 18-32 say they plan to get a new job within the next year, according to one of Ypulse’s bi-weekly Millennial surveys, fielded this June. The generation is known for their predilection for moving from job to job, and now some businesses are making “generational training” a part of their management instruction in order to keep these younger workers happy. Giving them a purpose, plenty of time off, global opportunities, and a clear career path plan within the company are all tactics being used to retain them. (Businessweek)

Back to school marketing is starting in full force, and Target is relying heavily on digital to reach college students, in more ways than one. The retailer has launched a campaign employing major YouTube stars, like Tiffany Garcia and Mikey Bolts, to sell apparel, electronics, and furnishings, featuring them in four YouTube shows that make over dorm rooms and offer decorating tips. The video series lives online so that Target can “be part of the ongoing conversation” and “go where the [M]illennial generation is.” (NYTimes)

Millennial-hate is easy to find online, where articles like “Millennials, the Friendly Cutthrout Generation” and “Millennials' Political Views Don't Make Any Sense” seem to appear on a daily basis. But how do Millennials themselves feel about the bad rap they’re getting? One Millennial’s response to some recent Millennial surveys puts things into perspective, wondering if the generation is just more likely to admit things, and whether they “are just like...everybody else?” (Gothamist)

Beyoncé is no stranger to celebrity endorsement, but her latest unexpected marketing trick goes outside the box. This weekend, the powerhouse artist teased a new 50 Shades of Grey trailer by posting a 15-second clip of it on her Instagram with a “darker remix” of her "Crazy in Love" playing as a soundtrack. The teaser was posted with the hashtag #fiftyshades, attracting the attention of both the singer’s fans and the book series’ avid fandom. (MTV)

Rosetta Stone’s new campaign is aimed at Millennials, shifting focus from the product itself to the idea that “people who learn new languages are able to share experiences with people from other places.” The ads will run on more youth-focused channels than Rosetta has appeared on before, like MTV, VH1, and Comedy Central, but the majority of the campaign will be heavily digital and social, and include online webisodes that will air on Vice. (MediaPost)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 7%, 11%, and 12% more Millennial users, respectively. Our Silver and Gold tier subscribers can find helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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