Questions With A 17-Year-Old: Julia Tanenbaum

In today's edition of "Questions With a Millennial," we chatted with 17-year-old high school junior Julia Tanenbaum about social media, news consumption, habits among her generation, and more.

Questions With a MillennialWhat are 5 things you couldn't live without?
1. My cellphone
2. Books
3. My computer
4. The Internet
5. My dog

How do you typically watch TV? On a set or streaming? Alone or with family or friends?
I usually don't watch TV on an actual television. I watch it online on sites like Hulu, or I download it and then watch it on my computer. I usually watch it alone, not with my family.

What's your preferred social network and why?
I usually use Facebook because I like how everyone else is on it. I mostly use it for chatting with people, but I also get a lot of my news from it. However, I really hate how ads for things are showing up in your newsfeed. I don't care about or want to see a brand's newest status. Julia Full Photo

About how often do you check your cellphone?
I check it every couple minutes if possible. Sometimes I have it off because I forgot to charge it.

What's the last thing you watched on YouTube?
I think it was a video of my favorite band, the Mountain Goats, performing live.

How do you typically get news, if at all?
I read the news online. I like my news independent, so I usually read progressive sites like Common Dreams or Alternet. I also like a lot of Occupy and other social movement related pages on Facebook and those are another way I get my news.

What brand do you think really understands your generation and why?
I really like Lush cosmetics because all their products are organic, most are vegan, and I know they treat their workers ethically. These are things I, as a socially responsible consumer, care deeply about, and I try not to support brands like Urban…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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