Q&A With Lindsey Pollak: Author/Gen Y Career Expert

We chatted with author and Gen Y career expert Lindsey Pollak about how Millennials can find a job, how to manage their money, and how to prepare for their financial futures.

Working With MillennialsMillennials in the workplace has long been a hot topic since they’re the largest generation and by 2025, they’ll account for 75% of workers globally. But beyond they’re size, Millennials are transforming the workplace in their desire for flexibility in a job, a cool company culture, and to work for a company where they’ll constantly learn and grow, blending their personal interests with their professional ones.

Finding and landing the right job is the toughest part for many, especially in today’s economy, but what many Millennials don’t realize is the responsibilities that come after they get a job and they're trying to make it in the real world. We chatted with author and Gen Y career expert Lindsey Pollak about how Millennials can find a job, how to manage their money once they land a job, and how to prepare for their financial futures. As more and more Millennials are interested in entrepreneurism and working for small companies, Lindsey explains the importance of financial education and planning ahead.

As Lindsey discusses, young people will be placing more and more importance not only on the responsibilites that come with a job, but the environment in which they work. Millennials are shaping companies with their desire to make the office more social, but despite their live for now attitude, they have to be smart financially and plan for what's ahead.

 
 
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Millennial News Feed

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

With any large-scale marketing campaign, especially those that encourage consumer participation, brands must prepare for their message to be hijacked. Coke’s #ShareaCoke promotion has gotten the royal hack treatment from Millennials online who are making fun of the names found listed on the bottles (or those that are left out) and filling in their own to create new comic pairings that relate to other memes. (Adweek)

Not all viral sensations make sense at first. Take relatively unknown British teen Tish and the Vine she posted recently. In it, Tish sits in her mom’s car pretending to drive, says “broom broom,” and cuts to her mom’s high pitched voice saying, “Get out me car!” Sounds simple and not all that overwhelming, but since it was posted, the Vine has gone viral, been remixed by fans, and has earned its own #TeamTish hashtag. Tish’s viral potential could be due her monotone voice, silly catch phrase, or quirky mom, but either way, her videos have given teens online someone to root for. (BuzzFeed)

Live-stream gaming service Twitch has grown from 3.2 million users to 50 million users in three years time and its earnings potential has caught the eye of Google, who plans to purchase Twitch and integrate it into YouTube. Watching how others play and strategize “is like catnip” for serious gamers and Twitch makes it easy for gamers to live-stream what they’re playing for audiences to watch, regardless of what console they’re using. (MediaPost)

You may not be the biggest fan of “listicle” editorials pieces, but BuzzFeed, whose traffic is 50% on mobile and 75% referred from social media, makes a strong case for why lists and other themes are important in brand writing for Millennials. Branded quizzes on BuzzFeed have a 96% completion rate, and both lists and quizzes signal to busy readers that there is “finiteness to what they’re getting.” They are also discovering something new about themselves through quizzes, feeding into their Numbers Game desire to use data for self-discovery. (The Drum)

100 fans will earn a seat at The Giver premier in close proximity to the movie’s biggest stars, but this competition isn’t about luck. The Giver Movie Premiere for Good contest is using online activism as its backbone, asking fans to launch fundraising campaigns on Crowdrise and raise money in order to secure their spot. So far around $6,000 has been raised from the more than 400 campaigns with the money going to charities benefitting the arts. (Mashable)

Quote of the Day: “My dream for the future is complete financial independence from parents and any others, and a very satisfying career that I enjoy (a high salary would be a plus, but not essential).” –Male, 25, PA

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